Value Chain Analysis of Latureae Business Model

Running head: MIS500 FOUNDATIONS OF INFORMATION SYSTEMS
MIS500 FOUNDATIONS OF INFORMATION SYSTEMS
Name of the Student
Name of the University
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MIS500 FOUNDATIONS OF INFORMATION SYSTEMS
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Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Identifying the primary and secondary activities in Latureae Business Model...........................2
Primary Activities....................................................................................................................3
Secondary Activities................................................................................................................5
Link between sub-activities and value creation...........................................................................6
Conclusion.......................................................................................................................................6
Recommendation.............................................................................................................................7
References........................................................................................................................................9

MIS500 FOUNDATIONS OF INFORMATION SYSTEMS
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Introduction
Latureae is known to be a well-known health and wellness firm that brings wellness to
various people. In the year 2000, Latureae was established at the beginning of new millennium
that is being believed by firm. This can be considered to be as the greatest sign for bright future
for its overall wellness (Jaligot et al., 2016). By the help of national manufacturing and
distribution, a proper advisory arm come up with strong culture that is needed for education and
engagement of customers. Latureae is committed to looking for the service and wellness for the
people of Australia. The organization aims to develop product and services which is needed for
delivery of natural approach to health (White et al., 2018). The given thing is completely based
on expertise in mineral, herb, nutrient and lastly vitamins.
In the coming pages of the report, an idea has been provided concerning primary and
secondary activities by making use of porter value chain model. An analysis has been done with
respect to sub-activities for each of the primary and secondary activities. After that,identification
has been done with respect to link between value creation activities and sub-activities. The last
section of the report deals with list of recommendation for Latureae Business Model.
Discussion
Identifying the primary and secondary activities in Latureae Business Model
Primary Activities
Latureae comes up with range of primary activities which is done by the help of
processing chain. It has become possible for serving the customers with some of the end products