Stakeholder Engagement for Sustainability

This assignment delves into the crucial topic of stakeholder engagement within a project context, particularly emphasizing its significance for sustainable development. It explores various theoretical frameworks related to stakeholder management and analyzes how effectively engaging with diverse stakeholders can contribute to project success and environmental responsibility. The assignment likely requires students to conduct a stakeholder analysis, identify key stakeholders' interests and concerns, and propose strategies for effective engagement to ensure alignment with sustainability goals.

Running head: MANAGEMENT
Management
Name of student
Name of University
Author note

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Table of Contents
Task 1 Organizational performance.................................................................................................3
1.1 Five external environmental factors associated with the creation of a positive impact on the
Moana New Zealand business system.........................................................................................3
1.2 Identification and analysis of the two ethical and two social responsibility factors that are
essential for the manager to make effective business decisions..................................................4
1.3 Proposing a strategy that is used to develop strategic relationship with the internal
stakeholders during changes in the organization’s operational procedures.................................6
1.4 Proposing a strategy that is used to develop strategic relationship with the external
stakeholders during changes in the organization’s operational procedures.................................7
Task 2 Application of analytical techniques and models................................................................8
2.1 Identification of two major sets of internal and two sets of external stakeholders of Moana
New Zealand................................................................................................................................8
2.2 Evaluating the various techniques to conduct the stakeholder analysis and manage better
interaction with the stakeholders..................................................................................................9
2.3 After performing the stakeholder analysis, outlining five major effective approaches
required to consult with the stakeholders to remain strategic....................................................10
Task 3 Personal professional development model for employee engagement..............................11
3.1 Outlining the 3 motivational models for engaging the employees and increasing
productivity................................................................................................................................11
3.2 Testing one of these above mentioned models and obtaining feedbacks and responses of
the peer group members.............................................................................................................12
References......................................................................................................................................14

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Task 1 Organizational performance
1.1 Five external environmental factors associated with the creation of a positive impact on
the Moana New Zealand business system
Moana in New Zealand is one of the largest Maori owned Fisheries Company that is
specialized in fishing and harvesting from the coastal waters of New Zealand, Aotearoa. After
the Treaty of Waitangi was signed by the British Crown representatives and Maori chefs from
the North Island of New Zealand, the political relations have been stable and it is of major
importance for creating positive relationships between the Government of New Zealand and
population in Maori. The external environmental factors include social, economic, aesthetics and
cultural factors that contribute to the management of physical environment as well as ensures
that the business systems function properly. The political stability and maintenance of good
relations between the New Zealand Government and population of Maori is considered as a
major external factor associated with the creation of positive impact on the business systems of
Maori, New Zealand (Schaper et al., 2014). The Treaty has helped in allowing the British settlers
and people in Maori to stay together in the area of New Zealand, furthermore agree to a common
set of laws, agreements, rules and regulations. With the presence of immense scopes for fishing
and harvesting, Moana in New Zealand still possesses a good fisheries management with the
Quota Management system or QMS (moana.co.nz, 2018). Moana has implemented the fisheries
legal framework and managed the fisheries settlements properly for improving the health of
marine ecosystems too.

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One of the environmental factors is the coastal waters of New Zealand that stretch up to
more than 1200 marine farms and it includes freshwater farms and spat catching areas. Social
factors include the adoption of aquaculture activity that has been considered by many corporate
bodies to diversify into aquaculture. The growth of aquaculture has further enabled the fisheries
company to improve the business systems and bring sustainability within the coastal marine
environment with ease and effectiveness. The research and development activities have also
increased the production level and delivered value for money products and services to the people
in the area and also in the adjacent locations all over New Zealand (Burns & Dewhurst, 2016).
The place is known for its rich fishing culture, which has created convenience in harvesting
fishes and deliver those to various places by respecting the cultures. After the signing of the
Treaty, people have worked in partnership and set apart their political and cultural differences,
which has favored the management of fisheries and this resulted in increased sales and higher
revenue generation too.
1.2 Identification and analysis of the two ethical and two social responsibility factors that
are essential for the manager to make effective business decisions
Business ethics management and corporate social responsibilities are integral part of the
business. While the management of business ethics and values are concerned with the
management of successful business functioning, the corporate social responsibility allows for
becoming socially responsible and ensuring that the community is benefited. Moana in New
Zealand has not only managed the harvesting and fishing activities, but also has opened new
scopes and opportunities of employment for the people living there (Kerzner & Kerzner, 2017).
The management of business values and ethics can not only help in maintaining an appropriate
culture, but will also facilitate ethical decision making along with becoming socially responsible

