Marketing Techniques of Samsung

MKT303 Services Marketing

Contents
Introduction......................................................................................................................................1
Marketing techniques.......................................................................................................................1
Applications.....................................................................................................................................2
Discussions......................................................................................................................................3
Conclusion.......................................................................................................................................3
References........................................................................................................................................4

Introduction
Samsung is considered as one of the quality and reliable company which works on the
manufacturing of different products like smartphones, television sets, watching machines etc.
The company is working on the different standards to have a faster customer service so that the
people buy more of its products. It is one of the relatable and authentic brand when it comes to
buying the home appliances. There are direct and indirect retailers working with Samsung and
they sell their products.
Marketing techniques
Samsung makes use of different approaches and strategies so that it can attract the customers
towards its brand and buy its products. The company is strong, and it helps the firm to grow
properly with making progress in different aspects. Some of the major techniques are:
a. Diversified product offering: Samsung has been working on diversification strategy of
products which is costly and risky. On the other hand, it is effective for a better growth of
business. The diversification helps the company to operate in the market which is
populated by the consumers from the diversified demographical backgrounds with
different psychographics (Xu, Frankwick & Ramirez, 2016).
b. Technological innovation is important for product strategy: The company has been
working on product-oriented marketing strategy that acknowledges the different
segments in a market. Samsung operates in an industry with innovation as a major key
ingredient to build and maintain the competitiveness. The company has been working on
popularizing the AMOLED display with high pixel density. There are heart rate sensors,