Motiv Ring: A Revolutionary Fitness Tracker

Digital
communication
Name of the student:
Name of the university:
Unit code:

Introductio
n:
Motiv ring is an electronic wearable device that is paired with
the mobile phone to track fitness level of an individual. The
rings are the size of a typical traditional ring and it gives
information about the calorie level, heart rate, and sleep tracker
and also help to record how many kilometres an individual have
walked in a particular day. The Motiv ring is widely used by the
professional athletes and the trainers to record the fitness level
of the individual.

Situation Analysis of the Company.
The company has a customer base mainly of
the younger generation who are aware about
their health and wellness.
 The unique product has given them an edge
over other tech companies.
With increasing awareness about health and
wellness the company has a bright potential
business future.

SWOT analysis:
Strengths:
 Change in lifestyle: Customers are
becoming health conscious and
they are highly focusing on their
fitness level. Motiv ring helps them
to track their fitness all the time.
 Application in sports: The
competiveness in the game of
sports has increased and the
athletes and the trainers are
prioritizing the fitness of the
athletes more than anything. Motiv
ring helps in continuously record
the heartbeat, track the calorie
and the heart beat of the athletes.
 Affordable: The motive rings
costs way lesser than the smart
fitness watches. The fitness
watch costs above 500 dollars
whereas the Motiv ring costs
200 dollars.
 Gives space for the normal
watch: Many customers do not
like digital watches and they
want to have their normal
watches instead of the smart
watches. Motiv ring helps them
to get their wrist watch back
and also helps them to track
their sleep and fitness data.