Marketing Sales Strategy Report: Modpack Starter Analysis

This report provides an analysis of the marketing sales strategy for Modpack Starter, a product introduced by Modware. It utilizes the value proposition canvas to understand customer needs, pain points, and potential gains. The report details the features of Modpack Starter, which functions as a power bank, speaker, and incorporates other functionalities. The analysis highlights how the product creates value for customers by addressing battery drainage concerns and offering multiple functionalities in a single device. Furthermore, the report examines market competition, particularly from established brands, and discusses the importance of brand recognition in the technology industry. It also addresses the product's value proposition in terms of its affordability and its appeal to younger generations. References to relevant academic sources support the analysis, providing a comprehensive overview of Modpack Starter's market position and potential strategies for success.

Running head: MARKETING SALES STRATEGY
MARKETING SALES STRATEGY
Name of the Student
Name of the University
Author note

2MARKETING SALES STRATEGY
The value proposition canvas helps to create a canvas that explains the customer
wants (Osterwalder et al. 2014). This helps to understand the design of the product, services
and the needs of the customers. The value proposition canvas works side by side with by side
with the business model canvas. In appendix 1, we can see a diagram that explains the value
proposition of the customer. The value proposition canvas consists of three elements – Pain
relievers, gain creators and Product and supply. The following diagram in appendix 1 shows
the value proposition canvas of Modpack starter (Yamamoto 2015). The mudpack starter is a
product that is introduced by Modware. The value proposition canvas will help to understand
about the product, how it helps the customer by making their life easier and how the
organization can improve their product in the market. The value proposition canvas will help
to define the key features of the product, how the product can create benefits for the
customer, how it can make the life easier for the customer.
Modpack starter is basically a device that primarily acts as a power bank; however it
has other feature like it has a speaker, Led light system etc. Modpack is a device that has the
facility of power bank, speaker, temperature and humidity module, USB storage facility, LED
light system. The device is compatible with almost all the smartphones and devices and can
charge them with its 5600mAhbattery. The device takes almost 5 hours to charge at 1 Amp.
The product helps the consumer to charge their devices and at the same time acts as a music
player. The product is very handy and its price is so low that it is very much affordable.
According to the value canvas the product creates a lot of benefits for the customers. For
example it helps the customer to not be worried about battery drainage and can use their
phones all the time. They do not have to search electric socket for charging their
smartphones. The customers can charge their phone at any place at any pointy of time. It will
also help the customer to listen to music by connecting their phone to the mudpack starter
with the help of Bluetooth. The modpack is nothing but an accumulation of different types of

3MARKETING SALES STRATEGY
mod so that the customer can enjoy many things without carrying lots of devices. Modware
assures their customer that the product will be reliable and durable and will be equipped with
the latest technology that is available in the market. The product will also contain memory
storage system of 32GB so that the customer can store media files in the device. Modpack
starter is compatible with most of the smartphones that is available in the market.
The Modpack products will help the younger generation who wants uninterrupted
gaming experience by giving them a product that will help them to save the energy.
Value creation is the most basic aim of any business organization (Gronoos and
Voima 2013). Creating product value for the potential customer helps in sell of products and
the service (Kaptelinin and Bannon 2012). The Modpack needs to identify how they can
create value for their product in the market so that the customer purchases their product. The
product of Modpack is cheap and is made of good quality, whereas there are other products
that are available in the market which are much expensive and are not affordable by many of
the customers. The young generation are often short of money and they cannot offer
expensive products. The young generation will select this product as it cost much less and are
made of high-end technology.
Customers in Australia are often driven by brands and they hesitate to buy products
that are new in the market (Arndt 2013). The customer wants to purchase products of the
established brands. The technology industry is growing day by day. The number of
organizations is also increasing and which brings new and innovative products every now and
then. Companies like Lenovo, Xiaomi, and Samsung are continuously experimenting with
their products. Xiaomi, Oneplus, Huawei are some of the organizations that created a huge
name in making the best power banks in the industry (Seiget 2013). Customer will prefer the
brands and will select these brands rather than the new technology that just came in the

4MARKETING SALES STRATEGY
market. Established companies like Redmi, , Oneplus, Huawei can affect them. This is due to
the brand recognition that the organization has in the market.

5MARKETING SALES STRATEGY
References:
Arndt, H.W., 2013. Measuring trade in financial services. PSL Quarterly Review, 37(149).
Grönroos, C. and Voima, P., 2013. Critical service logic: making sense of value creation and
co-creation. Journal of the academy of marketing science, 41(2), pp.133-150.
Kaptelinin, V. and Bannon, L.J., 2012. Interaction design beyond the product: Creating
technology-enhanced activity spaces. Human–Computer Interaction, 27(3), pp.277-309.
Osterwalder, A., Pigneur, Y., Bernarda, G. and Smith, A., 2014. Value proposition design:
How to create products and services customers want. John Wiley & Sons.
Siegel, E., 2013. Predictive analytics: The power to predict who will click, buy, lie, or die (p.
148). Hoboken: Wiley.
Yamamoto, M., 2015. Innovating the Engineering Environment with Automation Design
Suite (Vol. 58, No. 2, pp. 21-26). Yokogawa Technical Report English Edition.

6MARKETING SALES STRATEGY
Appendix:
Gain creators
Products & services
Pain relievers
Fast charging
Multiple usages
Charging port
Battery drainage
Speaker