Impact of Modern Media and Communication Technologies on Small Business Performance in Australia

This literature review explores the impact of modern media and communication technologies on the performance of small businesses in Australia. It discusses the use of social media platforms, training of employees, and outsourcing of business functions.

1LITERATURE REVIEW
IMPACT OF MODERN MEDIA AND COMMUNICATION TECHNOLOGIES
ON THE PERFORMANCE OF SMALL BUSINESSES IN AUSTRALIA.
The inventive epoch has prompted the propagation and inspiring practice over the operative and
manageable sites of technological policy. It aids the business organizations, especially the small
scale units to realize their strategies of productive services and performance of work in simpler
technique. Bauwens and Verstrynge (2013)2 recognized that the operators of the networking
project have framed the appropriate methodologies of the generous, vibrant and creative
channels of insinuation and management of physical resources.
The operative foundations of entities concentrates objectively on the public means of promotions
done with the shared settings based on Television link, communication facilities of Radio-waves,
alongside mass media of the infrastructural setup for the movement of information, yet, the
transmission of exposure through drifting linkages of cellular measures, electronic mail in
addition to websites congruently improved the modern arrangement of cost-effective directions.
The Business establishments ought to transmute their imperative and real form of production
policy to boost the patrons. The Small Business Houses of Australia resolves to authorize the
commercial exhibition relating to the manageable dealing of goods and services for augmenting
the social and moral values of communicating approaches. The associated interferences and
employed links are presenting novel methods to increase the transactional superiorities in
addition to the apparatuses for every share of product assessment (Berger, 2012)3.
The technological uniqueness has exalted the contemporary generation to reassure the forum of
hi tech domain and expand the dynamic implementation of the agendas of organizational
performance. This places the entities to hold a confident takeover over the challengers. The
influences of communal, financial, ecological, legal, and administrative movements reflect the
12J.Bauwens and K. Verstrynge,. Digital Technology, Virtual Worlds, and Ethical Change. Techné: Research in Philosophy and Technology,
Vol. 17, No. 1 (2013),124-143
3A. Berger, Media analysis techniques. (Thousand Oaks, Calif.: SAGE, 2012).
1 | P a g e

lead of the business pursuits. The suitable facilities are sensibly required to be associated to the
2interpretation of assortments of product and the shipping procedure to settle a contented
situation at the broad-spectrum of general promotions. The diverse categories of technological
resources of communication such as the Facebook and Twitter or Instagram and Linked In as
well as YouTube, etc. accelerates the targets of performance to implement the principle of
assessments and interconnect with the communal platform. The prospective talents of different
groups of staff members must be readily accepted by the method of pursuing the skilled
personnel to allocate the dynamic responsibilities and focused databases. The employees ought
to be suitably trained and possess comprehensive cognizance in high-tech platforms to come
across the pool resources of equipment and operating systems with flexible environment. There
are requirements of distinguished gradations of the careers executed to accomplish competitive
benefits (Olsen, and Stensaker, 2013)7.
The investigation of the dimension of presentation needs to be organized by the key forces. The
assessment of risks and the strategic motivations of routine works ought to be sensitively
adjudicated as regards the treasured cultures of the statuses of the nation. There are
requirements of modern arrangements of packages and events founded on the informative and
expected custom of the social, economic, legitimate and decision-making features. (Kara et al.
2012)9.
27 TH. Olsen and I. Stensaker 'A Change-Recipient Perspective On Training During Organizational Change'. International
Journal of Training and Development Vol.18, No. 1 (2013), 22-36
9A .Kara, J. Spillan and O. DeShields, “The Effect of a Market Orientation on Business Performance: A Study of Small-Sized
Service Retailers Using MARKOR Scale”. Journal of Small Business Management Vol. 43, No. 2 (2012), 105-118
2 | P a g e

3EVALUATING THE IMPACT OF OUTSOURCING FUNCTIONS IN BUSINESS
PERFORMANCE
The value and projections of individuals are adjudicated with precise justification to allocate the
responsibilities besides routine of job-related tasks in accordance with prearranged program of
outsourcing the prospective candidates. Rendering to the philosophical views of Mazenod
(2013)6, there are assured customs of the recognized institutes to convey its anticipated
objectives to the workers before engrossing them in committed extremes of the functioning
platforms. The expertise endeavors to assess the qualities of the operators through a professional
attitude of inspecting the theoretical and specialized predispositions while choosing the different
groups of subcontracting associates. There are measures of evaluations and conferences while
investigating the enactments of the personages through the devising of surveys, opinion poll and
psychological examinations of skills and talents (Olsen and Stensaker, 2013)7.
The potential group of aspirants generally undertakes powerful exercise of presentations for the
ideal performances of the clarification of fitness and abilities in diverse streams of specialized
expansion. The industrial up gradation has simplified the mission for prolific contenders at the
preferred place over and done with manageable forms based on interacting targets. There are
openings for realizing the “gaps of innovative approaches” of engagement doctrines of
leading consultations for the entire applicants of the academic scholars. The business also grants
the promising qualities by the endorsement and recommendation of referrals (Armstrong and
Taylor, 2014)1.
36 A.Mazenod, 'Engaging Employers In Workplace Training - Lessons From The English Train To Gain Programme'.
International Journal of Training and Development Vol. 18, No.1 (2013) 53-65.
7TH. Olsen and I. Stensaker 'A Change-Recipient Perspective On Training During Organizational Change'. International Journal
of Training and Development Vol.18, No. 1 (2013), 22-36
1M. Armstrong and S.Taylor, Armstrong's Handbook of Human Resource Management Practice. (13th ed. London: Kogan Page
Limited, 2014)
3 | P a g e