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to benefit the society and improving the lives of people at large. While promoting the goods and
services, the interests of individuals are protected and the human society is preserved largely for
setting the moral standards and ensure successful business functioning. It is to be noted that the
pollution level is reduced to facilitate the management of aquatic life and proper fishing and
harvesting of fish are managed at Moana, New Zealand. The ethical laws and rules are managed
to ensure that the business decisions made are ethical and can be helpful for maintaining a good
social status too (Schaltegger & Wagner, 2013). After the Treaty was signed, the Maritime New
Zealand and NZ Federation of Commercial Fishermen launched a safety campaign at the
conference held annually. This enabled the fishing boat crews and operators of fishing business
to work in coordination for a campaign named “Safe Crews Fish More” and establish a proper
collaboration across the industry.
The ethical factors included the prioritization of the safety of people at sea, which has
been considered as a major responsibility of the organization to work with Maritime NZ and
improve the business functions and systems. The social responsibility factor includes providing
employment scopes and opportunities for people around the location to get involved in fishing
activities, furthermore gain good sources of income to improve their quality of life (Pondeville,
Swaen & De Rongé, 2013). Few other social responsibility factors are not to be the subject of
harm to others, manage the wellbeing of stakeholders and improve the brand image by creating
positive mindsets among the people too. The company has provided employment opportunities
to people and the manager made sure to provide good rates of return of investments made by the
shareholders in business. Therefore, these are the ethical and social responsibility factors
contributing to the decisions made by the manager of Moana in New Zealand involved with the
fishing business (Grayson & Hodges, 2017).

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1.3 Proposing a strategy that is used to develop strategic relationship with the internal
stakeholders during changes in the organization’s operational procedures
The development of strategic relationships bring changes within the organization as well
as innovation that can make the organization capable of sustaining in the future, furthermore
minimize the chances of employee resistance to change and reduce the operational costs too. The
internal stakeholders are the employees, manager, owners, Government, society, shareholders or
investors, Government, Society, suppliers and customers. To become successful in the future, it
is important to form strategic relationships, furthermore ensure that the operational procedures
are managed wisely to become successful in the future (Carroll & Buchholtz, 2014). To develop
the strategic relationships with the internal stakeholders, the company has enabled joint planning
through the management of shared or mutual reinforcing plans and strategies so that the issues
challenges are addressed with mutual accountability. The mutual consultation assisted in sharing
and exchange of ideas and information for improving the ability to create plans and at the same
time, facilitate the knowledge management and dissemination of information throughout the
organization with much convenience. The stakeholder mapping has helped in conducting the
stakeholder and identified the major factors associated with the project proximity, demographics,
their needs and preferences, etc (Baranenko et al., 2014). The stakeholder mapping strategy has
helped in analyzing the varied demands and expectations of the suppliers, investors, employees,
etc. and thus the most suitable resources are identified, which improved the team functioning.
The strategic coalition enables the partners to share the workload, develop new ideas,
perspectives and technical expertise, furthermore manage string contacts and exchange
information among themselves to contribute to the evidence generation for advocacy. It has also
assisted in aligning the business functions and processes of Moana, New Zealand with the

