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MKT202: Marketing Research Essentials

   

Added on  2020-03-07

10 Pages2196 Words146 Views
Running head: MARKETING RESEARCH ESSENTIALS Marketing Research EssentialsName of the Student: Name of the University: Author’s Note:
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1MARKETING RESEARCH ESSENTIALS Table of ContentsAssessment 3...................................................................................................................................2Introduction..................................................................................................................................2Research Approach......................................................................................................................2Sample Selection and Size...........................................................................................................3Types of Research........................................................................................................................4Research Tools.............................................................................................................................5Proposed analysis of the method.................................................................................................6Proposed Outcome from this research.........................................................................................6Reference List..................................................................................................................................8
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2MARKETING RESEARCH ESSENTIALS Assessment 3IntroductionThe research paper is framed for the purpose of establishing a vibrant awareness aboutthe functional events that are related to Fun City Gaming Inc. This research tabloid will be aneffective one for the establishment of the objectives of the paper and recognizing the issues ofthe study. The main issue for the undertaking of the research has been restructuring of the casinoof Fun City Gaming Inc and the rise in the level of competition in the area where the companyfunctions. The process of redevelopment requires capital and investment in the casino and thishas been the main issue in order to identify the method that would be effective for the collectionof capital from the market and maintain their competitive edge. This section of the assessment has been constructed as the second part of assessment oneof the research that has been established thereby creating a research approach and the processesthat may be useful for the construction of the paper in a precise manner. This part of the papermay even depict the sample size, the tool used for the research paper, and the type of study andthe projected process of the assessment so that the research study can be concluded effectively. Research ApproachResearch approach is one of the key steps in constructing the paper and gaining thepractical and desired outcome of the study. In this regard, Hayes (2017) has described that theapproach of the research assists the analyst in identifying each phase for establishing theoperations that are essential for completing the research. There exists two types of methodsnamely, deductive and inductive approach and these approaches have their unique characteristicsand the researcher makes use them in accordance to the research topic.
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