Mobile Devices and Self-Service e-Commerce for Sports R US

This article discusses the purpose and goals of a mobile self-service for Sports R US, the target segment and audience needs, necessary resources, design of website for mobile devices, and interface applicable for mobile devices.

Running head: MOBILE DEVICES AND SELF-SERVICE E-COMMERCE FOR SPORTS R
US
Mobile Devices and Self-Service e-Commerce for Sports R US
Name of the Student
Name of the University
Author note

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Table of Contents
1. Introduction..................................................................................................................................2
1.1 Purpose and goals of a mobile self-service............................................................................2
1.2 Target Segment, audience needs and wants..........................................................................3
1.3 Necessary Resources for achieving desired outcomes..........................................................4
1.4 Design of Website for Mobile Devices.................................................................................4
1.5 Interface applicable for Mobile Devices................................................................................4
2. Discussion....................................................................................................................................5
2.1 Design and Mock-up Diagram of the Website......................................................................5
2.2 Recommendation of Prototype..............................................................................................9
3. Conclusion...................................................................................................................................9
3.1 Evaluation Method for using in a Web Design.....................................................................9
3.2 Key Details of Mobile Self-service implemented on other Mobile Devices.......................10
References......................................................................................................................................11

2MOBILE DEVICES AND SELF-SERVICE E-COMMERCE FOR SPORTS R US
1. Introduction
1.1 Purpose and goals of a mobile self-service
The primary purpose and goals of the mobile device that would be designed for Sports R
US would be helpful for employees and customers based on gaining access to information. The
use of the mobile application service platform would be based on performing routine tasks with
the help of Internet technology without the requirement of any form of interaction between the
employee and the customers (Buschek, De Luca & Alt, 2015). This mobile application would
thus make the customers to be independent. The customers would be provided with a wide range
of options in order to browse over a broad range of sports apparels, footwear and other sports
gears that would suit their purposes.
The engagement of customers with the help of the mobile self-service is undergoing a
radical form of change within the sports industry. The implication of such kind of sports
application would drive the necessary forms of changes towards engaging the customers and
raising their expectations (Alqahtani & Mohammad, 2015). The company has a huge resource of
different kind of products, which they would be able to promote to the customers with the help of
the mobile service application.
The primary aim and intention of customers would be view the different products and
access the services offered by the company in a swift manner. Thus the mobile application that
would be presented before the customers should be able to serve the intended purposes with ease.
These customers would also expect the access to various services in a quick manner and this kind
of service would be provided to them by the company.

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The expectations of customers would be highly influenced based on the number of
sophisticated service platforms. This would let organisation to use different kind of options based
on resolution of issues, preparing billing and making payments (Nascimento et al., 2016). With
the help of the new form of mobile self-service application, the sports website would be able to
engage with the customers in the best possible way and thus provide the best kind of expected
services.
1.2 Target Segment, audience needs and wants
Based on the knowledge about the exact form of device from which the customers would
be viewing their application would be a helpful way of designing the application in the best
possible way. In the recent times, most of the people make use of Android and iOS supported
devices. The target audience should be firstly selected and thus the company should decide on
proper ways in which such kind of issues could be tackled.
The Sports R US is a major sports company in the United States and their major objective
is to lead themselves in the competitive sports market (Hussain, Razak & Mkpojiogu, 2017).
Embracing of new technologies by understanding the specific needs of the customers would be
an effective way of reaching out to a wide number of customers. According to latest surveys, it
has been understood that a certain lack in the mobile applications would highly lower the rates of
customer satisfaction.
The company has a huge opportunity in the highly competitive market. These
smartphones would be able to provide the customers with an efficient way of texting, video
chats, sending emails, tweeting and many others. The company should thus understand the
details of the needs of the customer. Hence, the implementing of new ideas would be highly
helpful for the company to progress in the highly competitive market.

