Marketing Mix of Uno Home Loans

System04099
MKT 101

Contents
Introduction........................................................................................................... 3
Product.................................................................................................................. 3
Price....................................................................................................................... 4
Placement.............................................................................................................. 4
Promotion.............................................................................................................. 5
Recommendation................................................................................................... 5
Conclusion............................................................................................................. 6
References............................................................................................................. 7

Introduction
This report brings out a marketing mix of uno home loans. A product covers 4ps and
undertakes to form marketing strategies. Uno home loans are a subsidiary product in the hold
of plan wise AU Pty ltd founded in 2015 with its parent company “Westpac.” The
organisation faces severe competition from other leading home loans companies such as
AMO home loans and Aussie home loans. The company holds the employees of nearly 150,
which not only have technical expertise but also provide guidance to the customers. The
company is an online mortgage that gives power to win the home loans. There is a need to
emphasise on comparison, apply, settling the new home loan and check the eligibility through
one-easy to use platform. The company ensures to provide its services while 24*7-platform
availability in addition to the particular situation and securing the best deals (Blackburn,
2016).
Product
Uno home loans is the Australia`s exciting primary staged business which brings
transparency and effectiveness in the phase of customers who are facing innovation. Uno is a
provides a financial technic and real-time service launched in 2015 founded by Vincent
turner (Dhikhi, & Kumar, 2018).
The company has more than $50 million in its funds and one of its major shareholders is
Westpac. It helps thousands of Australians to get a better deal of home loans. The main
lenders of the organisation are the big four banks of Australia which means it offers variety of
home loan options to the customers (Blackburn, 2016).
Uno loans empower the customers differently with great tech while they choose it differently.
The company serves two-third of its home loan services to non-major lenders.