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Business Analysis - Analyzing Business of Rolla Bottles

13 Pages1936 Words55 Views
   

RMIT University

   

Business to Business Marketing (MKTG1065)

   

Added on  2020-03-04

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In this document, we will discuss a bottle manufacturing company named, Rolla Bottles which is facing certain hindrances and market competition. However, overcoming these challenges results in utter success and a strong grip on the market. Also, we cover the best practices of the company to find out effective business lead and constituting of the market and industry analysis and the second-the marketing strategy for the company that would foster the business grip.

Business Analysis - Analyzing Business of Rolla Bottles

   

RMIT University

   

Business to Business Marketing (MKTG1065)

   Added on 2020-03-04

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Running head: BUSINESS ANALYSISAnalyzing Business of Rolla BottlesName of the StudentStudent Id:Name of universityAuthor Note
Business Analysis - Analyzing Business of Rolla Bottles_1
2BUSINESS ANALYSISTable of ContentsIntroduction:....................................................................................................................................4Background of the Company`:.........................................................................................................4Analysis of the Target Market:....................................................................................................5Fig: B2B Market Segmentation.......................................................................................................6PEST of the Industry:......................................................................................................................6Political:.......................................................................................................................................6Economic:....................................................................................................................................7Social:..........................................................................................................................................7Technology:.................................................................................................................................8SWOT (Opportunity and Threat):...................................................................................................8Opportunity:.................................................................................................................................8Threat:..........................................................................................................................................8Buyer Behavior Analysis:............................................................................................................8Buying Behavior Analysis Table:..............................................................................................10Customer Analysis:....................................................................................................................11Relationship Analysis:...............................................................................................................11Assignment II:...............................................................................................................................12Market Plan to Overcome the Challenge:......................................................................................12
Business Analysis - Analyzing Business of Rolla Bottles_2
3BUSINESS ANALYSISMarket Segmentation:....................................................................................................................12Conclusion:....................................................................................................................................13Reference:......................................................................................................................................14
Business Analysis - Analyzing Business of Rolla Bottles_3
4BUSINESS ANALYSISIntroduction:The following paper is going to illustrate and analyze the profile of the bottle manufacturingcompany. This market analysis tends to be constituting of the external analysis i.e. PESTLE andthe internal analysis i.e. SWOT. In order to delve into the process of market structure, one needsto comprehend the ongoing business practices of the chosen company. In this case the chosencompany has been Rolla Bottle. Being a bottle manufacturing company, Rolla Bottles is to facecertain hindrances and market competition however, overcoming these challenges results in uttersuccess and a strong grip in the market. As a matter of fact, this has been taking into order thebest practices of the company so as to find out effective business lead (Zorpas, Voukkali. andLoizia 2015). This report has been categorized into two different parts- the first- constituting ofthe market and customers and industry analysis and the second- the marketing strategy for thecompany that would foster the business grip. Reusable water bottle market has been fortified with the growing consciousness ofsustainable development. This is how this has to be taken into certain consideration pertaining tothe effective of entire understanding of the process. As a matter of fact, the basic criteria for theentire understanding have to be taken into certain consideration pertaining to the effectivechanges (Santana, Susanto and Widyarko 2017). Background of the Company`:Rolla Bottle is a bottle manufacturing company that is based in Australia. Keeping thegrowing awareness for the sustainable development in mind, the company has beenmanufacturing bottles with different materials. The motto of the company has been reducing
Business Analysis - Analyzing Business of Rolla Bottles_4

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