Analysis of Seagate Technology's Objectives and Strategies

Milner MGT- 5007 Running Head: SEAGATE TECHNOLOGY 1
La Toyia Milner
North Central University
Seagate Technology
Week 4 Assignment
Professor William Adufutse

Milner L MGT -5007 SEAGATE TECHNOLOGY 2
Executive Summary
For a company to thrive and counter the competition from the related companies that are producing similar
products, it is vital that it puts in place various strategies which have been thought of critically. Some of these
strategies include : devising digital ways of designing their products to stand out amongst the rest in the market,
employing qualified and highly skilled personnel and helping the already existing personnel to go for
workshops in order to learn the current trends in business, engaging the personnel is continuous research in
order to identify the availability of the market and the tastes and preferences of the buyers, lowering their
product prices to attract many buyers, putting more resources on innovation in order to remain always relevant
and progressing, researching on the strategies employed by their greatest opponents so that they borrow a leaf
among other ways. (Hsu, 2011)

Milner L MGT -5007 SEAGATE TECHNOLOGY 3
Introduction
Objectives are a roadmap to success in every company. They act like the crossbars of the ladder that
anyone who climbs must tread on them carefully to read the desired destination. Objectives are the results that a
company hopes to achieve. They should be clear to all members, implementable (Lane, 2016), measurable and
achievable (Kenny, 2012). They are crucial in keeping the company on the right track. Objectives are time
bound. They can be short-term or long-term. Strategies are the measures put in place to ensure that the
objectives are achieved. This paper sets out to provide an analysis of Seagate Technology in terms of the
objectives and the strategies it employs and may employ in achieving its set objectives.
The Seagate Technology Short-Term Objectives
Short-term objectives are meant to be achieved within the shortest period of time. They are monitored
either daily or weekly. (Pascoa, 2012) Seagate Technology has the following short-term objectives:
Like any other company, it aims at acquiring profit on daily basis and remaining profitable. This means
that the company intends to ensure that it does not go on a loss. The manufacturing price of the computer
equipment it sells should be less that the selling price. The company profit it recorded on daily basis.
It also aims at ensuring that its employees are productive. The employees of the Seagate Technology are
assigned duties they should accomplish on daily basis. Productivity of the employees is also assessed and
improved by regular training. On the same note, it hopes to achieve productivity of the resources it has which
are the equipment it has acquired. The equipment must perform the task for which it was acquired. Maintenance
is done regularly to ensure seal loopholes for breakage. Durability and efficiency of the equipment yields
bountifully to the company and helps it to achieve its long-term objectives.