Supporting Mobile Commerce with Modern Mobile Information Delivery Technologies

This article discusses the advantages of mobile commerce over e-commerce and how modern mobile information delivery technologies support its uptake. It covers the various industries that have been captured by mobile commerce and how it has eliminated the problems of retailers for buying and selling options. The article also provides definitions of mobile commerce and wireless technology, and how mobile commerce provides connectivity between mobile users regardless of their geographical location and time.

Running head: ENTERPRISE MOBILITY
Modern mobile information delivery technologies (IS/IT) are able to
support the uptake of mobile commerce
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Golden, S. Anthony Rahul, and S. Bulomine Regi. "Mobile commerce in
modern business era." International Journal of Current Research and
Academic Review 1.4 (2013): 96-102.
In this article, Golden stated that M-commerce is the main medium for buying and selling
goods through wireless devices that includes cell phones, digital assistants as well as many other
devices that are carried by hand and are operated through Internet access. M-Commerce is
simply a higher technology than e-commerce. Bulomine Regi illustrated that the limitation of
time and space are removed and humans are able to access the internet anytime they want to
through portable hand devices with the help of internet. This paper stated that internet
technology has introduced variety of productivity on mobile commerce. In present commerce
industry, mobile commerce has captured information technology, finance services, retails
services as well as telecommunication services all over the world. Anthony Rahul stated that
with the help of mobile information delivery technologies, banks as well as other financial
institutions take the help of mobile commerce which helps their customers to access their
personal information and make the transactions accordingly. Mobile phones or cellular phones
are considered as the most important medium of any business that are beginning to old business.
All of them use mobile commerce with the help of internet technologies to make their
communication with customer more efficient. To make the system more efficient, Golden has
stated that mobile companies like Nokia, Samsung have introduced new ways of carriers that
includes AT&T wireless as well as Sprint for developing Wireless enabled mobile phones.

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Rathee, Deepak, and Vijay Ramanan. Listertechnologies.Com, 2013
From this article, it can be stated that mobile commerce is mainly an ability for
conducting transaction or commerce with the help of mobile device such as PDA (Personal
Digital Assistant), smart phones, or other emerging mobile technologies that are used in modern
life. Deepak defined mobile commerce as it is a transaction that involves transfer of rights and
ownership for using the goods as well as services. The buying of goods and services are initiated
and is completed with the help of mobile access via electronic devices. This article states that
from 2011, the world is known as the year of mobile. The sales of mobile have increased
dramatically. Rathee elaborated that the mobile phone sin information technology has proved
itself as the most valuable tool that is used for accelerating online purchases and also in-store
purchases form customer’s end. The mobile phones are known as catalyst for integration of cross
channel by the use of mobile phones by customers. M-commerce became more famous only
because of the idea behind developing mobiles phones and surfing of internet of their hand
portable devices (Vijay Ramanan). Majority of the population over the world started using
mobile commerce only after the tremendous use of mobile phone as well as introduction of
mobile banking. The information technologies not only have supported mobile commerce, but
have also eliminated the problems of retailers for buying and selling options.
Aithal, P. S. MOBILE COMMERCE. Srinivas Publishers, 2016, Accessed 21
July 2018.
In this article, Dr. Aithal gave the definition of mobile commerce as a wireless
technology for communication and transaction. The new modern world has incorporated a new
technology of communication. This technology is stated as wireless technology in this article.
This wireless technology is being incorporated by mobile commerce that offers some extra

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advantage over e-commerce. In E-commerce, all information are available until the user remains
connected with internet. E-commerce is basically wired network. The user cannot perform their
jobs while travelling. When the user is not with the device the customer gets disconnected from
the internet and the all the information or data becomes unavailable. Mobile commerce remove
all these uncertainties. The mobile commerce is only a way that enable the user to stay online all
the time and everywhere. In this article, Aithal also elaborated that mobile commerce mainly
provides connectivity in between the mobile users ignoring the geographical location and the
time of the user. With the growth of mobile and the wireless technologies, the mobile commerce
is widely used over the world. The technologies and the rapid penetration of smart phones in
developing countries have increased scope of mobile commerce. In this article, the mobile
commerce is stated as pervasive and engulf the aspects of modern lives among the citizens. The
mobile commerce includes mobile banking, mobile ticketing as well mobile browsing in mobile
marketing and mobile computing.

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Bibliography
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