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Why Mona's Art Gallery Should Use Social Media for Marketing

   

Added on  2023-06-10

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Running head: WHY THE MONA’S ART GALLERY SHOULD USE THE SOCIAL MEDIA 1
Why the Mona’s Art Gallery should use the social media
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Why Mona's Art Gallery Should Use Social Media for Marketing_1

WHY THE MONA’S ART GALLERY SHOULD USE THE SOCIAL MEDIA 2
How the Social media like Twitter and Facebook can be used in Marketing by Mona's Gallery
Introduction
Many individuals are more on social media especially when they want to see the new
brand on the market. Research conducted recently has proven that about 47% of the individuals
who are on the social media and follow specific brands have a high chance of visiting the
Business organization's website. Therefore, it would be very wise if the Mona's Gallery
embraced the culture of using the social media to promote their products. This piece will enable
them to understand how they can use the twitter and the Instagram to develop their products
(Cha, Haddai, Benevenuto, & Gummadi, 2010).
How marketing on the social media like twitter and Instagram works
The first thing which the Mona’s Gallery start with is creating the social media account.
This could be twitter and the Instagram account. Then develop their brand awareness and
matching their interest behaviors and the demographics which will assist in increasing the
followers. Secondly, the company should get to know its audience and the kind of information
they expect by building a content that they can share, comment or like. The next thing the
company should do is doing competitive analysis to understand their competitors and spotting
any available opportunity. For instance, if one of their competitors is dormant on Instagram but
has put less efforts on the twitter. The company can decide on what they need to do and also
need to establish their strategy on each social network. After deciding on what to do, the
company can now can now create a social media profile or improve the existing one to align with
their market strategic plans. The following are examples of some of the best social media which
Mona’s Gallery can engage with (Cha, Haddai, Benevenuto, & Gummadi, 2010).
Why Mona's Art Gallery Should Use Social Media for Marketing_2

WHY THE MONA’S ART GALLERY SHOULD USE THE SOCIAL MEDIA 3
Twitter
Firstly, there is the need for the company to know why they should use the twitter. One,
the Twitter platform has established a part in which one can engage the conversation with the
potential consumers. These consumers expect to have the dialogue with the company offering the
commodities of their interest depending on the twitter account that has been created. In the case
of the Mona's Art gallery, their twitter feed should be more of products promotion and the
broadcasting platform (Lowe & Laffey, 2011).
The other reason why Mona's gallery should use the twitter is that it will provide a place
for them to connect with other media. Within the social media era, Twitter can be ranked number
one in the categories of the microblogging techniques. Twitter connects with other media
features like the YouTube, Facebook Google+ and the LinkedIn. That means when on twitter
you can be able to share your ideas with a vast number of potential clients (Twitter, 2011).
Lastly, Mona's gallery should use the twitter because of the flexibility of its dashboard.
Their dashboard offers an individual or a company with data and stats on their profile, activities
and the followers. The twitter has organized everything into charts, and the graphs make it easy
for the company or an individual to the analysis. Nowadays the twitter has released its Twitter
dashboard hence no need to involve the previous companies that were offering the Twitter
dashboard (Fischer & Reuber, 2011). Therefore, this is one of the essential tools to help the
Mona's Gallery in tracking their Twitter activities. The dashboard tool is more important in case
of the multiple profiles on Twitter, or the company needs to monitor the other media accounts.
The tool also enables the incoming and the tweets to remain in an organized manner hence the
Why Mona's Art Gallery Should Use Social Media for Marketing_3

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