Growth Opportunities and Funding Options for Miss Guided: A Business Plan

Unit 42 assessment

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Explaining the growth opportunities with its pros & cons..........................................................1
Defining framework of Ansoff matrix with its advantages and disadvantages.........................2
Explaining source of funding options available for specified organization by describing its
benefits and drawback.................................................................................................................3
Defining exit options available for the enterprise with its merits and demerits..........................4
Providing business plan...............................................................................................................5
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Growth is one of the significant objective of the organization which is required to be
accomplished by enterprise in order to gain success. In the current era, gaining growth &
development is difficult due to the prevailing level of the competition. The current study is
based on Miss guided which is considered to be one of the successful organization in the retail
sector. The current report will pay attention on assessing the growth opportunities when
expanding along with pros and cons. Ansoff matrix will be applied by referring growth
opportunities via involving pros and cons. Possible source of funding or SME via explaining its
benefits and drawbacks. The option of exiting the market will be involved in the current study
through paying attention on its advantages and drawbacks. It will include business plan to get
depth understanding.
MAIN BODY
Explaining the growth opportunities with its pros & cons
Miss guided is one of the organization that offers the clothing in the retail sector by
targeting women. There are different kinds of the opportunities available for the organization to
enhance its productivity and suitability in the sector. This can be identified by evaluating the
different aspects so that deeper information can be obtained.
Strengths
Good availability of talented employees,
effective communication and managements
strategy and significant level of supply chain
network (Benzaghta and et.al., 20210.
Weaknesses
Lack of financial management and marketing
techniques that is hampering its performance
Opportunities
there are various aspects which can offer the
firm to gain distinct level of growth which
involves having appropriate expansion of
product range, diversification of targeted
audience, more opening of physical store,
partnering with other brands, etc.
Threats
Higher level of competition and strict
international rules and regulation compliance
can impact firm's growth & development
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There are distinct form of the opportunities which is helpful for the company to conduct
expansion practices that offers firm to get the relevant ability to achieve pros and cons which are
as follows
 Product range expansion is one of the opportunity that can be achieved by enterprise for
having significant ability to gain growth (Cheng nd et.al., 2021). It can target men
category as well which can permit it to attain pros like higher market share, greater
profitability, sustainability and competitive edge. This can serve disadvantage like short
of cash, increased h capital requirements, less control and comprise in productivity and
quality.
 Customer diversification via entering into the distinct market that can become possible
having the effective expansion to generate greater amount of revenue and profitability.
This can be exerted via offering children related products. This can increase its
opportunity to mitigate risk of loss, exposing more return, safeguarding adverse market
cycle and reducing volatility performance.
 More opening of physical store can provide the assistance in gaining the ability to
growth via connecting with people in traditional manner (Birnbaum and De Wispelaere,
2021). This can allow to the firm to get the significant level of benefits such as having
more personal connection with customers, inclined ability to influence, getting accurate
response of innovation, greater satisfaction to buyers, etc. on the other side, drawbacks
are having greater amount of cost, no proper scheduling, etc.
 It is performing effectively in the retail sector that can allow it to grab the opportunity of
partnering with the international companies so that better productiveness and ability to
cover higher competitive edge can become possible. This can serve disadvantage like
interference, ineffective decision-making, etc.
Defining framework of Ansoff matrix with its advantages and disadvantages
It concerned with the expansion grid h that offers four strategies for gaining growth. It
as well provides assistance in evaluating the risk associated with each strategy (The Ansoff
Model, 2022). The four strategy comprises having market presentation, product development,
market development and diversification. These all strategy has few pros and cons which
hampers the growth & development of firm in both positive and negative manner.
Market Penetration
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