Manage International Marketing Programs: Task 1 & 2

This assessment tool includes Task 1 and Task 2 for BSBMKG606 on managing international marketing programs. Task 1 covers SWOT and PEST analysis, as well as the SMART goal-setting tool. Task 2 involves conducting a market analysis for expanding an Australian e-commerce business to two potential markets, considering factors such as political, legal, economic, and cultural factors, as well as current market trends and emerging opportunities.

Module 6
Term and Year: Term 3 2018
Qualification : BSB60215 Advanced Diploma of Business
Unit Code: BSBMKG606
Unit Title: Manage International Marketing Programs
Assessment :
Task 1 Short questions based on case scenario
Task 2 Demonstration & observation - presentation
Student Name:
Student ID No:
Assessor’s Name: Dr Eugene Lim/ Andrey Loburets
Student Declaration: I declare that this work has been completed by me honestly and with integrity. I understand that the Elite
Education Vocation Institute’s Student Assessment, Reassessment and Repeating Units of Competency Guidelines apply to
these assessment tasks.
Student Name:
Student Signature: Date:
Assessment submission (new) requirements
Please save this file as PDF format (include your name to the filename) before uploading onto Moodle.
Assessment deadlines penalty
It is expected that unless a simple extension, special consideration or disability services adjustment has been granted,
candidates will submit all assessments for a unit of study on the specified due date. If the assessment is completed or
submitted within the period of extension, no academic penalty will be applied to that piece of assessment.
If an extension is either not sought, not granted or is granted but work is submitted after the extended due date, the late
submission of assessment will result in a late penalty fee. For further information, please refer to the Assessment Policy.
Assessment/evidence gathering conditions
Each assessment component is recorded as either Satisfactory (S) or Not Yet Satisfactory (NYS). A student can only achieve
competence when all assessment components listed under procedures and specifications of the assessment section are
Satisfactory. Your trainer will give you feedback after the completion of each assessment. A student who is assessed as NYS is
eligible for re-assessment. Should the student fail to submit the assessment, a result outcome of Did Not Submit (DNS) will be
recorded.
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Principles of Assessment
Based on Clauses 1.8 – 1.12 from the Australian Standards Quality Assurance’s (ASQA) Standards for Registered Training
Organizations (RTO) 2015, the learner would be assessed based on the following principles:
Fairness - (1) the individual learner’s needs are considered in the assessment process, (2) where appropriate, reasonable
adjustments are applied by the RTO to take into account the individual leaner’s needs and, (3) the RTO informs the
leaner about the assessment process, and provides the learner with the opportunity to challenge the result of the
assessment and be reassessed if necessary.
Flexibility – assessment is flexible to the individual learner by; (1) reflecting the learner’s needs, (2) assessing competencies held
by the learner no matter how or where they have been acquired and, (3) the unit of competency and associated
assessment requirements, and the individual.
Validity – (1) requires that assessment against the unit/s of competency and the associated assessment requirements covers the
broad range of skills and knowledge, (2) assessment of knowledge and skills is integrated with their practical
application, (3) assessment to be based on evidence that demonstrates that a leaner could demonstrate these skills
and knowledge in other similar situations and, (4) judgement of competence is based on evidence of learner
performance that is aligned to the unit/s of competency and associated assessment requirements.
Reliability – evidence presented for assessment is consistently interpreted and assessment results are comparable irrespective of
the assessor conducting the assessment
Rules of Evidence
Validity – the assessor is assured that the learner has the skills, knowledge and attributes, as described in the module of unit of
competency and associated assessment requirements.
Sufficiency – the assessor is assured that the quality, quantity and relevance of the assessment evidence enables a judgement to
be made of a learner’s competency.
Authenticity – the assessor is assured that the evidence presented for assessment is the learner’s own work. This would mean that
any form of plagiarism or copying of other’s work may not be permitted and would be deemed strictly as a ‘Not Yet
Competent’ grading.
Currency – the assessor is assured that the assessment evidence demonstrates current competency. This requires the
assessment evidence to be from the present or the very recent past.
Resources required for this Assessment
 All documents must be created using Microsoft Office suites i.e., MS Word, Excel, PowerPoint
 Upon completion, ensure that you have completed your coversheet details, i.e. your name, student ID and signature. If these
details are not present, the assessment would need to be resubmitted again.