The industrialized and technical perspectives with reverence to speculative and academic
principles of the ensuing human and material resources in the economic, viable, administrative,
research and enlightened purposes, encompassing “production plus manufacturing domains”
4generate the overall standards of functioning style. There persists profitable planning of
knowledgeable employees engaged by provisional suitability and adjustments and over and done
with valuable analysis of principles and commitments. This conveys the course of action to
device the required structure under the decision-making and supervisory lineup of performers
to accomplish the inclusive coordination of administrative principles. The privileges plus
proprietorship is influenced by the association that is related to undistinguishable practicalities
of possessions with shared purposes and business integrities. There is certainly the well-
organized program of strategic and specialized examinations that competently holds the
segmentation of labor, the procedures of undertaking of projects, monetary administration,
supply chain as well as logistics, environmental harmony, physical and high-tech solutions,
competitive value and other issues (Szczepaniak, 2013)8.
48R. Szczepaniak, Media Convergence - Approaches and Experiences. (Frankfurt: Peter Lang GmbH, Internationaler Verlag der
Wissenschaften, 2013).
4 | P a g e

5Elucidating the relationship between outsourcing business functions and
performance in Australia
Business Performance is linked to the achievement of interchange and deal of stuffs and
outsourcing of procedures of functions accompanied by human capital with the trade and
industrial values and legalized relationships that are associated to the communal, political, moral
and ecological powers upon the related populaces. The monetary, human plus technological
assets build a concrete platform of business development to the differentiated zones to discover
the promotional purposes. The corporations are persistently engaged to productively exploit its
interactive events and measure the significance of potential clients, products as well as services
in addition to the teams over and done with comprehensive market examination. The statistical
explanation and exploration of the desired matters of manufacturing and creation alongside the
amenities bring up the awareness and consideration of persons on the way to the benefits
received from the corresponding organizations (Bauwens and Verstrynge, 2013)2.
The entities are adjudicated for skills of following the preferred pattern of responsibilities
organized for their profits. The leadership abilities of the competent executives and superiors
govern the framework and structure of the activities and the apparatuses of the schedules
required to undertake the desired set of objectives premeditated for the realistic determinations of
discreet principles. There are operational and issued broadcast of the statement of the positions
of diverse types of contracts planned to appeal to the hopefuls. There are communication
facilities with the information of the services of business agendas and development in the
corporation’s websites besides print media obtainable through leading correspondents (Olsen and
Stensaker, 2013)7.
52J.Bauwens and K. Verstrynge,. Digital Technology, Virtual Worlds, and Ethical Change. Techné: Research in Philosophy and Technology,
Vol. 17, No. 1 (2013),124-143
7TH. Olsen and I. Stensaker 'A Change-Recipient Perspective On Training During Organizational Change'. International Journal
of Training and Development Vol.18, No. 1 (2013), 22-36
5 | P a g e

6The social resources of “media transparency” is moderately incredible in generating the self-
assurance of alertness, openness and vigilance among the outstanding entrants to promote their
opinions for choosing to effort in an appropriate cooperation rendering to the theoretical and
specialized attainments and involvements. There must be substantial requirements of line-ups
for expansion of entities, attainment of perfectionism, empowerment and instruction of
workouts for improvement of potentialities, preservation and procurement of resourceful
geniuses, organization of systematized pattern of rewards, diverse modes of assigning of
honors to the justified nominees and numerous other events of acknowledging the
companions of outsourcing (Kara et al. 2012)9.
69A .Kara, J. Spillan and O. DeShields, “The Effect of a Market Orientation on Business Performance: A Study of Small-Sized
Service Retailers Using MARKOR Scale”. Journal of Small Business Management Vol. 43, No. 2 (2012), 105-118
6 | P a g e

Bibliography
1. Armstrong, M and Taylor, S. (2014) Armstrong's Handbook of Human Resource
Management Practice. 13th ed. London: Kogan Page Limited
2. Bauwens, J. and Verstrynge, K. (2013). Digital Technology, Virtual Worlds, and Ethical
Change. Techné: Research in Philosophy and Technology, 17(1), pp.124-143.
3. Berger, A. (2012). Media analysis techniques. Thousand Oaks, Calif.: SAGE.
4. Cervone, H. (2010). Emerging technology, innovation, and the digital library. OCLC
Systems & Services: International digital library perspectives, 26(4), pp.239-242.
5. Chopra, R. and Gajjala, R. (2012). Global Media, Culture, and Identity. Hoboken: Taylor
and Francis
6. Mazenod, A. (2013) 'Engaging Employers In Workplace Training - Lessons From The
English Train To Gain Programme'. International Journal of Training and Development
18(1), pp.53-65.
7. Olsen, TH., and Stensaker, I. (2013) 'A Change-Recipient Perspective On Training
During Organizational Change'. International Journal of Training and Development
18(1) pp. 22-36.
8. Szczepaniak, R. (2013). Media Convergence - Approaches and Experiences. Frankfurt:
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
9. Kara, A., Spillan, J. and DeShields, O. (2012). “The Effect of a Market Orientation on
Business Performance: A Study of Small-Sized Service Retailers Using MARKOR
Scale”. Journal of Small Business Management, 43(2), pp.105-118.
7 | P a g e