Business and Business Environment in the Sports Industry: Analysis of Mitre

This report analyzes the business and business environment in the sports industry, focusing on Mitre as a case study. It covers sub-sectors, market size, and growth, as well as interdepartmental relationships and different business structures. The report also includes a fact sheet on Mitre's vision, mission, objectives, legal structure, and stakeholders.

BUSINESS AND BUSINESS
ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PART1.............................................................................................................................................3
1.0 An introduction to sub-sectors and the different types of organization in the industry, the
market size and the growth of the international business environment.......................................3
2.0 A Fact sheet for selected sub-sector sports company............................................................4
3.0 Analysis of mitre regarding working of different internal departments together:.................6
4.0 Analysis of different business structures and interrelationships between internal
departments..................................................................................................................................6
Conclusion.......................................................................................................................................7
PART 2............................................................................................................................................7
introduction......................................................................................................................................7
PESTLE analysis.........................................................................................................................8
Positive and negative impact.......................................................................................................9
SWOT analysis............................................................................................................................9
Interrelationship of internal factors with the external factors....................................................11
Critical reflection of key finding and how they influence the decision-making process...........11
CONCLUSION..............................................................................................................................12
REFERENCES................................................................................................................................1

INTRODUCTION
The report of business and business environment will analyse various aspects of business
in the sports industry. The organization chosen is Mitre which is a UK based sports company
which is primarily engaged in manufacturing and selling of football along with other sports
equipments as well. It started in 1817 and has its headquarters in Wakefield, United Kingdom.
Different types of organization in the industry and sub-sectors will be introduced along with the
market size and growth of the global business environment. Further a fact sheet which includes
sub sector organization with explanation like background detail, vision, mission, objectives, legal
structure of organization and stockholder's organization. Also, an analysis of Mitre using visual
mapping to reflect on how internal departments like finance and marketing works in
collaboration with each other.
MAIN BODY
PART1
1.0 An introduction to sub-sectors and the different types of organization in the industry,
the market size and the growth of the international business environment.
Subs sectors and types of organizations
There are three significant sectors of the UK sports industry such as public, commercial
and non-profit. These segments are important part of the whole industry as they contribute a
large part of the sector. UK market size has been increased over the years as a various player
which are domestic and international has entered the market, mitre has significantly increased its
market share in UK.
Public sector
These are various government based units, departments, agencies which are popularly
known as public as they are created for public in general. Government of UK has developed
many such sports and recreational programs which are provided to the residents including
children, youth, adult and old age (Roberts, 2018). And such spaces and areas like parks,
gardens, sports areas, recreational programs etc.
Private sector
This is where a private group or individual is working a company with the aim of making
profits. In UK, it is the highest growing sector which is contributing significant to the economy.
There has been a consistent growth in the growth of private sectors specifically in the sports

industry. Many small and large companies are entering the Market. Mitre is a subsidiary
company of Pentland group which is a family privately owned global company.
Non-profit sector
These are the voluntary organizations which are running for cause or aim and has no
motive or generating profits in any means. Many times these organizations are supporting a
specific motive to bring a change and development in the society (Dulibskyy, 2020). In UK
various committees, clubs, sports group, recreational hub are working such as international
Olympic committee which enhances the sports activities in the country.
Market size and the growth of the international business environment
In UK private sector contributes to the largest part of the economy. As it is also the
fastest growing sectors due to the priority of the customer orientation. Further the public sector is
the second big sector in the economy yet there is a wave of the privatization in the business.
Further non-profit organization sums up the smallest part of the country as they are not for profit
therefore the contribution in terms of profit and earning cannot be calculated (Gough, Maidment
and Sharples, 2018).
Sports industry is a large industry and is currently at its peak. In the old times sports used
to be a non-curricular or not so accessible segment. In Morden era, from the very childhood
sports are considered as the mandatory part of the life. It has been a game changer the sport is
considered to be a very productive habit for everyone. It has enhanced the revenues and profit of
the industry, furthermore it has also given many expansion opportunities in the international
market to the local business due to high demand of goods. Mitre has sponsored and supply goods
to various tournaments and sports.
3.0 Analysis of mitre regarding working of different internal departments together:

Mitre is a large scale organization which has multiple departments in the business which work
together to contribute towards the success of the goals of the organization. It has a hierarchy flow
which determines the smooth working in the organization (da Costa, 2020). As they are working
towards the achievement of the one single goal, it is very important to work together in
collaboration which can align the activities in the business. Production departments takes inputs
from the marketing department regarding the engagement of the public with the advertisement to
forecast the demand and produce quantity accordingly. Finance department know the
requirement of the various department such as marketing, promotion, manufacturing etc. to
allocate the funds accordingly (Katz‐Gerro and Lopez Sintas, 2019). Human resources takes
inputs from the production department regarding the requirement of staff to recruit the same. As
when they meet their respective objectives, they work to fulfil the organizational goals. These
departments are under the tight neat structure which enables smooth working of the different
departments. Advantage for this is the ability of all departments to work in collaboration and
drawback is the dependency on different departments which can slower down the work of the
business.
4.0 Analysis of different business structures and interrelationships between internal
departments.
Different organizations have different business structures which requires different
department work in aliment with each other. There is basically sole proprietorship, limited
liability, partnership, company and corporation structures. Yet these business structure have one
thing in common which is interdependence on departments within the structure to fulfil the
business objectives. As there is not even a single type of business, under which a department can
run alone without working with others. Business nowadays are trying to incorporate the
collaborative working style which enhances the goal fulfilment in the business. It saves time and
is very effective. Departments work together and save various resources and there is rapid goal
fulfilment. There may have different expertise which needs to work under different departments,
yet they have same mission and vision for the business. Different important department sin the
organization such as marketing, finance, sales, human resources work in closed neat environment
which enables them to look at the best business perspective. Each employee in the organization

needs to understand the organizational goals in order to understand the importance of the same
(Holsti, 2019).
Conclusion
The above report has comprehensively analysed the business and business environment
in sports industry. Different size, types and sub sectors will be illustrated and size of the market
along with global business environment growth has been highlighted. Further a fact sheet has
been presented showing vision, mission, objectives, legal structure and stakeholders information.
Mitre has been analysed to show how various department are interrelated in the organization
along with advantages and disadvantages which affects the overall business objective and its
achievement.

REFERENCES
Books and journals
da Costa, L. P., 2020. Engineered nanomaterials in the sports industry. In Handbook of
nanomaterials for manufacturing applications (pp. 309-320). Elsevier.
Dulibskyy, A., 2020. Sports selection in football as a rational system of a pedagogical search
talented people in the sports industry. Scientific journal National Pedagogical
Dragomanov University. Series. 15.
Gough, D., Maidment, C. and Sharples, J., 2018. UK What Works Centres: aims, methods and
contexts.
Holsti, K. J., 2019. Change in the international system: interdependence, integration, and
fragmentation. In Change in the international System (pp. 23-53). Routledge.
Katz‐Gerro, T. and Lopez Sintas, J., 2019. Mapping circular economy activities in the European
Union: Patterns of implementation and their correlates in small and medium‐sized
enterprises. Business Strategy and the Environment. 28(4). pp.485-496.
Roberts, J., 2018. Multinational business service firms: The development of multinational
organisational structures in the UK business services sector. Routledge.
Roberts, J., 2018. Multinational business service firms: The development of multinational
organisational structures in the UK business services sector. Routledge.
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