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policies and objectives at the national, regional and international levels. This fostered
collaboration at work, coordination and synergies, which added credibility and visibility to
broaden the customer base and generated higher revenue in business (Grayson & Hodges, 2017).
The employees are considered as important stakeholders and they have been engaged
during the management of sustainability efforts of Moana. The vision is clearly defined as a
roadmap for the employees while the employees are provided with things that can meet their
needs and preferences. Communication is established through training sessions, meetings and by
sending memos and newsletters to develop good relationship with the supervisor. The employees
are coached and their feedbacks are taken along with conducting the periodic reviews helped in
encouraging them for the betterment of their performances. The incentives programs and
obtaining their innovative ideas further helped in keeping them motivated as well as positively
impact the company by meeting the targets (Wang, Dou & Jia, 2016). The managers, on the
other hand, inform the staffs about the various business aspects and arrange training sessions for
them to raise awareness among people, furthermore act as a responsible role models to improve
the employees’ perceptions and knowledge base.
1.4 Proposing a strategy that is used to develop strategic relationship with the external
stakeholders during changes in the organization’s operational procedures
The external stakeholders include the Government and regulatory bodies governing the
management of business at Moana, New Zealand, Community and other businesses. The
Government and regulatory bodies have regulatory interest in the company and so various laws,
rules and regulations are implemented that are needed to be followed by the organization. The
suppliers are considered as external stakeholders, because they are responsible for delivering the

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raw materials and resources for the production of goods and services delivered to the customers
(Tai & Chuang, 2014). The external stakeholders are considered as important because of their
ability to create the most impact on the long term success of the company. The end users or
customers are also the external stakeholders.
Development of a communication plan could be vital for improving the relationships with
the customers as well as develop trust and loyalty among them by promoting a positive brand
image. The company should involve the social media platforms and internet website
management for making more customers aware of the services delivered; furthermore influence
them to purchase the fish items and frozen food items consistently. The customers, being
considered as the most important external stakeholders with the highest purchasing power should
be assessed along with their needs and preferences (Zhu, Sarkis & Lai, 2013). This could allow
for delivering the products according to their expectations and it would ensure highest level of
customer satisfaction. Corporate governance has helped in abiding by the organizational policies,
laws, rules and regulations, which has established good relationship with the Government and
regulatory bodies and improved the business functions, systems and processes’ efficiency at
Moana, New Zealand.
Task 2 Application of analytical techniques and models
2.1 Identification of two major sets of internal and two sets of external stakeholders of
Moana New Zealand
Moana, New Zealand is one of the largest Maori owned Fisheries Company in NZ and
the vision is to remain as the investment vehicle within the fishing industry for maximization of

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values and benefits. This has also contributed to the growth in strong seafood business and
employed many people directly or indirectly, who have contributed largely to the organization.
The two sets of internal stakeholders are employees and shareholders while the external
stakeholders are Government and regulatory bodies, customers and the suppliers (Pinheiro,
2015).
2.2 Evaluating the various techniques to conduct the stakeholder analysis and manage
better interaction with the stakeholders
The most effective technique for managing the stakeholders and create better
communication with the stakeholders is the stakeholder management, which determines the
actual relationship between individuals and how stakeholder groups are managed. The first
technique is to identify and map the internal and external stakeholders. The internal stakeholders
are the employees and management representatives who are engaged with the management of
business functions and systems related to the manufacturing and production of products and
services (Mishra, Boynton & Mishra, 2014). The external stakeholders are the customers,
competitors and the suppliers whose satisfaction is dependent upon the quality of products and
services delivered by Moana in New Zealand.
The stakeholders’ influences are evaluated and their importance, which showed that the
internal and external stakeholders are associated with the resourcing, funding, coordination and
development of strategies for ensuring good partnership working and even improving the lives of
people within the community. The manager runs the organization properly and ensures that the
needs of internal stakeholders including the employees and external stakeholders like clients are
met (Hawn & Ioannou, 2016). The nature of stakeholder influence is assessed with the

