Models and Theories Used in McDonald | Report

Added on -2020-02-14

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EXAMINATION PREP-INTERNATIONALMARKETING
Table of ContentsINTRODUCTION...........................................................................................................................1CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONInternational marketing refers to the activities of the business which involves in the flowof good and services to the people in different countries so as to earn more and more profits. Itmainly includes the application of marketing principles in different country to expand therebusiness all over the world (Berthon and et.al., 2012). In this report, different models andtheories are been used in McDonald with determining its advantages and disadvantages. International business and EPRG model EthnocentricPoly-centricRegio-centric Geo-centricIn this McDonaldevaluatethecharacteristics ofdomesticandinternationalcompanies. They evaluate theopportunities ofmarket in differentcountriesandmarketing mix is usedto determine the needand requirements ofthe people. In this the companyfind the characteristicsofvariousmultinationalcompanies.The adoption ofmarketing mix by therespective managers(Cateora, Gilly andGraham, 2011).The features of globalas well as transactionalcompanies are beenconsidered.The strategies are beenformulated to fulfil theopportunities ofparticular region.In this the marketingstrategies are beenadopted by consideringthe opportunities byboth extension andpractising it in globalmarket.This model is highly beneficial for the company to evaluate the opportunities which arebeen identified in the market. On the other hand, sometimes these can have a negative impact onthe existing image of the organization. Standardisation and adaptation of marketing strategyStandardisationAdaptationThis approach will ensure that the features ofthe products will be similar irrespective of thecountry in which the McDonald is beenBy adopting this method, McDonald have todevelop with its activities according to thecountry in which they are expanding. This1

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