Why organizations should implement the adoption of mobile business marketing

Mobile business marketing 1
Why organizations should implement the adoption of mobile business marketing
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Mobile business marketing 2
Executive summary
A significant growth in mobile communication and wireless technology around the world
have been witnessed in the last decade. This has resulted in a change in the way many activities
are carried out and open the way for a mobile business (m-business). The mobile business refers
to a new business model that is facilitated by the extensive deployment of the key mobile and
wireless technology and devices (such as smartphones, Bluetooth, and e-purse just to mention a
few) as well as people’s work styles and lifestyle inherence. This business model is utilized by
various business organizations to access their target audience (Foss, and Saebi, 2017, pp.200-
227). In light of the business organization’s case, this report is focused to evaluate the dilemma
regarding the implementation of m-business that has consumed the business organization.
The organization should consider whether the technology applied, cost factors, the
customers’ diameter, the increased connectivity of customers as well as the size of the company
will make the business organization to incur heavy losses or more profits. Based on the
organization’s case, it can be noted that the company has been solely operating without getting
concerned about mobile commerce. Following this rationale, the organization may need to
evaluate whether the mobile business would be a better way for its business or not.
Central to the entire discipline of m-business, there is a concept of consumer convenience
as well as the ease of accessing various digital products and services from anywhere at any time.
The business model offers immense benefits ranging from instant connectivity to the internet to
quick access to sensitive information. M-business has also offered opportunity to provide the
personalized as well as localized content since mobile devices and wireless networks enable
them to gain access to customer preferences, their status as well as location (Bao, Pierce,
Whittaker, and Zhai, 2011, pp. 445-454). Additionally, m-business plays a critical role in the
third world countries where many individuals access the internet through their mobile devices
because they cannot afford personal computers, this will grant a big opportunity to the company
to access customers from across the globe.
Examination of literature suggest that putting into consideration the technology applied,
the cost incurred as well as the general social platform, it is imperative for an organization to
implement m-business due to the fact that its advantages outweighs its disadvantages (Liébana-
Cabanillas, Muñoz-Leiva, and Sánchez-Fernández, 2018, pp. 25-64). This is based on the fact
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Mobile business marketing 3
that with m-business, the organization will be able to reach out to many prospective customers
globally (Zhang, Zhu, and Liu, 2012, pp.1902-1911). Moreover, there will be an increase in
connectivity to its consumers as this model promise a wider diameter to reach out to the current
as well as prospective clients which will spur its growth. A side from that, it will also ensure that
the consumers access genuine products and services from the company.
This paper offer a proposal pertaining to the interest of the company. In doing so, it
recommends that the business should evaluate its financial status prior to implementation of m-
commerce in order for the company to avoid failures that are associated with lack of finance to
run this business model which might be experienced in the near future. Additionally, it is
proposed that the organization should focus on utilizing social media to market its products and
services (DiStaso, McCorkindale, and Wright, 2011, pp.325-328; Castronovo, and Huang, 2012,
pp.117-134). This initiative will create more awareness among the current customers as well as
prospective customers of this organization.
Table of Contents
Student Name: Student Number: 3

Mobile business marketing 4
Executive summary................................................................................................................................2
Introduction..............................................................................................................................................4
Methodology........................................................................................................................................4
Business consideration........................................................................................................................5
The advantages and limitations of adopting m-business commerce........................................5
Cost factors..............................................................................................................................................6
Technology..............................................................................................................................................7
Platform.....................................................................................................................................................7
Key components.....................................................................................................................................7
Success factors......................................................................................................................................7
Enablers....................................................................................................................................................8
Conclusion...............................................................................................................................................8
Recommendation....................................................................................................................................8
Reference list...........................................................................................................................................9
Introduction
Many organizations have been on the side of success with the proliferation of business
mobility in the last few decades. This capability is attributed to the fast pacing technology
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