Importance and Types of Primary and Secondary Research

This assignment provides a comprehensive overview of primary and secondary research, highlighting their significance in academic writing. Primary research involves collecting first-hand data through experiments, tests, or investigations, providing accurate information. Secondary research uses previously published sources, such as government reports or statistical data, offering a cost-effective and time-saving approach. Both methods are essential for conducting research and provide valuable insights for researchers.

Proposed Dissertation Title
To determine use of mobile phone and social media to make world smaller or bigger.
Rationale
As expansion of social media connectivity around the globe is magnificently increasing as
it significantly increases process of information, updates and awareness. Main purpose as to
select this topic is to enhance knowledge related to topic. In addition with this, it also aid
investigator to gain future prospective advancements in related to career field. Social media is
effectively mapping the world and offer opportunities to individuals as to communicate in a
mean time. Social media reduced the time limit with the help of which individuals can
connect with anyone. In addition with this, it has been seen that social media effectively
bring entertainment and amusements for each and every age, creed, colour and caste. Along
with this, it has been determined that it offer opportunities to people as to gain more better
advancement as they learn from different types of social media tools and make themselves
aware about significant updates that have been undertaken in all around the world. As with
the use of social media and mobile phone individual can significantly get update of every
corner in all around the world within few minutes. Thus, major purpose and motive to
undertake is that it lead towards effectively increasing investigator knowledge prospective
along with future career opportunities in related field.
Objectives
 To analyse social media's concept?

 To identify the importance of social media?
 To determine different roles of social media?
Literature review
Social media's concept:
It is termed as a way of sharing ideas, opinions with each other at global level as well as in
this people can connect with each other at any time. By use of it, individuals can effectively
able to make communication with each other. Social media can be undertaken to make
promotion of products and services and foster growth. In addition with this, social media
platforms effectively facilitate sharing of thoughts, ideas and information’s as to build virtual
network and communities. Concept of social media is being further elaborates as an internet
bases and offer users a quick electronic communication of content some of that involves
photos, personal information, videos and documents. There are numerous forms of social
media platforms available with the help of which individuals can effectively able to interact
and share their content. Thus, it has been that social media is basically termed as a websites
and applications that effectively allow individuals to share their content in a quick manner in
real-time. Wide range of platforms in social media effectively allows individuals to share their
opinions, photos, events in best effective manner. With the help of diverse range of social
media sites like LinkedIn, Twitter, Facebook and more creativity and innovation takes place
within society that facilitates smooth and effective flow of communication.
Role of social media
It is considered as one of the most important tool in each and every sector especially in
business. As with the help of different types of platforms that are available on social media
aid an organisation to attract large base of customers in mean time. In addition to this, it has
also been ascertained that social media hold great importance as with the help of this,
individuals can able effectively able to communicate. It has been further evaluated that social
media effectively offer great modes with the help of which social interactions is increased. It a
valuable communication tool with the help of which sharing of ideas and information’s
facilitates in best effective manner. It is one of the easiest and most convenient methods.
Along with this, with the increase in digital use of tools and techniques social media comes

out as a one of the most effective tool that effectively increase connectivity in all around the
world. Thus, as per the discussion this has been effectively defined that social media hold one
of the most important role that facilitate sharing of knowledge and communication. The social
media is being used by various kind of companies at global level as well as it is derived by
cyber world in order to use by entities, companies and many more at very lower cost. In the
aspect of today's era most of the population is using social media for get in touch with people
at global level. Though , in this aspect it is important that both parties should have an effective
way of communicating.
Determine different roles of social media
Main importance of social media is to connect people. It is effectively designed as to connect
people from all around the globe. While secondary role which is connected with social media
is that it allows individuals to share their ideas, products, services and opinions. Thus, it has
been effectively defined that there are different types of social media roles that aid individuals
to gain advantages in best effective manner. Some of the certain roles that have been played
by social media include social media strategy, building audience, management of social media
brand accounts, design and implement social media campaigns, monitor and respond to social
media engagement and more. Thus, it has been determined that social media play one of the
most important roles as it effectively allows society growth. In addition with this it aid many
business organisations to growth their opportunities. As well as by help of social media, they
can get in touch with customer and can further able to increase their overall set of
profitability. In addition this, one of the most prominent role that is played by social media is
that it create awareness. Along with this it aid employers to effectively reach for large number
of potential job seekers. Thus it has been defined that social media aid individuals to
effectively interact with growth and take opportunities. It has been identified that social media
channels are those who are developing and used by various companies globally. Thus, by
undertaking social media advantages in all field can effectively lead an individual towards
gaining large number of growth opportunities in best effective manner.

