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The Digital Marketing Strategy of Jojoba Company - Report

   

Added on  2020-03-23

13 Pages1973 Words38 Views
Running head: DIGITAL MARKETING STRATEGYDIGITAL MARKETING STRATEGY FOR JOJOBA COMPANYName of the Student:Name of the University:Author’s Note

1DIGITAL MARKETING STRATEGYEXECUTIVE SUMMARYThe report explains the digital marketing strategy of Jojoba Company in Australia. The targetcustomers of the company is studied and it is discussed how the company addresses the needs ofthe customers. The strategy for Facebook and Instagram implementation is discussed. FinallyTwitter is chosen as the third platform for brand promotion.

2DIGITAL MARKETING STRATEGYContentsINTRODUCTION...........................................................................................................................2DISCUSSION..................................................................................................................................2THE REASON BEHIND WHY JOJOBA COMPANY IS UNSUCCESSFUL IN DIGITALMARKETING STRATEGY........................................................................................................2THE TARGET CUSTOMER OF THE BRAND........................................................................3IMPLEMENTATION OF FACEBOOK.....................................................................................4IMPLEMENTATION OF INSTAGRAM...................................................................................5USE OF TWITTER TO PROMOTE THE BRAND...................................................................6CONCLUSION................................................................................................................................6REFERENCE LISTS.......................................................................................................................8

3DIGITAL MARKETING STRATEGYINTRODUCTIONIan Turner and Vicki Engsall founded Jojoba Company in Australia in the year 2008. Thecompany has a wide range of products which include anti aging products, body lotion, breadfacial cleansers and moisturizers. The company has a website which provides information aboutthe brand, has testimonials from customers and the website is easy to navigate, however JojobaCompany has not adopted modern digital technology to promote its band on digital platforms.The Jojoba Company should make use of Twitter platform, Youtube and Facebook to promoteits products to global customers. Designing mobile app for easy payment and using data miningtools to monitor shopping behavior of customers can help the company in brand promotion indigital platform. The brand needs more exposure on digital platforms to gain customer loyaltyand credibility. Use of digital strategy is also effective in customer retention and making repeatpurchase from customers (Labrecque et al 2013)DISCUSSIONTHE REASON BEHIND WHY JOJOBA COMPANY IS UNSUCCESSFUL IN DIGITALMARKETING STRATEGYJojoba Company has not made enough attempts to make its brand interactive in thedigital platform. The company website, social media platforms like Facebook, Twitter, Instagram, Pinterest, Youtube and digital marketing tools like email marketing and data mining are notmanaged in an integrated manner by the company. There should be a separate digital marketingteam to handle the digital platforms. In today’s digital usage of smart-phones and mobile apps bycustomers are more popular than the usage of Personal computers. Customers use the mobile

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