Principles of Marketing: Effectiveness of Marketing Mix

Principles of marketing

Table of Contents
Introduction .....................................................................................................................................3
Effectiveness of marketing Mix.......................................................................................................3
REFERENCES................................................................................................................................7
INTRODUCTION...........................................................................................................................8

Introduction
Marketing is one the most important factor to establish and develop business at an
extreme level. Marketing help organizations to achieve their goals and objectives and maintain
effectiveness of their products and services. Marketing help to develop presence of business in a
market and maintain smooth working for development of business. Apple have a global presence
due to their product and services and launches a new product Watch series 4 and another
company competes with their product is Fit bit 2 In this Report we will prepare marketing mix
for Apple and Fit bit to analyze effectiveness of their product in market.
Effectiveness of marketing Mix
Target market
Apple is one of leading mobile company in market with unique features and positive
image. This help them to attract large number of customers towards their business. Apple
introduce product with different features such as watch series which is majorly customers from
age group of 18 to 35. Companies have aim to attract business professionals because features of
their product help them to make work smooth(Shaw, 2016.). It provides facilities like cellular
connection for professional are not carrying phone can be able to establish the connection. They
can get text messages, calendar information by getting email information whichever is important
document they want to get as watch alerts through incoming message. Mainly fans and users of
apple are one of target audience for company. People who are conscious about health as best
features offered to customers like they can track their steps, falls, slips. Patients from heart
diseases device help them to analyze heart rate. Apple watch provide feature of emergency call
which is being considered as important development in sector of information technology.
Fit bit 2 target customers from age more than 30. Customers who are overweight and
wants to have reduction in weight is being targeted by fit bit to provide all information of their
body at time of working in order to motivate them. It works like a fitness band so that an
individual is able to analyze their workout activity. Due to their design and bigger display, this
works as fashionable wear and attract customers from young generation. Customers who love
adventure, tracking, hiking fit bit is the best option for them because device comes with GPS
tracking facilities which help trackers while traveling.