Monzo Bank Ltd. Strategy and Macro-Environmental Analysis

Individual presentation

Table of content
 Introduction
 Discussion of the company’s strategy of Monzo Ltd.
 Evaluation of macro-environmental aspects in the region that Mozo bank operates in
 Evaluation of the competitive dynamics in the industry -both global and local
 Strategic recommendations to enter a geographical market for the firm
Conclusion
 References

Introduction
The vision of the company refers to what the company wants to accomplish for the success
of the organization and Mission is a statement of how the company will achieve the vision.
Strategies refer to the series of methods to accomplish the vision by using the mission of
the company. It is imperative for all the business organizations to analyze their external
environment to measure the impact of macro-environmental factors on the performance of
business and to take corrective measures to improve it.

Identification and discussion of a chosen
company’ strategy
Identification and relevance of vision, mission and values
 Vision – To expand the banking and financial services in the cities of US. To be the
best community bank in every community , ensuring safety of the finances of
customers and to provide accurate and prompt services through online transactions.
 Mission – Monzo’s mission is to make money work for everyone. It includes
supporting the customers’ needs and making its online banking app as accessible as
possible to the maximum customers. Its mission is to offer maximum help to support
the customers in controlling their finances.
 Values – The bank holds high standards of ethical behavior by supporting its employees
and by creating a positive and hassle-free working environment for them.

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Evaluation of the strategic positioning in terms of generic
strategies
Strategic Positioning – The current strategy of Monzo is focused
on attracting new quality users who use prepaid cards. Its main
generic strategy is to is to put emphasis on word of mouth
advertising and having a loyal customer base. Its key strategic
positioning includes community meet ups and hackathons to be
stable in the banking industry by strong positioning of the firm.
The focus of this company is on cost controls to support the
customers effectively.

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Evaluation of the key stakeholders
The key stakeholders of Monzo bank include Shareholders, investors, employees,
regulators, government, and customers or clients etc. The major and most powerful
stakeholders are its shareholders (with more power and more interests) who consist of
Thomas Blomfield , Paul rippon etc. who collectively hold more than 17 million shares of
the company. Its other investors include Vanderbilt university and Octrahedron capital.