Marketing Mix, STP, and Marketing Communication for Point and Know Mobile App

This report discusses the marketing mix, segmentation, targeting, positioning, and marketing communication strategies for the Point and Know mobile app in the tourism industry of USA. It explores how the app tailors its product and service, targets the right consumers, and promotes itself effectively.

Mobile app

Table of Contents
INTRODUCTION.......................................................................................................................................4
MAIN BODY..............................................................................................................................................4
Marketing mix.............................................................................................................................................4
STP..............................................................................................................................................................5
Marketing communication...........................................................................................................................5
CONCLUSION...........................................................................................................................................6
REFERENCES............................................................................................................................................7

INTRODUCTION
For the organization it is very much potential to advertise the products and services that
helps in reaching at the large no. of consumers in potential manner. Respective report is based on
the Tourism industry of USA that develop the Point and Know app that enables to subscribe on
the number of landmarks of the New York city and provides information regarding the musical
connections as well as gigs. To promote and acknowledge necessary information required to
conduct marketing mix, STP that helps to find out consumers of respective tool and marketing
communication to share the knowledge and information with the people in potential manner.
MAIN BODY
Marketing mix
It is one of most important kind of tool that helps to collect potential knowledge and
information regarding the products and services (Wen and Zhu, 2019). in context of Point and
Know mobile app by collecting information to tailor the mobile app.
Product: To tailor the product and service required to analyze the consumers wants and needs ,
the respective app is proved useful to show the locations of music consort and gigs to deliver
one of best information to assist people in positive manner. by providing the knowledge in
regards of product features Point and click promote their app in the wider marketplace.
Price: Respective app available free while people download it as it provides the potential
knowledge and information who avail it. Due to get accessibility to large no. of individuals and
promote it they provide it at affordable price range.
Place: Respective app available in the all channels from which people can opt it to avail the
services of it. By using its services an individual can be able to utilize their time by tracking the
music concert near them (McIntosh, Hassan and Hindle, 2019).
Promotion: it is very much effective for the organization to promote their products and services
in the effective manner. with the help of advertising, sales promotion and direct marketing
respective organization can promote their app to reach at large no. of tourist in potential manner.

People: For effective branding of the Mobile app in the wider market place, Point and know app
appoint one of great individuals that are proficient in their work and can give one of their best
efforts. By effective utilization of skills of app developers, testers and promotional experts can
be able to achieve one of their best results.
Process: For branding the app in market, respective Mobile app service provider by featuring the
app in the emails that directly connect people with the services. by reaching at the influencers
Point and know app can be able to optimize the large no. of individuals.
Physical evidence: To promote the app in the wider market place, app known as Point and
know use its logo that is very much attractive in nature to achieve the desirable goals and
objectives.
From the above discussion it has been evaluated that for the organization it is very much
effective to promote the products and services by collecting all the potential knowledge such as
services provided, price offered, availability of it and way to promote in the larger market place
to remain competitive in the marketplace in potential manner.
STP
The another important tool that proved beneficial for the Point and know app is
Segmentation, targeting and positioning (McIntosh, Hassan and Hindle, 2019). Respective
attribute proved very much beneficial in adding the values as per the consumers needs and
demand to remain competitive in the marketplace.
Segmentation: Market segmentation is the chain of activities that helps to divide the market in
regards of the potential consumers into various groups as per their characteristics. In context of
Point and know app the segment market is relies in between the age of 18 to 45 as mostly
youngsters like to attend the music consort (Jung and et.al., 2019). It has been evaluated that
people prefer the respective app that belong from the medium income group as travellers mostly
have their budget of medium category. They target around the 60 million people that avail their
services while they visit the New York and other cities.
Targeting: The main target of respective consumers are the people who love the music consort
and travel a lot the places to save the time and cost in effective manner. by using the effective

utilization of app the organization can be able to gain profitability and sustainability in the
marketplace in potential manner.
Positioning: Positioning is one of most effective tool proved beneficial for the app developer to
provide one of the best features to the end user by evaluating their needs and demand in the most
potential manner.
Marketing communication
Marketing communication is one of most important tool for the organization in
communicate in effective manner with the end users (Dekhane, Xu and Tsoi, 2019). in context of
app developer they uses the advertising, sales promotions and direct marketing that helps to
reach at large number of potential consumers in effective manner. in that series advertising
proved very much beneficial for organization as it assist in reaching the large no. of consumers
without targeting the any one. It has been analyzed that respective source of promotion takes too
much cost but proved beneficial in reaching the large no. of consumers in potential manner. The
another tool that used to advertise and promote the products and services in the wider market
place is sales promotion in which service provider provides the discounts and other kinds of
discounts to the consumers to make the effective purchasing of products in the wider market
place. Respective tool of promotion proved very much beneficial at initial level to target at initial
level to their consumers and capture the large market share (Cahyono, 2019). By founding
discounts and other benefits consumers enchant to purchase the products in potential manner. the
last tool is direct marketing that is also a very potential tool to position oneself distinctively in
the market by adding value in the products and services in potential manner. in that regards it
proved very much potential for the organization to build the distinctive image in the market by
identify the needs and wants of consumers. In that process required to analyze the competitors
and their strategy to tailor the existing model service in the wider market place. To remain
competitive in the wider market required to analyze the trends prevail in the market as it helps in
serving the consumers in one of best manner. hence, planning and organizing the tools in proper
manner is very much essential for the developer.
Gantt chart: By using respective tool Point and know app can be able to schedule each and every
activity as per the plan in order to achieve the desirable goals and objectives.

CONCLUSION
From the above report it has been concluded that for an organization it is very much
potential to bring new products and services in the market by analyzing the rends of the market.
Due to change in taste of consumers as they prefer technologically advance products and services
firms need to bring tools that directly enhance their level of satisfaction in potential manner.
REFERENCES
Books and journals:
Cahyono, A.N., 2019. Learning mathematics in a mobile app-supported math trail
environment (No. 1, pp. 1-xvi). : Springer.

Dekhane, S., Xu, X. and Tsoi, M.Y., 2019. Mobile app development to increase student
engagement and problem solving skills. Journal of Information Systems
Education, 24(4), p.5.
Jung, J., Bapna, R., Ramaprasad, J. and Umyarov, A., 2019. Love unshackled: Identifying the
effect of mobile app adoption in online dating. MIS Quarterly, 43, pp.47-72.
McIntosh, A., Hassan, S. and Hindle, A., 2019. What can android mobile app developers do
about the energy consumption of machine learning?. Empirical Software
Engineering, 24(2), pp.562-601.
Wen, W. and Zhu, F., 2019. Threat of platform‐owner entry and complementor responses:
Evidence from the mobile app market. Strategic Management Journal, 40(9), pp.1336-
1367.