E-Commerce and M-Commerce

Running head: E-COMMERCE AND M-COMMERCE
E-Commerce and M-Commerce
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Word Count: 2000

1E-COMMERCE AND M-COMMERCE
Table of Contents
1. Introduction..................................................................................................................................2
1.1 Background of the Research..................................................................................................2
2. Discussion....................................................................................................................................3
2.1 Usage of M-Commerce and E-Commerce Applications.......................................................3
2.2 Trends of M-Commerce and E-Commerce Applications......................................................4
2.3 Impacts of M-Commerce and E-Commerce Applications....................................................6
3. Conclusion...................................................................................................................................8
4. References..................................................................................................................................10

2E-COMMERCE AND M-COMMERCE
1. Introduction
(Fig 1: Concept/Mind/Idea Map of E-Commerce and M-Commerce Applications)
1.1 Background of the Research
E-Commerce or Electronic Commerce could be defined as the process of purchase,
selling and exchange of services and goods with the help of computer networks or the Internet.
M-Commerce or Mobile Commerce could be defined as the combination of e-commerce
strategies and mobile computing technologies. The transactions based on M-Commerce could be
performed over the Internet, smart cards, personal communication networks and various other
forms of infrastructure. The e-commerce businesses irrespective of their business proportions
target the mobile applications for promoting their businesses on the online platform
(Niranjanamurthy et al., 2013). They have thus improvised these applications for marketing their
brand and thus acquire new customers within their business prospects. With the help of such

3E-COMMERCE AND M-COMMERCE
kinds of applications, customers are able to browse and view through a wide range of products,
compare among several products, purchase them and thus be able to share their purchases with
their friends and family.
2. Discussion
2.1 Usage of M-Commerce and E-Commerce Applications
The use of m-commerce applications could be considered as the applications based on e-
commerce. The combination of the different forms of mobile based transactions and different
forms of adopted services based on e-commerce could be helpful for the development of
additional customisation of services. These applications could also be useful for the creation of
new kind of services that would be linked to concept based on mobility (Chong, 2013). These
kinds of performances could be based on improvement of technology that would be helpful in
implicating the comprehensive form of information and thus would bring much more form of
interactivity. The use of mobile commerce could be considered as to be extremely user-friendly
as the mobile devices are extremely user-friendly. The mobile devices are regarded as a daily
usage tool. It could be used as a tool for performing various kinds of activities that includes an
organiser and also serve as a feature based on payments.
The other forms of usage within the market of m-commerce and e-commerce applications
include:
Boost in the Retail Activity – The solutions based on E-commerce and M-commerce
available within smartphones and various software applications could help to play an important
role within the retail market (Kang, Mun & Johnson, 2015).