Assessing the Impact of Credit Cards on User Spending

Running head: MARKETING RESEARCH
Marketing Research

MARKETING RESEARCH 2
Table of Contents
Introduction.................................................................................................................................................3
Research approach and method...................................................................................................................3
Sample size and selection............................................................................................................................4
Type of research (Qualitative/Quantitative)................................................................................................5
The proposed method of analysis................................................................................................................5
Proposed outcomes from this research........................................................................................................5
References...................................................................................................................................................7

MARKETING RESEARCH 3
Introduction
This investigation is conducted for assessing the impact of the credit card on the spending of
users. With the intention of this investigation, experimental research would be performed and
number of concern associated with usage of credit card is also assessed. A case study assessment
is performed with the intention of determining the total amount of money that is spent by the
insurance corporation in offering lunch to its workforces. This research presents the information
about the research approach and methods. It also explains the sample size and selection with the
type of research. This research will also demonstrate the proposed method of analysis with the
proposed outcome of research.
Research approach and method
The research approach is defined as the techniques that are used in this research for evaluating
the investigation behind the selection of particular techniques. There is a different type of
approaches that can be implemented during the investigation like inductive and deductive
research approach. Under this research, an investigator would implement the inductive approach
rather than using a deductive approach. This could be beneficial for developing the effective
practicing the practical information and also support in the deep evaluation of research issue
(Durkin, Elliehausen, and Zywicki, 2015). This research approach would be also competent for
the researcher to gather the high amount of data related to accessing the impact of the credit card
on spending of users and conducting an experiment. It may also enable the researcher for
identifying the relationship between credit cards and spending of users. In opposed to this, the
deductive approach will not be selected as there is no need to pool the quantitative data (Rao, et.
al., 2017).