Marketing Strategies for Uno Home Loans

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21 Mar 2019
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Business background
In the present report, Talented Gen & Co. will provide marketing strategies to Uno home
loans. Uno home loan is one of the most exciting early stage property finance business in
Australia. It is a unique combination of online platforms and home loan specialists in the
mortgage industry (UNO Website). It provides transparency and efficiency in the finance
market for aspiring homeowners in Australia to find the right by themselves. This is
considered as Australia's first digital mortgage service which was launched in the finance
market in the mid of 2016. It has secured an investment of $25 million in funding from the
Westpac (majority shareholder). Since its launching, the company is growing by 30% each
day. Presently there are around 150 employees working in all of its departments. The
founder, as well as CEO of the company, is Vincent Turner who holds an experience of 15
years and has also built mortgage software which is being used by 90% of Australian banks.
The company opened a new and secured mode for home loans, unlike the traditional
mortgage broker or Banks (Mason, 2016).
PESTLE
Political: This housing finance company of Australia is well regulated by four big banks in
the nation. This facilitates Uno home loans with various home loan options for its loyal
customers.
Economical: With the never-ending economic fluctuation, Uno home loans have raised $25
million as its funding from the strategic backer Westpac. The CEO of the company aims to
serve at least 10% of the Australia mortgage customer service by the year 2028 (Yates, &
Yanotti, 2016).
Social: Uno Home loans have been observed to involve in socially responsive activities. It
provides a bright open space environment where people can think and come up with new
ideas for home loans. In addition to this, a mindfulness room is also provided for meditation
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or exercising. For example, Uno establishes “The Club” for gatherings, social events, and
meetings to discuss and implement topics like waste Management, health, and well-being of
employees, and efficient energy consumption.
Technological: Unlike traditional mortgage brokers, the company is providing the facility of
the online mortgage through a technology that is developed in Sydney. Furthermore, they use
the Fintech solution to reduce error and enhance efficiency (Blackburn, 2016).
Environmental: By incorporating technology for mortgaging, the company is consuming less
paper through online home loans. This is a clear reflective for contributing towards the
environment with their technology.
Legal: Uno Home loans have been following Australian laws and regulations from the
starting of its business, which helped in its successful growth and survival.
Analysis of Microenvironment
Competitors - The Company has a number of competitors who offer similar types of services
to Australian customers. Some of the leading home loan companies are Aussie home loans
and AMO home loans (Martin, Pawson, & van den Nouwelant, 2016).
Suppliers - The major banks in Australia support the financial requirement of the company,
which are its key suppliers.
Staff - Uno home loans have more than 150 efficient employees who not only have technical
expertise but also provide guidance to their customers. Furthermore, they involve the
employees in decision making and innovative solution, for achieving the organisational
objectives.
Intermediaries - The Company select qualified employees and ad hoc employees who work
as an agent to provide information to the client and qualifies them as candidate requiring
loans.
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