Strategic Management and IBM's Sustainability
Added on 2020-05-08
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Running head: MASTER OF COMMERCE MGT 510Master of commerce MGT 510Name of studentName of UniversityAuthor note
1MASTER OF COMMERCE MGT 510Executive summaryThe services offered by IBM Australia include software, hardware, business consultingand technology services to the business organizations, small or medium sized organizations andpeople as well. The differentiation had not only make the customers understand and differentiatethe products and services of IBM from other competitors in business, but could also penetratenew market segments and influence the buying behaviors of consumers too. The strategy ofdifferentiation facilitated the competitive strategies considered by IBM as effective to obtainbenefits through acquiring of small and medium sized business organization. IBM had managedvarious functions related to the people, processes, functions and culture to facilitate the global ITbusiness and strengthen the areas of sales and distribution, research and development,Intellectual property and management of supply chains as well. Few of the most important issuesthat were faced by the company included improper flow of cash, less growth and sales revenueand lack of skills among the workers during the outsourcing activities. The issues were overcomeby maintaining charismatic leadership and by utilizing balanced scorecard to monitor thefinancial performance and strengthen the weak areas where the company had failed to achievesuccess.
2MASTER OF COMMERCE MGT 510Table of ContentsExecutive summary.........................................................................................................................2Introduction......................................................................................................................................4Background information of the organization...................................................................................4Identification and evaluation of suitability of the current strategy of IBM.....................................5Evaluating the implementation of the strategy................................................................................9Major issues faced during strategic implementation.....................................................................11Recommendations..........................................................................................................................12References......................................................................................................................................15
3MASTER OF COMMERCE MGT 510IntroductionThe report is designed to outline he various ways and approaches followed forimplementing the strategic management aspects considering the business organization IBM asthe case study. The various methods of implementing strategies to enhance organizationalcapabilities, improve the structure, maintain good leadership and culture along with bringingnecessary changes and improvements. The topic will discuss the major aspects of how IBM hasimplemented its strategies to adopt changes and make improvements through consideration ofleadership skills and improvements of structure for becoming successful within the businessenvironment. At first, brief background information of the organization will be presented and thevarious strategies that are needed to be implemented will also be included in this report. Theways of implementing the most effective strategies for business success will be depicted heretoo, furthermore identify the issues faced during the strategic management and implementation(Barrick et al., 2015). Lastly, few recommendations will be provided about how these issues canbe overcome with ease and effectiveness. Background information of the organizationIBM, Australia is one of the most popular and established multinational technologyorganisation which manages its operations in more than 170 countries and has generated arevenue of 79.92billion USD. The founder of the organization is Charles Ranlett Flint and it isalso one of the largest private employer in the whole world (Ibm.com, 2017). InternationalBusiness Machines or IBM consists of employees of over 414,400 and it is known for itsmanufacturing and marketing of computer hardware products, middleware and software alongwith other services such as hosting, consulting services that are found in areas of mainframe
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