Samsung Galaxy S10

Running Head: SAMSUNG GALAXY S10 1
Samsung Galaxy S10
Student’s Name
Course
University
Date

SAMSUNG GALAXY S10 2
Introduction
The task is going to cover the market mix description of the products and identification of the
target market and strategies used to attract them and convince them to purchase them.
PART 1
Market mix description
Product description
Customers wanted a phone with a front fingerprint sensor, headphone jacks, a phone with a long
life battery and a notch less screen design.
Features of Phone
The phone also has features like
a. Screen display
6.1" Quad Hd+ Dynamic Amoled, infinity-o display (3040x1440), 550 ppi and HDR10+ certified.
b. Camera
Front camera is 10MP selfie camera.The back camera has a triple camera; 12MP Telephoto
Camera, 12MP Wide-angle Camera, and 16MP Ultra-Wide Camera.
c. Battery capacity
3400mAh, the battery life span of the phone depends on the environment of the network, usage
patterns and other factors (Ardito, 2016).
d. Charging

SAMSUNG GALAXY S10 3
The phone has a wireless charging speed that is improved and has fast Wireless Charging 2.0, and the
phone is also compatible with wireless charging, cables and power adapters (Xu et al., 2017).
e. Network and connectivity
Location (GPS, Galileo, Glonass, BeiDou), Bluetooth v 5.0 (LE up to 2Mbps), USB type-C, ANT+,
NFC, and WIFI connection 1.2Gbps upload.
f. Memory
The phone has a memory of 8GB with internal storage of 128 GB .The phone also has an
expandable memory and sim card, and it had a dual sim card slot and one microSD slot of
512GB.
g. Audio
It has a dual Bluetooth connectivity, and the phone can connect to two devices simultaneously,
audio playback format, earphones sounds and stereo speakers (Erdenebat et al., 2016).
h. Sensors and buttons
The phone has three buttons the volume key, power key and Bixby key, it has a fingerprint
sensor. Other sensors include Proximity sensor, Accelerometer Light sensor, and Gyroscope,
Barometer and Compass sensors (Ozcan and Velipasalar, 2016).
How / where will the customer use it?