 The document is then required to be converted to PDF and uploaded to the student learning management system for
assessment.
 Refer the notes on eLearning to answer the tasks or any additional material will be provided by Trainer.
Instructions for Students
Please read the following instructions carefully
 This assessment is to be completed according to the instructions given by your assessor.
 Students are allowed to take this assessment home.
 Feedback on each task will be provided to enable you to determine how your work could be improved. You will be provided
with feedback on your work within 2 weeks of the assessment due date.
 Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge. You will
be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit of competency.
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 If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.
 Please refer to the College re-assessment and re-enrolment policy for more information.
Procedures and Specifications of the Assessment
Task 1
To complete the unit requirements safely and effectively, the individual must:
 Define international marketing
 Identify international trade patterns
 Explain international trade policies and agreements
 Identify legislative requirements
Task 2
Using an Australian company, identify two markets which would most likely be a market that they could expand their e-commerce
business to. Using the Australian Trade and Investment Commission (AUSTRADE), learners are to conduct an initial assessment of
a market analyses to support a proposed international market to be selected (bullet points) that address on the following elements:
 Estimate the impact of patterns, policies and agreements on the business opportunities
 Identify the political, legal, economic, cultural factors for each country identified
 Estimate the impact of these factors on the business (as much as possible given limited access to the Australian
company’s information).
 Estimate the ease of entering and trading in each market.
 Analyse the political and financial stability and the risk of corruption of each country identified.
 Analyse the main legal and regulatory requirements and trade barriers for each country identified.
 Rate the acceptability of the risks, regulatory requirements and trade barriers.
 Consider the impact of risk factors in light of international business cycles and economic conditions
 Summarize current market trends including key industry areas, significant trade partnerships, and consumer
characteristics (such as preferences, segmentation, purchasing patterns, etc.)
 Identify any new or emerging opportunities to enter, shape or influence the market.
 Estimate the contribution these opportunities could present to the business (as much as possible given limited access to
the Australian company’s financial information).
 Discuss the fit of these opportunities with direction and goals of the business
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Task 1
1. Before considering international marketing, an organization must ensure that there is business viability to
pursue a marketing opportunity in order to achieve its return on investment (ROI). Provide a brief explanation on
the following:
i. Monetary cost
It is referred to the amount of liquid funds that a product or service costs a consumer to buy. This
cost includes the prices needed to purchase the product or service, the time involved in
shopping and the risk taken in spending money to receive anticipated benefit.
ii. Time cost The relationship between the time required to complete a project and its cost. In some cases,
the types of cots are directly proportional whereas in others there is direct trade-off.
iii. Risk factors
The risk factors are referred to those elements that investment’s actual return will be different
than expected by the parties. It is referred to the potential risk of losing the original
investment.
iv. Competition in
internal market
The competition in internal market is referred to the intensity of the competition in the domestic
trading market.
v. Current market
share
It is referred to the percentage of an industry or market’s total sales which are earned or
generated by a specific company over a specified period of time.
vi. Estimated impact of
marketing
opportunity
The impact of marketing opportunities in the current state to identify whether there is room to
attract more customers, introduce or sell new products or achieve company growth.
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2. When determining an organization’s strategic position, the most common strategy tool is the SWOT analysis –
Strengths, Weaknesses, Opportunities and Threats. Provide a brief discussion on how the use of this analysis tool
would enable the organization to aid its business expansion decision.
i. Strengths
Strengths are referred to the advantages which a company has over its competitors; it assists in
identifying whether the processes, products or services of the company are better than
others. These are required to unique selling point or features which only the company has
and it is also referred to the perception of the customers towards the company and its
offerings. Coles can use its strengths such as positive brand image, huge financial
resource, effective HRM policies and leadership capabilities to expand its operations.
ii. Weaknesses
These are referred to areas which the company can improve or the actions which it should avoid
taking which might lead to negatively affecting its profitability. The factors that reduce the
sales of the company and people who reduce the profitability of the company are its
weaknesses. Intense competition, lack of understands of customers’ demand and difficulty in
compliance with legal regulations are some weaknesses of Coles.
iii. Opportunities
The good business opportunities which have the potential to increase the profitability of the
company and any new interesting trends which companies can use to increase its sales.
