Research Project ABSTRACT: Advertising and Marketing Effect on Business Operations of JJ Food Service
Added on 2020-12-09
40 Pages12362 Words213 Views
Research Project
ABSTRACTThe report is based on JJ Food Service which is a national food service specialist who aredelivering all food industry sectors from pubs, restaurants and hotels along with high range offresh, ambient, chilled and frozen goods. They are packing their products and commodities atreasonable rate. In this project, researchers examine the advertisement and marketing effect onbusiness operations and its functions of company effectively. They promote and advertise theirproducts through online sales which help them in gaining attention of large number of customers.With the help of effective marketing, JJ Food service promotes their new and innovativeproducts among customers and satisfies their needs and demand. The research questions includesanalyse the usage of marketing or advertisement within an organisation which help them ingaining attention of large number of buyers. Another question is importance of online saleswhich are conducted by JJ Food Service in better manner. The company offer variety of goodsand services to their buyers in the large market place that can help them in acquiring high incomeand revenue. The research questions are essential since in this investigator find out the authorresponse in proper manner. It can be concluded that such questions determine the importance ofonline sales method which can be used for analysing company opportunities in future timeperiod. The main purpose of this assignment is to analyse various scholars’ views and reviewsregarding specific topic of the research. The research report covers literature review wheredifferent writers and authors put their views on particular topic. Along with this, researchmethodology use to collect and gather information and data which main purpose is to developeffective decision making. The methodology includes survey, types of investigation, method ofresearch which used, survey and examination.
Table of ContentsABSTRACT.....................................................................................................................................2TITLE: ........................................................................................................................................1CHAPTER 1: INTRODUCTION....................................................................................................11.1 Overview of research........................................................................................................11.2 Background of research....................................................................................................21.3 Significance of research...................................................................................................31.4 Aim of research................................................................................................................41.5 Research Objectives.........................................................................................................41.6 Research Questions..........................................................................................................5Timescale and graph...............................................................................................................5....................................................................................................................................................6CHAPTER 2: LITERATURE REVIEW ........................................................................................62.1 Analyse usage of marketing/advertising in food industry................................................62.2 Ascertain the importance of online sales for an organisation in the present scenario......92.3 Determine the relationship between marketing/advertising and online sales................112.4 Identify the impact of marketing/advertising on JJ food service online sales................13CHAPTER 3: RESEARCH METHODOLOGY ..........................................................................143.1 Types of investigation....................................................................................................153.2 Research Philosophy......................................................................................................153.3 Research Approach.........................................................................................................163.4 Research Strategy...........................................................................................................163.5 Research Choice.............................................................................................................173.6 Time frame.....................................................................................................................183.7 Data analysis...................................................................................................................18
3.8 Ethics consideration........................................................................................................193.9 Data collection................................................................................................................193.10 Participants...................................................................................................................203.11 Materials.......................................................................................................................203.12 Procedures....................................................................................................................20CHAPTER 4: RESULTS ............................................................................................................22CHAPTER 5: DISCUSSION AND CONCLUSION....................................................................32REFERENCES..............................................................................................................................35
TITLE: “The impact of Marketing/Advertising on Online Sales. A case study on JJ FoodService”. CHAPTER 1: INTRODUCTION1.1 Overview of researchAdvertisement is the process of marketing which mainly concerned with sendingmessages to their customers through traditional one way communication media. It can bedeveloped for appealing large number of audience and select target market where they attractcustomers in proper manner (Cheung and Thadani, 2012). Along with this, advertisements havesignificant impact on company success and gaining higher growth. In this, advertisement isexpensive method for an organisation which require huge investment and its results are oftenuncertain. The main purpose of advertisement is to create awareness regarding company’s latestproducts and services among customers. It is that activity and function which make people awareabout new and currently innovative goods and services in the market place. This will spreadinformation about new offerings, remind them about existing commodities and makemodifications in their current goods and services. Advertisement is one of the marketing strategywhich help in promoting their goods and services among customers. There are various onlineadvertisement method that exists and which can be used by respective firm for boosting theirsales volume in better manner. Media play an important role in displaying the positive andnegative features of commodities to their customers. The impact of advertisement and marketingare directly effect on business operations and its functions in proper manner. Advertising is refers to the tools or technique which is used to communicate with the userwho consume final products or services that is offered by an organization. In general termadvertisements means business or act of developing awareness about something in betweenpublic by using some type of paid media (De Maeyer, 2012). On the other hand, promotionrefers to the activities, set of institutions and process which help in creating, communicating,delivering and exchanging content that have quantity and feeling for customers, clients, partnersand society at large. In other word marketing is process through which a business or firm cancreate relationship with customers and satisfy their needs and wants. By doing marketing, JJFood Service can increase awareness about their online sales to their customers, which help them1
