Marketing App: Segmentation, Targeting, Marketing Mix and Marcomm Communication

MARKETING APP
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Approach for segmenting the market...........................................................................................3
Proposal for the product element.................................................................................................4
Segmentation and targeting.........................................................................................................4
Detailed marketing mix recommendations for app positioning...................................................5
Marcomm communication...........................................................................................................6
Gantt Chart...................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing is the set of actions that is taken by the business in order to promote their product
and services, it also involves the market research (de Oliveira, and Sousa, 2020). It is the crucial
part of the business to positioned their product which is able to grab consumer attention towards
it. marketing is very essential as it helps in assisting for movement of products, as goods and
service are made and available for customers from distinct intermediaries which are wholesalers,
retailers. Tel Aviv, most popular city in Gush Dan metropolitan area of Israel, it is considered as
world’s top ten city to visit. City has the popular marketplace and having a best market for food
where Shuk HaCarmel is famous. This report will cover the positioning of Application within the
Tel Aviv market, through this app tourist or local who usually believes in social work can easily
feed the children for free by searching the locations where food places offers nutritional values,
allergy advices and other services. Report will carry out the market segmenting, targeting and
segmentation, pen portrait, marketing mix and marketing communication with Gantt chart.
MAIN BODY
Approach for segmenting the market
Tel Aviv city consider as the cultural and commercial city of Israel country, it is the city with
savvy attitude and cultural perspicacious. This city operates in a hyper modern society where the
people does not represent the complete traditional Jewish culture, residents mainly follows the
Jewish religion and also have Muslims and Christians. Hebrew is the official language which is
spoken by the residents, city has good attraction which is able to marks greater visiting of tourist,
they have better sightseeing option which highlights the beaches, great foods, museums
(Danylyshyn and et.al 2021). It is found that tourist from United States visits most around 19
percent of tourist come from US, that is follow by the Germany, France, Russia country.
Approximately 4000 restaurants and other eateries are present in Tel Aviv’s market, restaurants
in the city serves foodies with the range of middle Eastern cuisine and other dishes also have
Mediterranean’s finest bites, where dishes include the Shawarma, Falafel, Hummus etc.
To launch the app that is made for the people mainly tourist who likes to feed children for
free, over the app they can easily found the restaurant to provide the free meal course to the poor
children. Therefore, for app launch Tel Aviv city’s market is better for segmenting, therefore it is
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