Methodology
Research methodology is considered as a specific process and a techniques with the help of
which individuals can effectively able to identify, select, process and further analyse the
information which is related to present research topic. Within a research, research
methodology effectively aid investigator to make a critical evaluation related to overall
validity and reliability of research topics.
Primary Research:
This can be defined as a method which is considered by an research methodology which is
undertaken by researcher as to collect data in a direct form rather than just being of depend
on previously collected data. Primary research is technically termed as an “own” data with
the assistance of which problems related to research can be effectively resolved. In addition
with this primary data is termed as a new research which is carried out by a researcher as to
resolve specific issue and questions. There are different types of methods included in
primary research data such as surveys, interviews and questionnaire. Some of the primary
sources of include eyewitness accounts, historical and legal documents, statistical data,
results of experiments, art objectives, writing and audio recording and speeches. In addition
with this, it has been ascertained that primary research is designed as to effectively fulfil
unique and specific needs. Along with this primary research is considered as a fundamental
research which is conducted by researcher as to effectively meet unique and specific needs
of research. Some of the research methods which is included in primary research include
surveys, observations, focus groups and interviews and more. This form of data collection
method effectively aid researcher to conduct research in a feasible and appropriate manner
with the help of which research can be conducted in effective manner. Thus, it has been
evaluated that primary research is termed an experiments, test, investigations which is

required to be carried as to gather first hand data rather than allocated them from already
published sources. One of the most important advantage which is hold by primary research
data collection method include that data which is collected is basically a first-hand data and
is accurate. In addition with this primary research is linked with the process of finding
possible solution of any issue. As well as it gives freedom to researcher to study about
availability of alternatives. In addition, under this type of research collected data is managed
in an effective manner because these are collected for first time. Hence , under this research
the collected data are used and controlled in a better way.
Secondary Research:
This refers to the data that is gathered by way of a person other than the user themselves.
Some of the most well renowned and common sources of this data are regarded as
information gathered by governmental agencies and departments, census, business records
as well as information gathered for the purpose of any research. Secondary data analysis is
capable of saving time that otherwise has to be invested in collection of information.
Specifically in the case of quantitative data, secondary data is capable of providing large and
high quality database. This type of data is accessible from several sources and thus
possesses the probability of being already used within past studies, thereby making it easy
for investigator to conduct further investigation. Thus, it is acknowledged to be cost efficient
as well as time saving. The administrative data and census data is said to be inclusive of
both larger and smaller samples of population in detailed manner. Data gathered by way of
government would also include parts of population that may be relatively less likely to react
to the census. A well renowned advantage of taking into use this type of data is that a large
part of the background work upon the subject matter has already been conducted. This
information may have been already been taken into use within statistical data as well as
published texts. This kind of data usually has a pre-established level of reliability as well as
validity that is not required to be re-analysed by investigator reusing the data. This can serve
as a base work for primary research and can also assist in research design. Thus, it has been
identified that under this kind of research information is gathered from previous research. As

well as it is quite less expensive, less time consuming because under this no research is done
by researcher because data is used of primary research. As well this is useful for
inexperienced researchers who do not have proper knowledge.
Thus, for compilation of research, both kind of research: primary and secondary has been
undertaken. It effectively aid researcher to conduct research is a feasible form. In addition
with this, both of these data collection method help researcher to execute research with
having great and effective research outcomes.