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Marketing in Hospitality PDF

   

Added on  2020-10-04

1 Pages350 Words165 Views
◦Relevant: All the strategies are evaluating and implementation are relevantfor the industry.◦Time Oriented: The Company should be ensured that all the services areproviding on time. The measurement and evaluation of all the advertising strategies by the companyfor achieving the goals and objectives. It is also helping for customers attractions. The company is adopting the SMART objectives strategies.Specific: The company strategies should cleared andspecified. Measurable: All the strategies must be measured.Achievable: All the strategies of company should beachievable as well as goals3.2 Plan an Advertising Campaign Thomas Cook is to planning of an advertising campaign for the customers’ attraction and public relation with the company. The purpose of Thomas cook is to providing services for holidays andfestivals. They are providing services on the affordable prices.The objectives of the campaign for profit maximization and generatingthe revenues. The company is adopting the SMART objectives strategies. MARKETING IN HOSPITALITY

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