Changes in governmental policies, technology, social matters and local events provide
business opportunities to the companies. Coles can expand its operations in international
markets and increase its customer base which will create business opportunities.
iv. Threats
The threats are the obstacles faced by the company or the actions taken by the competitors
which reduce its profitability. It includes bad debt or cash flow problems and the change in
technology which threatens the stability of the organisation. The change in legal
requirement, customer preferences and competition creates threats for the company.
3. Changes in your business environment can create great opportunities for your organization – and cause
significant threats. Discuss how the use of PEST analysis is able to identify ‘Big Picture’ opportunities and
threats.
i. Politics
The changes in the political environment caused due to change in political parties or change in
power have substantial impact on the company and its operations. The political
environment in both the United States and China is negatively which will create obstacles
for the business expansion of Coles.
ii. Economic
The stability in the current economy of the country along with key exchange rates which affects
company’s operations. It also includes unemployment rate, interest rate and globalisation
factors. The exchange rates of Australia Dollars in American dollar are low whereas it is
high in China.
iii. Social
The socio-cultural factors which affect the operations and profitability of a company include
change in customers perception, population growth, generational shifts, employment
patterns, and others. Perception of customers towards foreign products in both China and
the US is positive.
iv. Technological
The reliance of the company on technological advancements and how they are used to positive
influence the operations of the company. The use of technology by competitors and radical
changes in the current technological factors leads to creating challenges for the company
and its profitability. Rapid changes in technologies in the US and China will create
challenges for Coles.
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4. Without setting clear performance goals, employees may feel aimless about prioritizing and completing their
work and disengaged in their jobs, and teams can become mired in confusion, misunderstandings, and conflict.
Provide a brief discussion on the use of the SMART model as a goal-setting tool.
i. Specific
The goals should be specific which means that they should assist parties in identifying exactly
what to accomplish and why it is important for the business. Coles should set goals which
should be specific about the increase in customer base and sales of the company.
ii. Measurable
The plan to achieve the goals should be measurable and the company can use both qualitative
and quantitative methods to measure their performance. Coles should measure its goals by
past performance.
iii. Achievable
The goals must not be outside the grasp of the parties and they must be achievable and not
outside the scope of the company or its employees. Coles should not go out of its way to
set goals which are unachievable.
iv. Relevant
The establishment of the goal should be relevant to put the company’s time and effort. The
objective of these goals should be to increase revenues and market share of the company.
Coles should focus on expanding customer base and profitability while setting its goals.
v. Timed
The achievement of these times should be within a particular deadline to create a sense of
purpose and urgency on any project. Coles should specify periods for achievement of
different goals based on which achievability.
5. The nature and extent of goals for international market should take into consideration of several factors. Briefly
discuss on the following:
i. The differing needs
of consumers
Customers living in foreign markets have different buying habits, prioritised, and preferences
based on which the company should change its offers to meet the needs of customers.
ii. Existing
competition
The existing competition is referred to the competition intensity among already established
players in the international market which makes it difficult for the companies to establish
their operations in foreign markets.
iii. Trade barriers/
protectionist
arrangements
These are referred to legal policies which are implemented by the government to protect
domestic industries against foreign competition by introducing import quotas, tariffs,
subsidies and other restrictions on imports of foreign competitors
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iv. Free trade
arrangements
The agreements are referred to two or more nations which agree on certain terms of trade
between them in order to build trading ties by determining tariffs and duties which are
imposed on imports and exports.
v. State of the
economy
The state of the economy is referred to the stability or fluctuations in the economic condition of a
country which affect the operations of companies in the country.
vi. Risk factors
Factors that create obstacles for companies while they expand and manage their operations in
the international market.
6. KPIs are quantifiable measurements from which the organization can assess performance against and they are
aligned with the company's overall goals and, highlight the areas that are vital to success. When creating
strategic objectives and key performance indicators, consider the following:
i. Product
(What type of product
are you marketing?
How does it differ to
other products on the
market? How is it
similar to other products
on the market?, How
many can realistically
look to sell?)
Coles products are offered by the company at affordable prices while maintaining a high quality
which is a the USP of the company. It should advertise its products at high quality at
affordable prices.
ii. Service
(What type of service
are you marketing?
How does it differ to
other services on the
market?, How is it
similar to other services
on the market?)
