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Descriptive Analytics and Visualization Name of the University Author

   

Added on  2021-05-30

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Data Science and Big DataStatistics and Probability
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Running Head: MIS771: DESCRIPTIVE ANALYTICS AND VISUALIZATIONMIS771Descriptive Analytics and VisualizationName of the StudentName of the UniversityAuthor Note
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MIS771: DESCRIPTIVE ANALYTICS AND VISUALIZATION1Table of ContentsIntroduction......................................................................................................................................2Data Collection................................................................................................................................3Data Description..............................................................................................................................3Data Analysis...................................................................................................................................4Analysis of the Dependent Variable............................................................................................4Factors influencing Customer Satisfaction..................................................................................6Relevant Variable Identification..............................................................................................6Prediction Model.....................................................................................................................7Interaction Effect.........................................................................................................................8Likelihood of Building Strategic Alliance Partnership...............................................................9Forecasting Quarterly Turnover................................................................................................11Conclusion.....................................................................................................................................12References......................................................................................................................................13
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MIS771: DESCRIPTIVE ANALYTICS AND VISUALIZATION2IntroductionPinnon Paper Industries is an Australian company famous for manufacturing paperproducts in the local area. AusPaper is a subsidiary to this Australian paper company. Thiscompany has a market span of local Australia as well as 75 other countries all over the globeespecially in Europe, Africa, Latin America, USA, Asia, Middle East and also in the IndianSubcontinent (Box et al. 2015). The products of this company are exported to all these locationsaround the globe. A volume of 619,000 tonnes of paper products have been produced byAusPaper alone in the year 2013. They have sold more than 690,000 tonnes of their products totheir overseas market as well as the local market in the year. The company AusPaper has two different market segments. These are the newspaperindustry and the magazine industry. Their contribution in the newspaper industry are with thehighly notable newspapers such as The Australian Financial Review and the Herald Sun. On theother hand, the contribution of AusPaper in the magazine industry are with the big names such asMen’s Style Magazine, Homes and Gardens and many others. The products produced by thecompany are either sold directly to the customers or sold with the help of a broker. AusPaper isnow interested to have a shift in the business from the paper industry to some other industries inthe upcoming years. Though they are experiencing high financial turnovers and the business isrunning extremely successfully over the last 20 years, this thought of expanding the businesshave occurred to the owners of the company. As the preferences of the existing customerschange from day to day, the company is expecting to earn even higher profits with this shift inthe business. The increasing popularity for e-papers, instant news and magazines using socialmedia as a medium have influenced the owners to believe that this change will be beneficial.This is the reason for which the management of AusPaper have expressed their interest towards
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MIS771: DESCRIPTIVE ANALYTICS AND VISUALIZATION3building a strong customer base and strategic alliances with the existing clients of the magazineas well as the newspaper industry. Additionally, they are also interested to develop a model sothat they can forecast the financial turnovers in the future quarters of the current financial year. A survey has been conducted and the responses of the clients to the survey have beenanalyzed empirically so that the nature of the customers of AusPaper can be understood. Further,the perception of the customers towards the company and its products and also the likelihoodwith the help of which a long term strategic alliance can be developed with the company havebeen discussed in the following sections along with the findings of the analysis. Data CollectionIn order to meet the requirements asked by AusPaper, a market research company namedANALYTICS7 have been hired. The analytics company have contacted with the existing clientsof AusPaper and have asked them to fill up an online survey form. There was information aboutthe key analyzing factors that will be necessary for the objectives of the analysis. Further,historical data on the annual sales turnover in four quarters have also been collected from thedata warehouse of AusPaper in order to forecast the future sales. Data DescriptionData have been collected from 200 customers on 18 variables or factors. This data iscollected directly from the potential customers for the purpose of the research and thus this datais known as primary data. There are data on two different aspects in the primary dataset. The firstaspect contained the perceptions of the clients on the performance of AusPaper. The performanceof the company was rated on 13 different aspects by the clients. The performance was scaled ona ordinal scale of 0 – 10, with 0 representing “Poor Performance” and 10 indicating “Excellent
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