Mobile Phone Choice and Factors Influencing It: A Study on La Trobe University Students

Cover Page
BUS1BAN Major Assignment
Teacher’s Name Najam Iqbal
Workshop Details
(Time, day, room)
DW 212 EBL 5, Wednesday’s 2PM till 4PM
Students ID
Number
Students Name Student contribution*
(%)
e.g. 50% means the
student will receive 50%
of the marks awarded
Students Signature
S19416453 Candace Hughes
19095339 Nathan Sleep
18856078 Guyang Zhang

Introduction
The objective of this report is to highlight the mobile phone choice exhibited by students at the
La Trobe University and the relation of this choice with different factors such as gender, earnings
and underlying discount available. The data used for this research has been derived using random
sampling from the population data comprising of the survey results of the various students
studying at La Trobe University. The sample size selected for this study is 175 and considering
the sample size and random sampling, it is expected that the sample obtained would be
representative of the underlying population of interest.
Data Analysis
Section A: Basic Analysis
1. The numerical summary and graphical representation of gender proportions.
Numerical summary: Pivot table
Graphical representation: Pie chart
1

2. Average monthly bills of students based on gender distribution is shown below:
Graphical representation: Column chart
3. Average monthly earning of students based on gender distribution is shown below:
2

Graphical representation: Column chart
In order to find the relationship between monthly earning and money spent on mobile usage.
3