The corporation should advertisement that its services are customer base which is separate
from other competitors who rely on profit based approach while dealing with customers.
iii. Country/
international
grouping
(Cultural groupings,
Geographical
groupings, Online
virtual communities
Political groupings,
Trade groupings.)
In China, the company should understand local cultures and change their offerings as the
demand of local customers. On the other hand, the company offers similar products in the
US as most of the cultural aspects are similar in both countries.
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7. A risk management strategy is required to manage contingencies and ensure marketing objectives are met in
accordance with overall organisational requirements. Discuss briefly the various risk factors that may impede
the organization’s international marketing performance below:
a. Internal risks that are controllable:
i. Technology
advancements
Most Chinese retailing stores rely on technological advancement while offering services to
customers such as automated orders and one day shipping which create challenges for Coles.
Similarly, the use of technology by Amazon and Wal-Mart will create challenges for Coles in the
US.
iii. Product
design
problems
The products of Coles are not too different from other offerings from its competitors in both
nations. Due to lack of design elements, the products offered by Coles become less appealing
for customers.
v. IP and patent
rights
The company has to protect its IP and patent rights by filing applications in the foreign counties
to ensure that their rights are not breached while they expand their operations.
vii. Contractual
difficulties
Although most contractual terms remain similar in commercial contracts; however, the company
has to comply with change in contractual terms which creates legal consequences in case the
contract is breached.
b. External risks that are uncontrollable
i. Political
unrest
New political parties introduced by the Chinese government and Trump administration will create
obstacles for the company while it expands its operations in the market.
iii. Bribery Both Chinese and the US governments are strict against bribery but still it is a major problem in
the commercial market which can create challenges for Coles as well.
v. Currency
fluctuations
The currency fluctuation is favourable for Coles in China as the Australian dollar is strong
against Yuan; however, this is not the case with the US which will reduce the revenue generated
by the company.
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vi. Inflation The inflation rate in China is 2.65 percent which is higher than the 1.9 percent rate in the US
based on which the US is a favourable market for Coles.
8. Monitoring risks is important, so that they are kept under control and that any new ones that present themselves are
dealt with as early as possible. Explain how organizations can take steps to control or prevent risks on the
following:
i. The importance of
risk management and
maintenance
The risk management program enables the company to identify different risks which have the
potential to negatively affect the performance of the company. It enables the company to
formulate policies to address these risks are sustain its future growth.
ii. Steps to manage risk
treatment and control
 Identification of risk
 Analysis of the risk
 Evaluation the rank of the risk
 Treat the risk
 Monitor and review the risk
iii. What is in the
updated ISO
31000:2018?
ISO 31000:2018 provides guidelines that assist corporations in managing risks which they face
in different factors. The corporations can customise these guidelines and implement in different
places. The updated version provides a clear, shorter and more concise guide that assist the
company in complying with risk management principles.
9. Outline relevant Australian and international standards, models policies and guidelines, including those covering:
i. Approval and
assessment of national
environmental and
cultural concerns
(importing, fuel quality,
hazardous waste, heritage,
the sea)
Businesses have to get licences and permits for using products or services from the Department
of Environment administers under the Environment Protection and Biodiversity Conservation
(EPBC) Act.
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ii. Human rights
(civil and political rights,
persons with disabilities,
rights of the child, protection
of the rights of all migrant
workers)
The Australian Human Rights Commission Act 1986 provides key policies to protect human
rights in the country which companies have to comply with as well.
iii. Labour relations
(pay rates, minimum age of
work, dismissal, general
treatment of employees,
EEO)
The Australian industrial Relations Commission (AIRC) is responsible for settling disputes
relating to labours and enforce policies to ensure that their rights are protected.
iv. Packaging
(label requirements,
enclosed documents,
sustainable materials, size
and weight of packages,
country of origin
manufacturing/ ingredients)
The Competition and Consumer Act 2010 (Cth) provides key provisions regarding packaging
and labelling of products in the country based on which companies cannot use any material for
packaging which are dangerous or cause harm to the customers.
v. Electronic commerce
(privacy, payment,
information, jurisdiction,
redress)
The Australia Consumer Law (ACL) protects the customers privacy and payment methods in
electronic commerce industry to ensure that their rights are not violated by the online
corporations.
vi. Australian Competition
and Consumer
Commission in terms of
Australian Consumer
Law
(2011)
Based on the ACL policies, the corporations cannot enter into agreements to finish competition
in the industry or engage in any practices which adversely affect the interest of the customers.
