Planning for Growth in Miel Bakery: Opportunities, Ansoff Matrix, Financing, and Exit Options

PLANNING FOR GROWTH

Table of Contents.
INTRODUCTION -.........................................................................................................................3
MAIN BODY-.................................................................................................................................3
Explaining the basis of competitive advantage for the Miel Bakery business...........................3
Critically assessment of the opportunities available to the business-..........................................4
Ansoff growth matrix of Miel bakery..........................................................................................6
Options for financing growth and sources of funding.................................................................7
Exit or succession options for a mile bakery...............................................................................8
Recommendations for the bakery..............................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION -
Today, growth has become very important phenomena in order to gain profitability.
Without growth no business can survive in market for the longer period. The small businesses
are can be any type of business be in manufacturing or in the service sector. This business run
with small members and plan their growth according to the requirements and the needs of the
society. The Miel bakery is one such small business operating in London. (Gumel, 2019) This
the business that provide cake, pastries, cupcakes etc to its consumer in the market. This reports
will contain the planning and growth for Miel bakery by analysing its competitive advantage of
the growth and the opportunities available to it in the market today. Further, this report will also
contain the Ans off matrix, options for the financing growth, success options and
recommendations for the Miel bakery business that the business is likely to follow in the coming
future.
MAIN BODY-
Explaining the basis of competitive advantage for the Miel Bakery business.
The small medium enterprises are the enterprises that runs on the small scale and plans to
grow their business on the larger scale in few years (Ali and Anwar, 2021). The Miel bakery is
also a small business factory that is selling its unique pastries and cakes in the London. Planning
and growth for Miel bakery is that it want to attract large consumer in the market by opening
large retail outlets all over the U.K. Bakery has certain competitive advantage over the other
bakeries today that are as follows-
 Unique identity of the Bakery- The bakery has unique taste and flavours from the other
industries that are operating in the market. The quality in every product matters lot when
it comes to the food industry (Distanont and Khongmalai, 2020). The Miel bakery has
been able to attract consumer because of the consistency in the quality that it has been
offering for the long time now. The uniqueness of the products are attracting consumers.
 Variety in the products- There are varieties of the product that the business is offering to
its consumer and this is another strength of the Miel bakery as Miel bakery offers variety
of products such as breads, cupcakes, wedding cakes and other cakes that every segment
of consumer can afford in London.

 Big orders and the less price- Offering big orders in less price than other bakeries at such
a small scale is the key strength that the Miel bakery has. The business has been able to
do because of its effective supply chain management, without management no company
can grow on large scale. The supply chain management resources that the Bakery
business has will lead to its growth in the market.
 The Latest equipments- The another thing that the business has is the latest equipments
like the cups, spoons, metal tuner, pastry brush etc. to offer the best cake products in the
market. The consumer are always attached to the unique products and the unique
products are the results of different equipments.
These were certain advantages that the company has over the other businesses existing in the
market today. The small business can grow in market only by way of gaining the competitive
advantage that is result of the strength that the companies possess in the market.
Critically assessment of the opportunities available to the business-
There are various opportunities for the bakery industry in the market of U.K. And that are as
follows-
The business opportunity the Bakery firm has in the Porter's Generic framework-
The porter's generic approach is identified as the approach that help the company in building four
type of strategy generally (Bruijl and Gerard, 2018).
Cost Leadership- The Bakery has already adopted this strategy by achieving two main things:
 Increase profits by the reducing cost this is done as Bakery is charging the average prices
of the industry from its consumers.
 Increasing market share by charging lower price. The Bakery is also trying to grab
consumers from this way as well (Hamilton, 2020).
Differentiation strategy- this is the best strategy to gain consumers in the market by making
different products from all the other products that are available today. The Miel bakery is already
developing and innovating its bakery products by according to the needs and requirements of the
consumers (Leyva Carreras, and et.al., 2018).