Motiv Ring: A Revolutionary Fitness Tracker

Motiv Ring is a smart wearable device that tracks fitness levels, heart rate, and sleep. Our presentation includes a situation analysis of the company, SWOT analysis, market segmentation, pricing and promotional strategies, and a PEST analysis. The target audience is health-conscious individuals aged 16-32 years. The product is priced at $150-$200 and can be promoted through television, sports magazines, newspapers, and social media.

Digital
communication
Name of the student:
Name of the university:
Unit code:

Introductio
n:
Motiv ring is an electronic wearable device that is paired with
the mobile phone to track fitness level of an individual. The
rings are the size of a typical traditional ring and it gives
information about the calorie level, heart rate, and sleep tracker
and also help to record how many kilometres an individual have
walked in a particular day. The Motiv ring is widely used by the
professional athletes and the trainers to record the fitness level
of the individual.

Situation Analysis of the Company.
The company has a customer base mainly of
the younger generation who are aware about
their health and wellness.
 The unique product has given them an edge
over other tech companies.
With increasing awareness about health and
wellness the company has a bright potential
business future.

SWOT analysis:
Strengths:
Change in lifestyle: Customers are
becoming health conscious and they
are highly focusing on their fitness
level. Motiv ring helps them to track
their fitness all the time.
Application in sports: The
competiveness in the game of sports
has increased and the athletes and
the trainers are prioritizing the
fitness of the athletes more than
anything. Motiv ring helps in
continuously record the heartbeat,
track the calorie and the heart beat
of the athletes.
Affordable: The motive rings costs
way lesser than the smart fitness
watches. The fitness watch costs
above 500 dollars whereas the
Motiv ring costs 200 dollars.
Gives space for the normal watch:
Many customers do not like digital
watches and they want to have
their normal watches instead of
the smart watches. Motiv ring
helps them to get their wrist
watch back and also helps them to
track their sleep and fitness data.

Weaknesses:
Lack of display: Motiv ring does not
have any display like the smart
watch which gives the information.
Overpriced: Though the Motiv ring
is cheaper than the smart watches,
the product is overpriced.
Threats
Substitute products: Substitute
products fitness bands, smart
watch possess a major threat for
Motiv ring.
Rising competition: The rising level
of competition in the market is a
threat that Motiv ring have to deal
strategically.
Opportunities
Customer preference: The
customer’s are becoming
more health conscious and
they are spending a lot of
money to increase their
fitness level.
Collaboration: Motiv ring
can emphasize on
collaborating with other
products like smartphones.

Market Segmentation/
Potential customer:
 The main target should be the customer whose age is
between 16-32 years.
 However, more than half of the population have become
health conscious and focusing on living a healthy life.
Therefore, Motiv ring can also target different age groups as
well.

Pricing strategy: Promotional Strategy
The pricing of the product should
be kept in mind before launching
the product in a new market. The
organization needs to keep the
price of their product lower than
their rivalries and should focus on
gaining the customer base rather
than incoming profit. The price of
the product should be $150-$200.
 The promotional channels that
the organization can use are:
 Television
 Sport magazines
 Newspaper
 Social media
 Hoardings

PEST analysis
Political factors: Motiv ring have to research the government
policies, laws, the import and export rules and all other important
factors.
Economic factors: It consists of the factors such as the
economic condition of the country, the buying power of the
customer. Motiv ring will release its product in the country where
the buying power of the consumer is high.
Social factors: Culture of the particular community affects the
buying decision. Motiv ring have to operate their product in the
diverse culture and the marketing strategies will be highly
dependent on that.
Technological factors: Motiv ring have to be updated with the
latest trends and the softwares that is trending in the market.

Conclusion:
•Motiv Ring is a new and growing company in the industry.
•Product that they offered is a mart ring that helps in measuring
the heat rate, calorie level, sleep tracker and also helps in
measuring how many steps an individual walked in that particular
day.
• The price of the product should be $150-$200.
The organization can use the promotional channel like television,
sports magazine, newspaper, social media.

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Motiv. (2018). Fitness Tracker, Sleep Tracker & Heart Rate
Monitor | Motiv Ring. Retrieved from
https://mymotiv.com/
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