Motivation and Employee Retention in hotel : Report
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Added on 2020-01-21
Motivation and Employee Retention in hotel : Report
Added on 2020-01-21
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The Impact of Motivation on Employee Retention inBudget Hotels in the UK
ACKNOWLEDGEMENTFor my present study, I am thankful to all those people who supported me and providedme guidance to carry out this dissertation in effective and efficient manner. Especially I amobliged to my mentor who guided me at every step regarding carrying out each of the section inthe best possible manner. It was his experience and knowledge due to which I was in position tocomplete the dissertation in successful and reliable manner.
ABSTRACTIn current the report, researcher focuses on evaluating the impact of motivation ofemployee retention in budget hotels of UK. Looking at the current environment of hospitalitysector at times it is important for the hotels at large or small level to bring new skills so thatenthusiasm and new ideas can be promoted but parallel to this, hotels may face issues afterlosing the key employees. Customers of hotel industry are always looking for leisure time andeffective services but high retention rate at a budget may create problems for both customer andemployee to communicate effectively because he/she is relatively new to the organisation. Study of different authors also illustrated that, manager and employers are facing majorchallenges in motivating employees because of the diversity in nature. People from differentethnic backgrounds have different desires and expectations which indeed cause problems for themanagers to select the appropriate motivational approach so that they can influence individual tostick with hotel for longer period. In addition to it, for retaining employees, budget hotels mustoffer career advancement opportunities to the individual so that he/she can think of growth intheir career. At times due to lack of proper operational, strategic and tactical effectiveness failsdepartments to offer employees better career opportunities and room for advancement of skillsand capabilities and find problems in retaining qualified employees.However, to evaluate the impact of motivation on employee retention in budget hotels ofUK various both qualitative and quantitative methods have been employed. Furthermore,researcher with the help of these models have been able to make in-depth analysis of datagenerated and analysed that increasing rate of employee turnover is because of limited growthand lack of monetary benefits affects their level of motivation significantly. In addition to it,researcher identified various reason behind which employees does not stick to one organisationfor longer period of time and the most significant are poor management, inadequate salaries andperks, and excessive workload. However, all these factors identified as the most influencing oneto affect the motivation level of employee negatively and decreases the retention level in budgethotels.
TABLE OF CONTENTSCHAPTER 1 INTRODUCTION..........................................................................................................11.1 Background of the research...................................................................................................11.2 Problem statement..................................................................................................................11.3 Rationale of the study............................................................................................................21.4 Research aim and objectives..................................................................................................21.5 Research Questions................................................................................................................31.6 Research Methodology..........................................................................................................31.7 Structure of the study:............................................................................................................31.8 Summary................................................................................................................................4Chapter 2: Literature Review...............................................................................................................62.1 Introduction............................................................................................................................62.2 Motivation and its importance...............................................................................................62.3 Retention and its importance.................................................................................................72.4 Motivational factors assist in retaining the employees in Hotel Industry..............................82.5 Employee turnover...............................................................................................................102.6 Impact of employee turnover on business performance of budget hotels...........................112.7 Conceptual framework.........................................................................................................132.8 Conclusion...........................................................................................................................13Chapter 3: Research methodology......................................................................................................153.1 Introduction..........................................................................................................................153.2 Research Approach..............................................................................................................153.3 Research design...................................................................................................................153.4 Research philosophy............................................................................................................163.5 Data collection.....................................................................................................................17