The consumers have the rights under the Competition and Consumer Act 2010 (Cth).
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vii. Foreign investment
limits
The Corporations Act 2001 and the Foreign Acquisitions and Takeovers Act 1975 focused on
setting foreign investment limits on corporations based on which foreign investors cannot hold
ownership in the Australia company over 20 percent.
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viii. Privacy laws The Privacy Act 1988 is the key legislation which provides policies to protect the personal
information of customers form companies.
10. Explain the aims of the Organisation for Economic Co-operation and Development (OECD).
The OECD is a unique forum in which 34 democratic market economies are joined along with 70 non-member economies for the
aim of promoting economic growth, prosperity and sustainable development. Its aim is to identify good practices and coordinate
domestic and international policies.
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Task 2
1. Choose an Australian company of your choice and assume you are heading the marketing department which you
are tasked to provide a 10-minute presentation to the CEO (your trainer would undertake this role) on which country
would be best suited for its business expansion plans to another country.
i. Research international opportunities and determine a marketing approach for the Australian company which
focuses either on:
 Market is emerging or developed
 The needs of the consumers
 The products of the competitors
ii. Determine global or customized marketing approach to promote company’s products or services
iii. Manage international marketing performance in terms of resource allocations, stakeholder performance,
communications and facilitation of marketing efforts.
Demonstration/ observation checklist
Candidate’s name
Assessor’s name Dr Eugene Lim/ Andrey Loburets
Work activity Presentation
Date
Create a 10-minute PowerPoint (paste PPT slides in the empty cells below as seen in the sample below) presentation for the
company case to propose to senior management on its international marketing plan proposal. Please ensure that the
slide pasted in each cell provided is adjusted and positioned appropriately to fit. Any slides that do not conform to
appropriate formatting would not be accepted.
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a. Cover page
(choose an international
company, topic name and
presenter name)
b. Company profile
(please ensure that you keep the
information briefly)
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c. Business goals and
direction
(based on the chosen
organization)
d. Products/ service focus for
business expansion
(illustrate what are the products/
services briefly)
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e. Target customers
(consumer preference)
f. Evaluate the various
marketing approach to meet
international marketing
objectives
(global strategy, adaptation
strategy or customized strategy)
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g. Select the best marketing
option and provide a
justification for it
(based on business culture of that
host country; options include;
export operations, online
business, multi-national
organization, joint venture,
licensing, strategic alliances,
overseas branch )
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h. Proposed new international
marketing objectives to suit
in terms of; culture,
customs, levels of
knowledge, experience and
the needs of personnel.
(provide an explanation on how
each of the factors are able to
contribute to the organization’ s
marketing objectives)
i. Communications and
stakeholder plan
(how staff are informed of their
roles, responsibilities and
accountabilities of staff and
contractors)
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j. Discuss how cross-cultural
communication and
negotiation styles relevant
to the country where the
international marketing
activities take place
(explain the country’s
communication and negotiation
styles that requires consideration)
k. Managing the marketing
effort through market
research
(relate a brief discussion on the
use of market research would
support the marketing effort))
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l. Insert an ‘Any questions?’
slide
m. Insert a ‘Thank you’ slide
 Question 2 is located the page after the Presentation Observation/ Demonstration Marking Rubric.
Criterion
Presentation Observation/ Demonstration Marking Rubric (for trainer use)
4 3 2 1 Mark
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Visual Appeal
There are no errors in spelling,
grammar and punctuation.
Information is clear and concise
on each slide.
Visually appealing/engaging.
There are some errors in spelling,
grammar and punctuation. Too
much information on two or more
slides.
Significant visual appeal.
There are many errors in spelling,
grammar and punctuation. Too
much information was contained
on many slides.
Minimal effort made to make
slides appealing or too much
going on.
There are many errors in spelling,
grammar and punctuation. The
slides were difficult to read and
too much information had been
copied onto them.
No visual appeal.
Comprehension
Extensive knowledge of topic.
Members showed complete
understanding of assignment.
Accurately answered all
questions posed.
Most showed a good
understanding of topic.
All members able to answer most
of audience questions.
Few members showed good
understanding of some parts of
topic.
Only some members accurately
answered questions.
Presenters didn’t understand
topic.