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1.3 Necessary Resources for achieving desired outcomes
The different resources that would be needed to develop the desired mobile application
for Sports R US are:
1. A tool for the creation of the mobile application (The et al., 2016)
2. A best software development team who would manage the entire web development
project for the mobile application (Hoehle & Venkatesh, 2015).
3. The use of high level computer software and hardware applications that would be able
to support the objectives set by the business.
1.4 Design of Website for Mobile Devices
The website that would be designed for Sports R US should be highly skilled in order to
meet to the expectation of the customers. One of the most important aspects of website design is
the responsiveness of the website (Lee et al., 2015). The website for the organisation should be
designed in such a way that it would be able to service each of the growing needs of the
customer.
1.5 Interface applicable for Mobile Devices
The interface for the mobile application based on Sports R US should have high features
that would be able to serve the needs of the customers. The interface of the application should be
designed in such a manner that it would be running of any kind of device regardless of the size of
the website. The website designers should consider each of the variables as compared to the
traditional form of desktop application (Xie, Shabir & Abelson, 2015). Some of the common
features that must be supported within the interface design of the mobile application are: display

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size, type of inputs, diversity across operating systems, performance factors, multiple device
usage and responsive web pages.

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2. Discussion
2.1 Design and Mock-up Diagram of the Website
(Figure 1: The Home Page of Sports R US)
(Source: Created by Author)

7MOBILE DEVICES AND SELF-SERVICE E-COMMERCE FOR SPORTS R US
(Figure 2: The Product Comparison Page of Sports R US)
(Source: Created by Author)

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(Figure 3: The Product Viewing Page of Sports R US)
(Source: Created by Author)

9MOBILE DEVICES AND SELF-SERVICE E-COMMERCE FOR SPORTS R US
(Figure 4: The Product Checkout Page of Sports R US)
(Source: Created by Author)

10MOBILE DEVICES AND SELF-SERVICE E-COMMERCE FOR SPORTS R US
2.2 Recommendation of Prototype
One of the prototype that could be created is the Product Comparison Page. This page
could be further enhanced with the help of implementing new features that would help the
customers in comparing the best kind of deals. Further kind of enhancement could be put within
the website based on price comparison among the top products that are available within the
website.
3. Conclusion
3.1 Evaluation Method for using in a Web Design
One of the most useful aspect that needs to be highly considered during the evaluation of
a website is based on the design of the website or the application of the mobile platform. Overall,
the experience of the users should be kept high in order to retain them and thus increase the
productivity of the business. With the help of a proper form of user experience evaluation
method, it would be highly helpful in gain several forms of insights about the effectiveness of the
site design. The different kinds of evaluation methods that would be used for the evaluation of
the web application for Sports R US are:
1. Performing Lab Studies with Groups and Individuals – The assessment of the
website could be performed with the help of different forms of lab studies. In such lab study
conducted over a particular web application, the testing team would cater the varying needs of
testing the usability features of the application.
2. Longitudinal and Short Field Studies – One of the most common problem that is
faced by a mobile application is that it would fail to mimic the real-life conditions in a proper

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manner (Zbick et al., 2015). The evaluation methods that would incorporate the field studies
could be helpful for observing the interface during a certain period of time.
3. Surveys – Online surveys could be defined as the best way for evaluating the Sports R
US website application. Use of surveys could be defined as the best way in which the company
would be able to gather better form of information about the ways in which the company could
improve their website (Sagar & Saha, 2017). The study collected from the participants would be
helping the website designer to make bigger changes based on making better impacts over the
customer preferences.
3.2 Key Details of Mobile Self-service implemented on other Mobile Devices
The development of the mobile application that would be able to serve the various
purposes of the application could be defined as an intimidating task. The mobile application that
would be designed for the sports company should be accompanies with each of the necessary
features that would help them in making a great form of impact over the business market
(Andriotis et al., 2016). An effective and efficient mobile application would be such that it would
support across each of the popular operating systems. A cross-functional platform should be
made use by developers in order to build the best form of mobile application design.
Mobile Device Management (MDM) could be defined as an industry term that would
help in administering the mobile devices that includes tablets, smartphones, desktop applications
and laptops (Judge, Floyd & Jeffs, 2015). This kind of feature would be mainly be implemented
by a third-party product that would have management features for different vendors supporting
mobile devices.

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