Marketing Strategy for Unilever: Analysis, SWOT, and Recommendations

Marketing Strategy

Executive Summary
This marketing strategy is based on innovation of detergent of Unilever company. This examines
about all the best marketing strategy which helps company for becoming more successful in their
products with the external and internal analysis which could be best for understanding. Unilever
company will market their products in unique as well innovation for consumer who wants and
needs. It also analyses about current marketing strategy and targeting along with positioning,
segmentation, also competitive advantage including marketing evaluation. It clearly makes
marketing objective with the application of marketing mix in Unilever company.
Table of Contents
INTRODUCTION ..........................................................................................................................1
PART 1............................................................................................................................................1
Situation analysis.........................................................................................................................1

SWOT analysis of Unilever and its market share........................................................................3
Analysation of competitive advantages – USP and Evaluation of current market strategy........4
Part 2 ...............................................................................................................................................5
Analysation of STP at Unilever...................................................................................................5
Marketing strategies.....................................................................................................................6
RECOMMENDATIONS.................................................................................................................9
CONCLUSION................................................................................................................................9
.......................................................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing strategy defines as long term plan for business in organization which has
looking forwards approaches. Marketing fundamental strategy achieving goals for sustainable in
understanding customer needs and wants. This strategy lays out the largest markets along with
value proposition which offered on the basis of achieving best marketing opportunities (Hult and
Ketchen, 2017). Unilever is multinational consumer goods company which includes many
products such as food, detergents and soaps, ice cream, tea, beauty products, personal care and
consumer health care products. Hence, it is world largest selling of detergent as well soap across
various countries. The company have organized them into sub three division such as
refreshments and food, personal and beauty products moreover home care. This report analysis
of exterior and interior situation of products in marketing, that support chosen organization for
developing their more business as per market situation. Competitive advantage with the
supportive in unique selling price and current marketing strategy. Furthermore, this study about
market segmentation, targeting and positioning, objective for marketing mix strategy.
PART 1
Situation analysis
PESTEL is framework which is important for companies such as Unilever in
understanding dynamics along with improving business process.
Political:
Unilever has huge products for their business which makes more developed in various
different countries. Government has announced regulation towards food as well drugs
management, if they do not comply with that legal issues they have to pay fine and more risk can
be taken in their business. The company is also liable for all regional and local, as they required
to follow laws globally in each country where they are setting up business (David, 2019).
Unilever has involved in business for detergent making their products more popular and laws as
well government norms must be followed by them.
Economic:
Employmen buyers t is more important in economic but at present Covid-19 many
products in Unilever being gets affected with their employee incomes. If there are large number
of unskilled employee than, company would help them for reducing their costs and but it will
also mean that there should be less number of people buying their products. Consumer directly