in enhancing sales through online portal and through online sales respective firm can create trustabout their company in between customers. In past time company sale their products byadvertising and promoting their products, services and company through word of mouthmarketing, print based such as billboards, newspapers, magazines etc., in store display, broadcastmedia like radio advertisement, direct mail campaigns, looking back and moving forward andmany more but now a day company sales their products and services through online source suchas online company websites on which they upload their products and service and customersdirectly approach to it (Zhang, Ma andCartwright, 2013 ). Buying and selling products andservices online is beneficial for both company and customers. When JJ Food service use online methods to sale their products and services then theycan communicate and get attached to their customers for example like customers can directlycontact to their online site for any quarries or complain and in same way JJ Food Service alsoable to resolve problems in effective way and in less time. Through advertising and marketingproducts and services on online sales and portal JJ Food Services are able to attract and coverlarge numbers of customers or target audience. And if it is cover and see by huge audience thereis increase in sales and market visibility which leads to increase in market share and goodwill. 1.2 Background of researchJJ food service is the national food service specialist in eleven branches in all over theUnited Kingdom which supply and deliver all food industry sectors from restaurants, pubs andhotels. They are provide variety of fresh and chilled products, a selection of own label lines andpackaging and cleaning materials are competitive in pricing. In current time period, JJ food-service offers a restaurant website service which puts restaurants and takeaways online in easymanner. They are specialised in fresh fruits and vegetables, frozen fish and amp, seafood,household, cleaning & and so more. Marketing is important method and function for an organisation because it helps inpromoting business’s new products among customers. JJ food service offer variety of fresh andchilled products to different food industry. The research project is based on JJ Food servicewhich is international food service specialist and they are supplying food to different sectorssuch as restaurants, hotels, pubs, cafes and local authorities with high range of fresh, chilled,frozen and ambient products at affordable price (HuDu and Damangir, 2014). The marketing andadvertisement is directly impact on online sales procedure of the business through which they2
can easily gain income and profitability. This is positively impact on business as their employeesare perform work for attracting large number of customers towards company products andservices. Thus, there are number of competitors which are taken corrective step in order toimplement marketing method so that they can gain attention of people. JJ Food service is thespecialists who are delivering food items to various sectors such as cafe, restaurants, hotels andmany more. They have great team who are able to supply best services and facilities to thecompany customers in proper manner. Also they are using advertisement method for sellingonline products which assist them in reaching with domestic as well as international customers.Advertisement help JJ Food Service to aware and communicate about their online selling ofproducts and services through which there is enhance in sales, numbers of customers, profits,market visibility and so on (Hudson and Thal, 2013). Through advertising, JJ Food Services caneasily analyse their competitors who also sale online products and services in the same market.This will create major competition for an organisation while offering variety of goods andfacilities. The company can use marketing or advertisement for promoting their latest goods andservices among buyers in the large market place. Marketing is the procedure of promoting,investigating and selling goods and services to the target market place among their desiredcustomers. It is essential for business because this will assist in attracting and convincing peopleregarding products and services. This research helps in identifying various methods andtechniques which can be used for promoting products in the large market place. It will help inreaching with desired customers who are exist in the different market place. 1.3 Significance of researchAdvertisement and marketing functions are effective methods that can be used by JJ foodservices Company in gaining high success and growth level. Advertisement can be defined asnon personal presentation and promoting effective ideas, products or services which are paid byan investors. It is required for company to make proper use of advertisement and marketingactivities so that they can easily reach with desired goals and targets in better manner. With thehelp of innovative techniques, an organisation can evaluate and understand the need of upgradingand growing their business functions and activities (Verma,Sharma and Sheth, 2016). They arecapable for managing their business operations and functions in order to gain required incomeand profitability. The marketing and advertisement activities directly impact on online sales3
because this will help in gaining attention of domestic as well as global level people. In currenttime period, business uses various medium and types of advertising which help in reaching withpotential goals and targets. It is very important for organisation to conduct this research forevaluating the impact of marketing and advertisement activities on online sales. JJ food servicessupplying innovative goods and services among their customers in order to gain huge incomeand revenue. Marketing and advertising any products and services via online sites help JJ FoodServices to allow, attract and convince their consumers for purchasing products and services..Through online shopping, consumer can save time for both the buyers and retailers. Advertisingand marketing through online sale is result as cost effective and time effective process for JJFood service and customers can also give feedback on online selling site easily which enhancecustomer loyalty. 1.4 Aim of researchIt is determined as one of the most essential part of research project because there is notany aim in which direction are processed and it is conducted. It mainly describes an issue that isfaced by an organisation and it is possible solution so that they can easily reach with highergrowth and profitability in better manner. The aim of research project is:“To identify the impact of Marketing/Advertising onOnline sales: A case study on JJ Food Service”. 1.5 Research ObjectivesIt is very crucial part as it is one of the basis through which definite goal of the firm canbe achieved in easy manner. It is useful and beneficial for the investigator as through this theyare capable for evaluating the whole research project in proper way. These objectives having astrong connection with each other and thus it will assist researcher is to conduct researchprocedure effectively. These objectives are developed for these investigations which aredescribed as under:To analyse usage of marketing/advertising in food industry. To ascertain the importance of online sales for an organisation in the present scenario.To determine the relationship between marketing/advertising of online sales.To identify the impact of marketing/advertising on JJ Food Service online sales. 4
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