MGT502 Business Communication docx

MGT502 Business Communication – Task A 0
Title: MGT502 Business Communication – Task A – Annotated Bibliography
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MGT502 Business Communication – Task A 1
Article 1
Smith, A., Fischer, E., & Yongjian, C. (2012). How Does Brand-related User-generated Content
Differ across YouTube, Facebook, and Twitter?. Journal Of Interactive Marketing, 26(2),
102-113. doi: 10.1016/j.intmar.2012.01.002
The article highlights the difference between the content that is presented on different social
media platforms. The article showcases the difference in the content of social media platforms,
which include Facebook, YouTube, and Twitter. The article compares the content of all these
different platforms, by using six dimensions of user-generated content. From this, it can be
highlighted that all these different platforms attract different customers. The article helps in
understanding the nature, behavior, needs, and demands of each social media platform, which
also highlights the changes that the organization Facebook needs to make.
With this, it has been identified that for the organization Facebook, it is paramount to
utilize strategies that help in attracting diverse customers, by implementing strategies and content
that successfully attract customers. With the growing competition amongst different social media
platforms and the financial issues at Facebook, the organization needs to resolve the problem of
reduction in the users of Facebook and appropriate user-generated content is paramount.
Article 2
Katsomitros, A. (2020). Facebook’s foray into financial services is struggling to gain momentum
– here’s why. Retrieved 18 March 2020, from https://www.worldfinance.com/special-
reports/facebooks-foray-into-financial-services-is-struggling-to-gain-momentum-heres-why
The article exhibits the different financial issues, which the organization Facebook is
undergoing, after announcing its plan to launch digital money. The main cause of the financial

MGT502 Business Communication – Task A 2
issue is the withdrawal of the key partners from the project. In addition to this, at the
commencement of the project more than 1500 organizations, exhibited an interest in the project,
but only 10 percent of them could fulfill the criteria needed for participation. This has left the
organization with a huge financial gap, which has increased the financial problems of the
organization. On the other hand, the other issues, which have increased the financial problems of
the organization are that cryptocurrency has a negative image in the market, as they have a
fluctuating rate and the people lack the basic information about it too. The most popular
cryptocurrency is Bitcoin, which is also surrounded by humongous controversies.
It is due to all these different aspects that the organization Facebook is facing financial
issues, as they are not able to attain appropriate funds for its latest project of digital money. In
addition to this, with the different data issues in the year 2018, the organization's credibility has
enhanced the problems of the organization.
Article 3
Sherman, E. (2018). Facebook's Getting Slammed for Data Practices, and Now It's Asking Banks
for Your Financial Information. Retrieved 18 March 2020, from https://www.inc.com/erik-
sherman/as-facebook-gets-slammed-for-data-practices-it-wants-your-financial-info-from-
banks.html
The article exhibits the different problems or issues, which have impacted the image of the
organization Facebook amongst the customers. With the sloppy data protection practices that are
utilized at Facebook, the organization has lost massive users, along with some of its most
prominent human resources too. With the loss of human resources and the organization's latest
approach of acquiring bank information about its customers, the organization has received a huge