Utilizing Facebook for Business Communication: A Case Study of Torrens University

This presentation explores the potential use of Facebook by Torrens University for business communication purposes. It discusses the advantages and disadvantages of using Facebook as a communication tool and provides insights into why Torrens University should consider using Facebook for their communication needs. The presentation also includes a case study of Torrens University and its current communication strategies.

MGT502 ASSESSMENT 03

 INTRODUCTION
 MAIN BODY
 Possible utilize of Facebook or similar by Torrens University for their business
communication purposes.
 Suggest why Torrens University should or should not use Facebook
 CONCLUSION
 REFERENCES
Table of Content

 Facebook is one of the most popular social networking site or application that
connects one person to another and makes it easy for individual to share & connect
with family members or friends.
 The current study is based on Torrens University, is established by Tertiary
education quality and Standard agency.
 This presentation explain argument based on in favor or against use of Facebook by
University.
INTRODUCTION

 Facebook is social networking platform that is especially designed for college
students.
 It considered as effective website which allow people who sign up for free profile,
to connect with other individual person, or work employees they do not know,
online.
 In context of Torrens University, they can use this social networking site as
business communication tool that permit them to communicate target people who
seek to get the best education course.
Possible utilize of Facebook or similar by
Torrens University for their business

 Slack is a chat room or communication source for overall business, especially
designed to replace emails as primary approach of sharing and interaction.
 Their workplaces can permit management of university when they can used it to
organize communications by channels or sources for group discussion and also
allows for private content to share info.
 It is not that much effective than Facebook because Facebook offer varied benefits
and used by Millions of people in recent time that help to spread info about many
things effectively and quickly in effective manner.
CONTI…

 Torrens University must use Facebook instead of Slack as business communication
tool because it is quite beneficial for its business growth in term of increasing profit
margin, financial performance, enhance students interest towards obtaining new
education courses that are good for current and in the future life.
 Marketing is key element of business growth and success in context of
organizations, without promotional activities firms cannot be able to sustain for
longer in specific market place and gain attention of people all around the world.
Suggest why Torrens University should or
should not use Facebook

 It is the great way to generate awareness about courses among students who are
seeking to choose the better one for them.
 Torrens University offer postgraduate and undergraduate courses in different of
disciplines which they can promote in market by using Facebook in effective
manner.
 In recent time the most popular online networking site was Facebook, with 96% of
all university students using it on a normal day for different purpose such as to gain
knowledge specific topic related to study or to find out the best post graduation
course to strengthen their professional career.
CONTI…

 From above analysis it has been concluded that Facebook is the better option for
Torrens University that they can use to communicate with students instead of
Slack.
 Facebook is good for university because it is used by Millions of individual to
know more about latest education courses offer by top universities like Torrens
University, Australia.
CONCLUSION

 Adzovie, D. E., Nyieku, I. E., & Keku, J. A. (2017). Influence of Facebook usage
on employee productivity: A case of university of cape coast staff. African journal
of business management.11 (6). 110-116.
 Hanna, E & et.al., (2017). Contributions of social comparison and self-
objectification in mediating associations between Facebook use and emergent
adults' psychological well-being. Cyberpsychology, Behavior, and Social
Networking, 20(3). 172-179.
REFERENCES