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understanding of whether the organizational policies are properly implemented or not and also to
be checked whether it is inclined to the organizational goals and objectives or not.
The importance of the stakeholders lies in the fact that the manager has maintained a
legal hierarchical structure, which has facilitated the authority of leadership The manager has
worked as a role model, which has motivated the staffs and with the possession of great
knowledge and skills, the human resources are managed well too.
The construction of a matrix is used to understand the importance of each stakeholders
and their importance and then the management of stakeholder relationships has improved the
communication between staffs too. The principles followed while managing the stakeholders are
to monitor the concerns of stakeholders, allow the managers to communicate with the
stakeholders and gain positive behaviors to fulfill the needs of various stakeholders, especially
the clients properly (Missonier & Loufrani-Fedida, 2014).
2.3 After performing the stakeholder analysis, outlining five major effective approaches
required to consult with the stakeholders to remain strategic
After the stakeholder analysis is complete, the manager of Moana New Zealand made
sure to identify the interdependence of efforts and rewards provided to the stakeholders. The
benefits are distributed among them equally so that none of them can be held responsible for the
risks or vulnerabilities that may occur. The managers should consult with the stakeholders and
obtain their ideas, opinions and respective responses to facilitate critical thinking as well as
reduce the occurrence of risks and vulnerabilities arising from the corporate activities
(Robertson, 2016). The managers should work as an unit with the line managers for protecting
the rights of humans including the employees, subordinates, suppliers and shareholders and

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ensure that their needs are fulfilled. The managers do hold the authority of resolving conflicts
within the organization, furthermore fulfill their legal and morale responsibilities and make the
employees abide by the organizational policies to prevent discrimination and unethical practices
within the workplace. This would foster the development of a great positive culture, establish
open communication and improve the business functioning at Moana, New Zealand.
Few of the major approaches to consult with the stakeholders and remain strategic include:
 Influencing the stakeholders to participate in the process of decision making
 Providing accurate information in a timely manner
 Promoting open and honest communication
 Listening to the concerns of the stakeholders
 Respecting the diverse opinions of the team members and respecting their culture and
backgrounds
Task 3 Personal professional development model for employee engagement
3.1 Outlining the 3 motivational models for engaging the employees and increasing
productivity
Motivation is crucial in terms of extracting the required performance from the employees
of Moana Fishery company in New Zealand. Strategic approach in this direction proves
beneficial for achieving positive results. Adherence to motivational theories helps the managers
in fulfilling the identified and specified requirements (Schaufeli & Taris, 2014). Some of the
common motivational models are Maslow’s Hierarchy of Needs, Simplified Expectancy Model
and Job Characteristic Model.

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Maslow’s Hierarchy of Needs is a pyramidal model, which includes self-actualization,
self-esteem, social, safety and physiological needs. These needs relates to the innate ideas of the
employees in terms of the enhancing their professionalism. The psychological needs were
fulfilled by providing the workers at the fisheries company with sources of income to gain
shelter, food to eat and survive while safety needs were met by getting employment at the
company, which enhanced the scopes for growth and development in their professional career.
The love and belongingness needs are met by gaining trust and intimacy through development of
relationships with others while the esteem needs were fulfilled when they achieved a sense of
interdependence and higher social status. The company has provided them benefits and rewards
for their performances, which has kept them motivated and encouraged to perform effectively.
Simplified Expectancy Model is process, which consists of the individual efforts put in
by the employees for reaching to the identified and specified goals. Variety in the skills,
identifying the significance of the tasks and providing feedback are the main assumptions of the
Job Characteristic Model.
3.2 Testing one of these above mentioned models and obtaining feedbacks and responses of
the peer group members
The employees are expected to expose performance according to the organizational
requirements. On the other hand, the employees possess certain expectations from the company.
Rewards act as a medium between these two conditions. As per the responses of the peer group
members of Moana Fishery Company in New Zealand, simplified expectance model has proved
beneficial. This is in terms of the rewards, which justifies the individual efforts put in by the
employees. For the managers, rewards are agent in terms of extracting the required labor from

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the employees (Mone & London, 2018). Providing safe and comfortable working environment
generates an urge within the employees to expose better performance. Performance appraisals
add value to the efforts of the employees in terms of enhancing their skills, expertise and
knowledge. Motivation adds value to the efforts of the employees, pushing them towards their
identified and the specified goals.

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