Marketing Strategy for Motiv Ring: Potential Market Segment, Objectives, and Mix

Running head: PROJECT MANAGEMENT
PROJECT MANAGEMENT
Name of the Student
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1PROJECT MANAGEMENT
Executive Summary
The following report is all about product and services in Motiv ring organization. The report
highlights the current environment of this organization. A proper discussion has been provided
on the potential market segment of the organization. The report highlights the target market and
its positioning. Various marketing goals and objective of the company has been highlighted in
the coming pages of the report. Financial objectives along with goals have been provided. An
idea has been provided regarding the marketing mix and its application. After that, a discussion
has been provided with respect to market strategy of proposed implementation.

2PROJECT MANAGEMENT
Table of Contents
Introduction..........................................................................................................................3
Discussion............................................................................................................................4
Problem Statement...........................................................................................................4
Potential Market Segment................................................................................................4
Target Market and Positioning........................................................................................5
Marketing objectives and goals.......................................................................................6
Financial objectives and goals.........................................................................................7
Marketing Mix.................................................................................................................9
Marketing Strategy and proposed implementation........................................................11
Budget allocation for promotion mix............................................................................12
Conclusion.........................................................................................................................13
References..........................................................................................................................15

3PROJECT MANAGEMENT
Introduction
In the year 2013, Motiv organization was founded which has its headquarters in San
Francisco, California. Michael Strasser is the Chief Executive officer of this organization. This
organization is a private and independent which tends to operate in various industry sector of
healthcare(Huang & Sarigöllü, 2014). Motiv ring can be used for fitness, sleep tracker and lastly
heart rate. The organization focuses designing and developing wearable rings which are based
on technology. It is considered to be a first organization which is needed for fitting an optical
heart rate sensor is the size of the ring. The ring has been built in such a way that it can easily
synchronize the mobile phone in the background. It generally has a minimum impact on the
mobile phone and battery of the ring. Ring has been designed in such a way that it can monitor
activities, heart rate,and human sleep (Datta, Ailawadi & van Heerde, 2017). The product has
been designed more especially for the finger of customer. The given product is unique in nature
as it is durable in nature and comes up with battery life of 3 days. The product can do range of
activities like proper tracking, editing and adding which is available in the mobile platforms like
iOS and Android.
In the coming pages of the report, an idea has been provided regarding potential market
segment of this organization that is Motiv. After that, a discussion has been provided on target
markets and its positioning. The marketing objectives and goals of the organization have been
provided in details. Apart from this, financial objectives and goals have been discussed in details.
An overview has been provided regarding the market mix which can be applied to this
organization. The market strategy of given implementation has been provided in details.