mhi

3.2 Plan an advertising campaign
Thomas cook is planning a campaign of advertising
for targeting the customer their tour and travels.
They can planning and designing their online website
according to customers needs and wants.
 The purpose of Thomas cook id to provides
services for holidays and festivals. They can
provides services for relax of the
customers. They can provide reasonable
prices on the services in the off seasons.
 Through advertising they can adopted
needs strategies for profit maximization fr
their industry (Tsai, Dev and Chitragupta,
2015).
 The objectives of the campaign to better
services provide to their customers. They
can adopted smart objectives strategies:
 Specific: In the industry all the strategies
must be specific and clearly defined.
 Measurable: In the industry cost of services
should be measures.
 Achievable: They can adopted these types
of strategies which is help for achieving the
objectives and goals (Radojevic, Stanisic
and Stanic, 2015).
 Relevant: All the evaluation and
implementation of the strategies should be
relevant for industry.
 Time oriented: It means all the services
should be provide on the time and Thomas
cook is efforts for time oriented strategies.
 The measurement and evaluation is the
process of advertising campaign. They can
evaluating the all the strategies and
measurement of the all the cost of
advertising campaign. (Parente and
Strausbaugh- Hutchinson, 2014). Through
social media advertising they can easily
Advertising campaign is important for Thomas cook because they
adopted customer-focused approach. So that they planning and
execution their campaign. All the employees and management has to
be equal participation in the advertising campaign. There are use some
poster and other equipment’s in their campaign. They can more efforts
in advertising campaign.