Management of Innovation in Organization: Mobile Ecommerce

This article discusses the innovation of Mobile Ecommerce and its impact on the management approach of organizations. It covers the milestones and future developments of this innovation, including making it more consumer-friendly, increasing security and privacy, and implementing automated filters. The article also highlights the benefits of Mobile Ecommerce, such as cost reduction and increased efficiency in communication and coordination.

Running head: MANAGEMENT OF INNOVATION IN ORGANIZATION
MANAGEMENT OF INNOVATION IN ORGANIZATION

MANAGEMENT OF INNOVATION IN ORGANIZATION 2
Table of contents
Introduction......................................................................................................................................3
Discussing the area of Innovation....................................................................................................3
Discussing the most important milestones for this innovation........................................................4
Discussing on how innovation has affected organizations management approach.........................5
Recommending 3 future developments of this innovation..............................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................9

MANAGEMENT OF INNOVATION IN ORGANIZATION 3
Introduction
It can be said that innovation in any organization is welcomed aspect it can be said that
innovating new aspects and dimension always take the company ahead of their competitors in the
market. Although management of the innovation is the nourishment of the innovative approach
which the workforce of the firm has. Management and innovation are two closely related aspects
and involve both innovation as well as change management. It can be said that the innovation
management is the key term that can be used for such process within a company. Taming of the
innovation of a company to the company’s objectives and goals is the major objective of
Management In innovation of an organization. In this assessment, there will be discussion over
the aspects of innovation that will be under the technological innovation area.
Discussing the area of Innovation
The area of innovation that will be focused in this assessment is innovation in Mobile E
commerce under the technological innovation. The innovation will be done in order to boost
Ecommerce field of a business and help organization to increase their financial size through e
commerce activities (Nambisan, Lyytinen, Majchrzak, Song, 2017). Mobile Ecommerce is one
of the modern trend innovation for business to enlighten their business activities. It can be said
that mobile ecommerce will ease the business activities of a company and specially will help in
proper connectivity, communication and coordination of business activities in a business entity
(Muheki, 2016). It can be said that transactions through e payments, monitoring the work
efficiency of the company, tracking deliveries, checking for current business report all in one go
is the goal of this innovation (Goffin & Mitchell, 2016). Mobile E commerce will also diverse
the range of operation which is present in the current business operational framework. Mobile
Ecommerce is very advantageous in terms of achieving goals such as fast-paced business
tracking. The operational activities of the firm will increase as Mobile Commerce will increase
the communication of the organization. Mobile Ecommerce will increase the span or are of
business in which the firm is operating. It can be said that Mobile Ecommerce is modern way of
business conduction. As the use of mobile phones increased in every aspect of human life it is
very evident that employing the following in the business activities for the sake of E Commerce
will be adequate and reasonable as it will increase the market efficiency of the firm to trade and
communicate with their clients (Shetty, 2017). Deprived of all innovation it can be said that in

MANAGEMENT OF INNOVATION IN ORGANIZATION 4
the age of growing digital platforms mobile ecommerce innovation supporting the commerce
related operation will be the most beneficial aspect that a business can extract from modern e
commerce activities. Mobile Phone are general and using it for business purpose is the most
profitable option instead of hiring or purchasing high end machines for business activities of the
firm (Sinkovics, Kuivalainen, Roath, 2018). This is suitable for all the SME’s in the world as the
cost of maintain a Mobile E Commerce operation will be very low as well as efficient in
comparison to any other digital media ecommerce (Westland, 2016).
Discussing the most important milestones for this innovation
One of the major milestones that can be there for this innovation is its adoption of the following
by most of SME’s in the e commerce activities. Mobile is the most easy platform or device that
can help entrepreneur to reach the ecommerce world through ease and efficiency (Al-Sabaawi &
Dahlan, 2016). SME or entrepreneur running SME’s can easily cut down in cost to enter the
commerce trade, increase the operational range, and achieve sustainable rate of growth. One of
the major milestones through mobile e commerce will be its characteristics to provide every
ecommerce facility to its user. This will enhance and attract a lot of organization as ecommerce
for smartphone or mobile phone will decrease the cost of maintaining ecommerce drastically
(Bowers & Khorakian, 2014). This will result in an increase of use of ecommerce through these
device platforms (Ferrara, Newkirk, Hanson, Nordquist, 2014). Making it efficient to operate e
commerce from all type of devices under the Cell phone category will be the major milestones
that can be there in the technological innovation of the current trends. If the milestones are met
significantly, it will be very evident to say that the innovation will be very beneficial for its user.
It will enable the SMS to grow up there market and achieve sustainable rate of growth
benefitting there financial health in the market. It can be said that through the use of effective
mobile ecommerce Platform Company can transform their business activities and regions of
business operation effectively. It can be said that communication will increase which will
benefits the organization in effective increasing its overall efficiency (García-Peñalvo, Blanco,
Sein-Echaluce, 2015).

