Impact of Misleading Advertisements on Consumer Trust: A Study on Netflix

Research Methodologies on
Impact of misleading
advertisements on consumer
trust.
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Abstract
The main reason for conducting this study is related to analysing the challenge that are
related to the misleading advertisement process. These challenges are related to high cost
services, business and growth to work with the management for analysing the systematic growth
in different platform. Misleading advertisements by the companies are related to gain approaches
and applied in an effective manner. So, this research proposal includes the aim and objectives of
the topic, a collection of secondary sources and application on research methodologies. These are
associated to work and manage the applicabilities to analyse the research proposal and includes
different limitation and research plan for the completion of research.
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Table of Contents
Abstract............................................................................................................................................2
Introduction......................................................................................................................................4
Research background..............................................................................................................4
Research rationale..................................................................................................................4
Literature review..............................................................................................................................5
Research Methodology....................................................................................................................8
Research Philosophies............................................................................................................8
Research approaches..............................................................................................................9
Research Strategies.................................................................................................................9
Data analysis...........................................................................................................................9
Data collection........................................................................................................................9
Ethical consideration............................................................................................................10
Validity and reliability..........................................................................................................10
Research Limitations............................................................................................................10
Research Plan ................................................................................................................................11
References .....................................................................................................................................14
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Introduction
Research background
Misleading advertisement is a false claim that is used by the many organisation for
change or alter the characteristics of goods and services. It actually helps the organisation to not
only attract the customers but also able to sale different products in an effective manner.
Advertisement is the process of reaching to potential customers with the right information to
make growth in the product development sessions. There are respective fields that combine the
nature of advertisement that is related to marketing, sociology, economics and psychology. This
concept is related to the gaining the trust and confidence of the customers for the use of growth
and productive nature. Misleading the advertisement process, is considered to work and make
systematic changes for having false interpretations and information that can lead to unacceptable
number of people and make incorrect information in an effective manner (Chang and Guo,
2021). There are different ways which are used by the company to make advertisement
regulations and use the false misleading advertisement that may used in different unacceptable
for the growth in number of people for analysing information to make incorrect decision. The
chosen organisation for this research is Netflix, an American company that, providing their
services in top-media production and original programming and production company. This
company make different innovative kind of advertisement are used for their process and able to
manage with applicability and management sources in an effective manner.
Research rationale
To conduct this research, the main reason is to evaluate different organisations that are
using misleading advertisement process for enhance their sales and values in an effective
process. This unethical practice is helpful for the companies to enhancing their performance and
sales within the market. But due to this action, customer's trust has been break and they are not
able to manage their different perspective in the same manner (Cheung and To, 2021). This
process is measure under the misconduct process and manage the quality for the use of products
and make specification that would be related to the composition, manufacture, price and the
place of origin. This process actually manipulates their customers for purchasing products and
attract more new customers. In order to stop this misleading advertisement process, this research
has been conducted and its impact has been analysed for the future growth of the company. The
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