Majority of questions answered
by only one member or majority
of information incorrect.
Presentation
Skills
Regular/constant eye contact,
The audience was engaged, and
presenters held the audience’s
attention.
Appropriate speaking volume &
body language.
Most members spoke to majority
of audience; steady eye contact.
The audience was engaged by
the presentation.
Majority of presenters spoke at a
suitable volume.
Some fidgeting by member(s).
Members focused on only part of
audience.
Sporadic eye contact by more
than one presenter.
The audience was distracted.
Speakers could be heard by only
half of the audience. Body
language was distracting.
Minimal eye contact by more than
one member focusing on small
part of audience. The audience
was not engaged.
Majority of presenters spoke too
quickly or quietly making it difficult
to understand.
Inappropriate/disinterested body
language.
Content
The presentation was a concise
summary of the topic with all
questions answered.
Comprehensive and complete
coverage of information.
The presentation was a good
summary of the topic.
Most important information
covered; little irrelevant info.
The presentation was informative
but several elements went
unanswered.
Much of the information
irrelevant; coverage of some of
major points.
The presentation was a brief look
at the topic but many questions
were left unanswered.
Majority of information irrelevant
and significant points left out.
Total
Comments
Assessor’s name Dr Eugene Lim/ Andrew Loburets
Assessor’s signature
Date
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2. Provide a brief discussion (short answers) on the importance of evaluating and improving marketing
performance. Relate to the following monitoring processes:
i. Comparison
against
competitors
The corporation should compare with competitors to identify their key strengths and
weaknesses which allow them to formulate relevant policies.
ii. Regular
performance
analysis of
marketing
strategy
Regular performance analysis of the marketing strategy assists corporations in identifying its
effectiveness and make appropriate changes to ensure that it reaches the target audience.
iii. Meetings to
discuss
product,
distribution,
pricing and
marketing
communication
These meetings assist the managers in discussing products, distribution, pricing and
marketing communication policies which evaluate their challenges and new policies can be
introduced to improve their operations.
3. It is essential for an organization to monitor overall marketing progress against performance targets to
ensure quality, cost and time requirements are met. Provide an explanation on the following:
i. Consumption The consumption of the information distributed by the company through the advertisement
campaign.
ii. Sharing Sharing of the advertisement by the customers with each other.
iii. Lead generation Generating of potential leads which sales team can turn in customers.
Iv. Sales Impact of the advertisement on the sales of the company.
v. Returns on
investment
The return which company received after reducing the advertisement costs from the total
revenue generated by the company through the marketing campaign.
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4. After completing a marketing campaign, the marketer would need to analyze the outcomes of it to
determine whether it was successful or not. Discuss and highlight the following points on how to make the
process more effective and efficient.
i. Customer
feedback
Customer feedback assists in identifying what elements of the campaign were effective.
ii. Time invested in
campaign
The overall time enables the company to identify its return on investment.
iii. Allocation of
resources
The corporation can allocate resources in an appropriate manner to effectively use its
campaign in the future
5. The creation of marketing objectives is not a finite process and should be a cyclical one of improvement.
Explain the following marketing metric what are the ways of improving marketing performance
i. Consumption The advertisement campaign should continuously increase the consumption by customers.
ii. Sharing The number of sharing of customers should be increased with the campaign.
iii. Lead generation The lead generated through the advertisement should be increased.
iv. Sales Growth in the sales is the key objective of the effective marketing campaign.
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6. Every organization has its own performance issues to contend with and every employee in that
organization requires different skills and information to fill the gaps. However, the marketing department
must diagnose the cause before enacting meaningful change. Discuss briefly how organizations can
improve its marketing performance.
In order to improve the marketing performance, the company should spread the wealth in different platforms. The strategies
should be align with the corporate objectives. The marketing performance of competitors should be analysed and the
corporation should focus on providing value to its customers.
7. Market phenomena come in a variety of forms and will shift as new technology and trends emerge. Relate
to a market situation affecting an organization’s marketing performance.
The change in market situation such as customer perspective or change in demand negatively reflect upon the
organization’s marketing performance which is also affected by shift in new technology and emerging trends.
