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Marketing Management Group Assignment

This study covers strategies of marketing to gain competitive advantage, including focusing on smaller segments, differentiating products, and cost leadership. It analyzes the economical, political, legal, and technological environment of Iceland, as well as the social factors of the business environment. The study also discusses market entry options, market segmentation, and Porter's generic strategy.

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Added on  2020-10-22

Marketing Management Group Assignment

This study covers strategies of marketing to gain competitive advantage, including focusing on smaller segments, differentiating products, and cost leadership. It analyzes the economical, political, legal, and technological environment of Iceland, as well as the social factors of the business environment. The study also discusses market entry options, market segmentation, and Porter's generic strategy.

   Added on 2020-10-22

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Marketing Management Group Assignment_1
EXECUTIVE SUMMARYThis report contains a detail analysis about various marketing mix tools that can used byMcDonald's for developing the strategies that is helpful for expansion of product in Iceland. The company use CBBE model in developing its brand equity. For expanding the business andpromoting the product, i.e., Apple Pie various promotional tools such as sale promotion,advertisement and social media are used for developing the brand image. For measuring successof marketing efforts, company uses various tools like sales target, profitability and return oninvestment. It is suggested that McDonald can use Return on investment techniques in order tomaximise profit of the company. Social media platform and advertisement are used tocommunicate the message to large number of people so to create high brand image at newmarket place.
Marketing Management Group Assignment_2
Marketing Management Group Assignment_3

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