Strategic marketing

Running head: Strategic marketing
Strategic marketing

Strategic marketing
Executive summary
Marketing is significant and remarkable for each and every country to fulfill the long term
requirements and needs of the business and customers as well. The marketing strategies of
Primark would be highlighted and evaluated for determining the marketing condition of the firm.
Primark is the leading and biggest retail corporation in the current market of UK. Pestle analysis,
market entry modes and marketing strategies also have been elaborated in the task. The report
also outlines that how the firm is overcoming the competitors in Romania.
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Strategic marketing
Table of Contents
Executive summary.....................................................................................................................................2
Introduction.................................................................................................................................................4
Macro environmental analysis.....................................................................................................................4
Main market entry modes............................................................................................................................9
Market segmentation.................................................................................................................................11
Porter generic strategy...............................................................................................................................12
Conclusion.................................................................................................................................................13
References.................................................................................................................................................14
Appendices................................................................................................................................................17
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Strategic marketing
Introduction
The primary motive of this task is to outline and explain the significant of marketing strategies
that help in expanding and flourishing the business activities widely. Here is the discussion about
Primark business operation and further, the report outlines that how the company enters in
Romania to attain the long term mission and vision. The company offers various types of
footwear, accessories and clothing to the customers across the globe. Girl’s accessories product
has been taken in the task. No company can expand and explore the business globally without
analyzing and identifying the external environment of the country. The paper discusses that how
Primark evaluates and identifies the macro environment of Romania. Apart from this, various
entry modes also are used by the firm to enter in Romanian market. At the end, porter generic
strategy has been discussed in the task briefly to capture entire key target audience in the
competitive market. More detail of the task has been discussed below.
Primark is an Irish accessories and clothing retailer. Its headquarter is situated in Dublin and it is
a subsidiary of AB foods. The company offers a wide range of products, stocking from kids and
baby, home ware, mens, beauty products, frills and confectionery. The company opened its store
in Dublin in 1969 under the name Penneys. It has around 350 stores in 11 countries across
America and Europe (Primark, 2018). The company carries concessions in Manchester,
Birmingham and Selfridges. The main mission of the company is to provide good and unique
quality of products to the customers at suitable prices with sustainability in the workplace. Girl
accessories are significant products that help in increasing and enhancing the sales volume of the
firm. This product helps in attracting maximum number of girls in the Romanian market. By
expanding and exploring the business in Romania, Primark wants to generate maximum profits
and make a dynamic goodwill in the global market.
Macro environmental analysis
Macro environmental may affect each and every business globally. If the company wants to
reduce the negative factors then the firm must need to understand and evaluate the macro
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