8. The marketing department will need to document its review of marketing performance against key
performance indicators (KPIs) in accordance with the organization’s requirements. This will ensure that
documentation is standardized and easy to access and interpret for future use. Explain the following
guidelines that are applicable to the completion of documentation:
i. Concise The KPIs should be brief and focused on key elements.
ii. Objective The KPIs should be aligned with the organization’s requirements to achieve the overall goals.
iii. By exception Factors which did not have an impact on the performance of the company should be
excluded to improve efficiency.
iv. Appropriate
language
The language should be understand by the local audience
v. Relevant
information
The advertisement should stay on the point and it should only provide relevant information to
the target audience
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Assessment Submission Checklist to be completed by the Trainer/Assessor
Unit name: BSBMKG606 Manage International Marketing Programs
Assessment: Task 1
Did the student complete and provide evidence for the following (please  ): Yes No
1. Provide a discussion on the short questions?
2. Submit within agreed timeframe?
Did the student complete and provide evidence for the following (please  ): Yes No
1.1 Select viable international marketing opportunities and develop objectives consistent with the
organisation’s capabilities and resources
1.2 Identify measurable international marketing objectives consistent with organisation’s strategic
direction, and identify nature and extent of goals for international market
1.3 Formulate strategic objectives and related key performance indicators by product, service, country
or international grouping, and overall
1.4 Develop a risk management strategy to manage contingencies, and ensure marketing objectives
are met in accordance with overall organisational requirements
Feedback and result outcome for Task 1 (please
 )
Satisfactory
Not Yet Satisfactory
Re-assessment
required
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Unit name: BSBMKG606 Manage International Marketing Programs
Assessment: Task 2
Did the student complete and provide evidence for the following (please  ): Yes No
1. Provide a presentation for a case study on its international marketing programs?
2. Provide a discussion on the short questions?
3. Submit within agreed timeframe?
Has the learner proven they can (please  ): Yes No Assessor’s Notes (if any)
2.1 Research international marketing opportunities and
determine global or customised approaches for promotion of
products or services
2.2 Evaluate options for choice of marketing approaches
2.3 Select a marketing approach to meet marketing objectives,
international market conditions and consumer preferences
3.1 Evaluate business culture and consumer preferences, and
identify compatible marketing structures
3.2 Identify options for operational marketing structure and rank
them for strengths and weaknesses in servicing international
markets
3.3 Choose operational structure that best fits international
market and product or service
4.1 Communicate international marketing objectives across the
organisation to suit culture, customs, levels of knowledge,
experience and needs of personnel
4.2 Identify and agree roles, responsibilities and accountabilities
of staff and contractors involved in all elements of marketing
effort
4.3 Develop communication strategy to ensure personnel
responsible for each element of marketing mix work together
to meet organisation’s marketing objectives
4.4 Manage marketing effort to ensure it is directed towards
areas
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Did the student complete and provide evidence for the following (please  ): Yes No
5.1 Monitor product, pricing and distribution policies in relation to market changes, objectives of marketing plan
and organisational requirements
5.2 Monitor overall marketing progress against performance targets to ensure activity, quality, cost, and time
requirements are met
5.3 Analyse, review and revise marketing outcomes and objectives
5.4 Analyse successes and performance gaps as to cause and effect, and use to improve international
marketing performance
5.5 Analyse changes in market phenomena, and identify and document their potential impact on international
marketing objectives
5.6 Document review of marketing performance against key performance indicators in accordance with
organisational requirements
5.1 Monitor product, pricing and distribution policies in relation to market changes, objectives of marketing plan
and organisational requirements
Feedback and result outcome for Task 2 (please
 )
Satisfactory
Not Yet Satisfactory
Re-assessment
required
Assessment Summary Result (please
 )
Task 1 Short questions S NYS DNS
Task 2
Observation/ demonstration on
presentation and short
questions
S NYS DNS
Final Assessment Result for this unit C NYC
Feedback is given to the student on each Assessment task YES NO
Feedback is given to the student on final outcome of the unit YES NO
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The result of my performance in this unit has been discussed and explained to me (please place signature below)
Student Signature Date
Trainer/ Assessor’s declaration: I hereby certify that the above student has been assessed by myself and all assessments are carried
out as required by the Principles of Assessments (Clause 1.8 of the Standards for RTO 2015).
Trainer/ Assessor’s Initials Date
Appeal Process (only for mitigating circumstances)
I would like to appeal the outcome of this assessment as per the appeals procedure in the Student Handbook
Student Signature Date
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