International Expansion Strategy of Morrisons: An Analysis of Organizational Structures, Functional Areas, and Digital Technology Impact
VerifiedAI Summary
This presentation analyzes the organizational structures, functional areas, and digital technology impact on the international expansion strategy of Morrisons, a UK-based supermarket chain. It discusses the suitability of the company's structures and functions for international expansion, the different functional areas, and organization structures. It also examines the factors that have affected the company's international expansion and the impact of digital technologies on its strategy. The presentation includes relevant references and an appendix.