Planning For Growth

Planning For
Growth

Table of Contents
INTRODUCTION...........................................................................................................................1
Lo 1:.................................................................................................................................................1
P1 Analysis key consideration for growth opportunities............................................................1
P2 :Evaluate the opportunities for growth applying Ansoff’s growth vector matrix. ................4
LO :2...............................................................................................................................................6
P3: Assess the potential sources of funding available to businesses and discuss benefits and
drawbacks of each source............................................................................................................6
LO 3:................................................................................................................................................8
P4 Design a business plan for growth that includes financial information and strategic
objectives for scaling up a business............................................................................................8
LO 4:..............................................................................................................................................11
P5: Assess exit or succession options for a small business explaining the benefits and
drawbacks of each option..........................................................................................................11
CONCLUSIONS:..........................................................................................................................12
REFERNCES:................................................................................................................................12

INTRODUCTION
The step by step process which is followed by organisation to attain goals is termed as
planning. Through an effective planning a company can leads its business towards development
as well as growth. By following the procedure, an organisation can gain competitive advantage at
marketplace which assist them to earn high profits and to became the leading one in its sector
(Beatley, 2014). In addition to this, planning is mainly building effective strategies that assist an
entity to gain more market share and develop high market position. In this current report, RGB
Communication is chosen as a base company. The company is basically deals in distribution of
Audio Visual and is a renowned manufactures. It offer products such as projectors, home
cinema, docking stations, home automation, media servers, cables, Rack and powers, signal
management and so on. The company Head office in Berkshire, UK. The present report covers
an analysis of development organisation by using Ansoff matrix. Moreover, it discuss about the
sources of funding with its pros and cons. Later, the report covers options for getting success as
well as exit with relation to small businesses.
Lo 1:
P1 Analysis key consideration for growth opportunities.
Growth is basically defined as raising in the size of businesses which ensures long term
sustainability at marketplace. It also helps company to gain more market share and achieve high
market position in that particular sector. With reference to RGB Communication, the company
offers audio and visual services to customers and focus towards to increase to expand its
operation worldwide (Keough, 2015). This will help them to reach large audiences and facilitate
high quality to its customers. RGB communication have high market position in United
Kingdom and this have the opportunity to easily expand its market in different countries. In order
to do expansion, it is important for higher authorities to make effective planning as it aid them to
achieve their desired goals properly.
Competitive Advantage:
It refers to situation that assist companies to produce services at low price effectively.
RGB communication develops strategies so that they can gain competitive position at
marketplace.
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 Capabilities: The company offers unique & innovative services to customers at
reasonable rates which attracts large audiences.
 Resources: RGB Communication have talented and skilled manpower which renders
quality service to customers and acts as a major resource for the company.
 Core Competencies: Adoption of new technologies in its working facilitates company to
gain competitive edge at marketplace.
The management team of company has the ability to do expansion and raise its market share by
rendering timely & quality service to customers. RGB offers multiple options such as Media
servers, docking station, security cameras, smart automation and many more which assist them to
gain competitive advantage (Kumar, 2016). The company have resources such as Technology,
employees, online medium, financial resources as well. In order to do expansion the company
can face circumstance which directly affect on its growth and objective. The management team
uses PESTLE framework & Porter's Generic Strategy which is described below:
Porter's Generic Strategy:
This theory assist companies to gain high growth rapidly within the competitive market
as compare to its rivals. With this, it develops knowledge among employees and management
team about their assigned position which leads raise in profit level of an organisation. Porter's
Generic Strategy involves four strategies which supports companies to enhance their
performance and build positive image of its brand at market place. This four strategies is defined
below with relation to RGB Communication:
Cost Leadership: This strategy focuses on high quality at reasonable as well as
affordable prices. In context to RGB Communication, Acquisition of this strategy aid company
to satisfy customers which leads to development of high position at marketplace (Lambert and
Oatley, 2017). In addition to this, providing high quality to customers raise the number of loyal
customers towards the company.
Differentiation: Herein, an organisation differentiates itself by providing creative and
unique services within the market. It develops trust in customers and leads to customer loyalty.
In context to RGB Communication, the company offers multiple services to its customer by
considering their preferences as it will build good image and position of company effectively
within the market.
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