MANAGEMENT OF INNOVATION IN ORGANIZATION 5
Discussing on how innovation has affected organizations management
approach
Now it can be said that management of a firm will be most benefited party through this
innovation of Mobile Ecommerce. As it can be said that management will be able to coordinate,
communicate and connect through more effect and ease. Through this operating workforce will
increase significantly. It can be said that through the use of the following business e commerce
the management approach will be affected in the following ways:
1. The approach of management towards cost reduction will increase as the managers now
will tend to use mobile ecommerce to cut down cost related to management of the e
commerce trade through different platforms. It can be said that the management will now
look to use a cost efficient mobile ecommerce to increase the profit margin of the firm.
2. The management of the firm will focus on ecommerce trade through, mobile to enhance
their trade efficiency now there are various instances where physical meeting are not
possible. Management through Mobile Ecommerce will tend to increase the number of
customer through efficient promotion skills and communicate without any physical
meetings this will increase the working areas of the firm and the management will be able
diversify the operating range of the firm (Mergel, 2016).
3. Management approach for both internal and external communication will now rely on
mobile ecommerce. They will be able to communicate and monitor their business
activities in a more efficient and easy way. Hence it can be said that approach of
management to communicate in their business will change and will now be based on
Mobile Ecommerce.
4. Monitoring tendency and approach of management towards monitoring their business
performance will now be base on mobile ecommerce technology they will be able
analyze the market position through the use of Ecommerce more efficiently. They will
also be able to monitor the current marketing trend base on which the marketing decision
would be made (Golembiewski, Sick, Bröring, 2015).
5. The marketing activities or marketing approach of the management in an organization
will change and will now be dependent on Mobile ecommerce as its will render an open
and diverse market to the management of the organization (Strese, Adams, Flatten,
Brettel, 2016).

MANAGEMENT OF INNOVATION IN ORGANIZATION 6
Recommending 3 future developments of this innovation
The recommended future development in the innovation is as follows:
1. Mobile commerce is needed to be more consumer friendly it can be said that easy to
moderate and accessibility is currently there but further development in this field will
increase the usage of the following innovation in future days of business activities. It can
be said they making the M commerce more efficient in terms of usage will be beneficial
for a firm to operate and choose the following way of Ecommerce. It can be said making
the commercial field more relevant to the customer will make the the following
innovation more efficient (Chrisman et al. 2015).
2. Security and privacy issue development is also major development that is needed by the
following innovation to develop in the future. Making the e payment, more secure
increase the trustworthiness of the process in the future is a major development needed in
this aspect of Mobile Ecommerce. It can be further said that increasing financial
confidentiality and confidentiality of customer detail is also major development needed in
this\innovation model in the near future. Making security and confidentiality
development will embrace companies to use the following in the future days of operation.
3. It can be said that one of major developments needed in the such innovations is
automated filters. This means trading on ecommerce website through Mobile Device
become more specific and business operation elated. Search engines on these more model
become more service and business protected which provide automated filters of the
search input by the user at one go increase its effect to perform as per the desire of the
user (Lichtenthaler, 2015).
Conclusion
Concluding in the light of above context it can be said that the Mobile Ecommerce is huge
innovation which will enhance the e commerce activities of SME as it’s low on cost and highly
efficient. It can be said that through the use of mobile ecommerce companies will be able to enter
a open and diverse market which will be very beneficial for its future growth and financial size.

MANAGEMENT OF INNOVATION IN ORGANIZATION 7
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