Marketing Mix of Uno Home Loans

This report discusses the marketing mix of Uno Home Loans, including product, price, placement, promotion, and recommendations. Uno Home Loans is an online mortgage service that offers transparency and effectiveness to customers in Australia. The company provides a variety of home loan options from major lenders and empowers customers with real-time loan rates and personalized services. The pricing strategy is competitive, and the company focuses on technology to simplify the loan process. The promotional strategy includes digital media, social media, cinema, and TV campaigns. Recommendations include strategic partnerships, diversifying shareholding, and building relationships with industry leaders.

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MKT 101

Contents
Introduction...........................................................................................................................................3
Product..................................................................................................................................................3
Price.......................................................................................................................................................4
Placement..............................................................................................................................................4
Promotion..............................................................................................................................................5
Recommendation..................................................................................................................................5
Conclusion.............................................................................................................................................6
References.............................................................................................................................................7

Introduction
This report brings out a marketing mix of uno home loans. A product covers 4ps and
undertakes to form marketing strategies. Uno home loans are a subsidiary product in the hold
of plan wise AU Pty ltd founded in 2015 with its parent company “Westpac.” The
organisation faces severe competition from other leading home loans companies such as
AMO home loans and Aussie home loans. The company holds the employees of nearly 150,
which not only have technical expertise but also provide guidance to the customers. The
company is an online mortgage that gives power to win the home loans. There is a need to
emphasise on comparison, apply, settling the new home loan and check the eligibility through
one-easy to use platform. The company ensures to provide its services while 24*7-platform
availability in addition to the particular situation and securing the best deals (Blackburn,
2016).
Product
Uno home loans is the Australia`s exciting primary staged business which brings
transparency and effectiveness in the phase of customers who are facing innovation. Uno is a
provides a financial technic and real-time service launched in 2015 founded by Vincent
turner (Dhikhi, & Kumar, 2018).
The company has more than $50 million in its funds and one of its major shareholders is
Westpac. It helps thousands of Australians to get a better deal of home loans. The main
lenders of the organisation are the big four banks of Australia which means it offers variety of
home loan options to the customers (Blackburn, 2016).
Uno loans empower the customers differently with great tech while they choose it differently.
The company serves two-third of its home loan services to non-major lenders.

Uno home loans allow the customers to access the real time loan rates on the behalf of
personal situation in Sydney, Australia, and south wales. Moreover, an upgraded advance
mortgage services help the customers to compare, secure, and settle the home loan at all
places (Turk, 2019).
While determining the elements of Uno bank loans, it is seen the augmented products covers
the core values where Uno keeps its people above in order to empower to put I situation and
think accordingly (Dhikhi, & Kumar, 2018). The core values of Uno believe that people may
start equal access to the information, which the broker uses so that it can use it while
bettering decisions. It is based on three-product level including the core benefits, Actual
product, and the augmented product. The core benefits are embedded in Uno home loans is
its huge suppliers and shareholders. Further, the augmented components are its non-physical
features where people have equal access to the information that the broker uses in order to
better its decisions (Blackburn, 2016).
Price
Uno home loans assist and guide the people. Its competitors such as Aussie loans and AMO
home loans are affecting its pricing strategies.
The company`s pricing strategy aims to be competitive as it offers its customers with
personal advising relationships with the help of broker in order to reach their financial goals.
Therefore, the company will use competitive pricing strategy as it offers its customers with
varied services.
Apart from this, Uno home loans can differentiate its offering not only through pricing but
also in form of differentiation through services.
With the association with one of the largest, bank of Australia, Uno home loans undertakes to
follow premium pricing embedded with its services (Turk, 2019).

Placement
The organisation potential in technology help the clients to filter the appropriate combination
of product and finally simplifies so that it can display several options to the clients.
It has not limited its services as far the geographical area is concerned, whereas it serves
physically only in Australia (Turk, 2019).
Promotion
The promotional strategy is based on multi-segment where different segments are targeted
and served. The company`s ultimate combination of smart tech and clever people can win
home loans faster as compared to it says (GREEN, 2018).
Recently, the company disrupted the mortgage the market with the quirky campaigns. The
company recently launches a ad video in which a women kicks her shoes in order to dance
near to his home before revealing the that she is attending open house viewing (Nielsen,
2017).
The campaign showcases the uno`s services in order to help the consumers so that clients can
overcome the hurdles related to home applications. As getting, an home loan is one of the
biggest financial challenge as it needs mountain of jargons, paperwork and complexity which
troubles the customers in knowing that customers get the best deals (GREEN, 2018).
The campaign with an aim to promote includes digital media, social media, cinema, and TV
and it acts as a first mover and the first work created by Uno’s creative agency. These
campaigns should work in such a manner through which not anyone should look anything
further for the asset to any other organisation except Uno home loans (GREEN, 2018).
Recommendation
It is important to undertake a strategic approach by focusing on finding and promoting a
proper match between vendor`s capability and client`s needs. The experience of partnership

head has deep experience domain in regards to financial services, which means he should
find the opportunities, which are previously unknown to client or vendor. The company
should recruit potential employees who have strong emotional intelligence and material
intellect so that it can cater the client in the efficient way.
The most important and empowering mission of the company is to improve the customer
servicing by seeing all the technological options complied with seven day free service from
the home loan experts.
It is important to identify the roles of the product partners, the service partners that include
valuation data, credit history data, and distribution partners that includes referrals,
assessments and lead the generation. The main focus of partnering is to focus on mutual
benefit so partnership works for the parties for the long term. The company likes to start up to
see the investment trails in order to foresee the trails that can achieve together (Nielsen,
2017).
Although, having managed by the Westpac, the company should diversify the shareholding to
public too so that no one company can control its whole operations and decision-making.
The company should engage in building and maintaining relationships with the C-level on the
part of likes of Commonwealth bank of Australia, Challenger, Westpac, Aussie home loans,
and Mortgage choice (The drum, 2018).
Conclusion
From the research reports and customer views, it is seen that home loan industry is rigid and
stubborn. Many people strive to overcome and avoid the unnecessary process required in
favouring the system. As a first mover (competitive advantage), the Uno home loans strived
to create such ad, which can feel the opposite of unnecessary legislations. They feel
encouraged and empowering in order to align with the personality of company`s brand. From

the above discussion, it can be concluded that organisation should step in to review the
customer`s experiences and construct the marketing strategies accordingly. It already enjoys a
competitive edge because it provides comfort to its clients by providing the expert services
and advices at homes by using technology.

References
Blackburn, T. (2016). New fintech platform empowers Australians to broker their home loan
online. Retrieved from https://unohomeloans.com.au/assets/downloads/uno-launch-
release.pdf
Dhikhi, T., & Kumar, V. (2018). Bank Marketing Analysis. Journal of Network
Communications and Emerging Technologies (JNCET) www. jncet. org, 8(11).
GREEN, R. (2018). Uno home loans launches new ‘win at home loans’ brand campaign via
ugly Sydney. Retrieved from: https://campaignbrief.com/uno-home-loans-launches-
new-wi/
Skovgaard Nielsen, R. (2017). The potentials of a strong social housing sector: The case of
Turks and Somalis in the Copenhagen housing market. Housing, Theory and
Society, 34(4), 458-476.
The drum, (2018). Uno Home Loans aims to disrupt mortgage market with quirky campaign
Retrieved from: https://www.thedrum.com/news/2018/03/12/uno-home-loans-aims-
disrupt-mortgage-market-with-quirky-campaign
Turk, S. (2019). Private finance integration to affordable housing production: a comparison
between Copenhagen and Istanbul. Journal of Housing and the Built Environment, 1-
22.