3.6 Sampling..............................................................................................................................173.7 Data analysis........................................................................................................................183.8 Reliability and validity.........................................................................................................183.9 Ethical consideration............................................................................................................183.10 Limitations.........................................................................................................................193.11 Research Onion Model......................................................................................................19Chapter 4: Data analysis.....................................................................................................................213.1 Introduction..........................................................................................................................213.2 Qualitative Analysis.............................................................................................................213.3 Quantitative Analysis...........................................................................................................383.4 Correlation Regression:.......................................................................................................383.5 Chi-Square test:....................................................................................................................433.6 Independent T-Test...............................................................................................................443.7 Conclusion...........................................................................................................................47Chapter 5: Conclusion and Recommendations...................................................................................485.1 Conclusion...........................................................................................................................485.2 Recommendations................................................................................................................49References..........................................................................................................................................52Appendix............................................................................................................................................57Questionnaire.............................................................................................................................57
CHAPTER 1 INTRODUCTION1.1 Background of the research The background of the research deals with motivational practices adopted within thebudget hotels in UK. Employee retention has been considered very significant towards theaccomplishment of business goals and objectives (Cardy and Lengnick-Hall, 2011). It can act asa vital source of gaining competitive advantages for any company. In the existing businessenvironment, things such as technology, globalization, trade agreements etc. are affecting theemployee & employer relationships (Albrecht, 2012). Till date, loyalty was the cornerstone ofthe relationship, however loss of efficient employees may also be detrimental to the futuresuccess of the company. The existing employees may leave the company due to factors such asdissatisfaction, de-motivation etc (Huang, 2009). While retaining the workers, it is expected thatcompany may face different types of issues and challenges. Here motivation can create somedifferences in retaining the people within the firms. They are required to practice motivationgiving approaches in effective manner. It may act as a solution to different kinds of problemsincluding the employee turnover.1.2 Problem statement Under this research study, impact of motivation on the employee retention in budget hotelindustry in UK has been examined. The major focus is to identify the best of organizational andmanagement approaches which can help in retaining the employees. Workers are regarded as thebackbone of the organization as they are in direct contact with the consumers within thehospitality industry (Qualls, 2008). Generally the turnover rate is very high in the industrybecause individuals work at minimum wages with having no additional benefits. The bonus rateis also very low as compared to the other industries. It can have a substantial impact on thebusiness operations. Loss of productivity, profitability, brand image, increase in costs etc. aresome of the issues faced by the budget hotels. In this regard it has become important for themanagers to look for ways to motivate the workers (Roberts, 2013). However, attracting andretaining workers could be done by creating and maintain positive reputation, internally as wellas externally. Further, undertaking effective motivational strategies and approaches assist thecourse of managerial level people of hotel industry to retain employees as well as influence themto generate the best possible results. This may influence their decisions to extend their longer1
tenure with the organization. This research study will makes an attempt to analyze the impact ofmotivation on the employee retention in case of budget hotels in UK. 1.3 Rationale of the study The major objective of this research work is to identify and explore the leadingmotivational factors which affects the employee retention in the budget hotel sector. Within thecontext of problem of retention, this research which is both qualitative and quantitative in natureis mainly focused on offering feasible solutions for reducing the turnover rate. It will help thehotel owners and managers in identifying how to retain the workers. Looking at the currentenvironment of hospitality sector at times it is important for the hotels at large or small level tobring new skills so that enthusiasm and new ideas can be promoted but parallel to this, hotelsmay face issues after losing the key employees. Customers of hotel industry are always lookingfor leisure time and effective services but high retention rate at a budget may create problems forboth customer and employee to communicate effectively because he/she is relatively new to theorganisation. Whereas, customer may feel more comfortable talking to the same old employeeand expects the desired level of quality and efficiency in the services. They can focus towardsrecognizing the methods to decrease the turnover rate within the business. Apart from that thestudy will offer appropriate solutions related to different types of motivational issues faced bythe budget hotels in UK. 1.4 Research aim and objectives Aim:The major aim of the research is to analyse the impact of motivation on employeeretention in budget hotels in the UK. Objectives:For achieving the defined aim it is essential for the researcher to frame small and smartthat leads to understand each and every concepts and aspects of the selected topic. Herein,researcher objective is to evaluate the impact of motivation on employee retention in budgethotels of UK. Following are the objectives for the current study:To review the key literature on the motivation and retention To recognize the motivational factors which could help in retaining the employees inbudget hotel industry 2
To discover the impact of employee turnover on the business performance of the budgethotels To find out the ways through which workers can be retained for a long period of time inthe budget hotel industry 1.5 Research QuestionsResearch questions are the important element of the study as they assist the course ofresearch conductor to execute the entire course of dissertation on the chosen topic in suitable andreliable way. Further, defined questions assist in addressing varied aspects of the study that helpsinvestigator to present appropriate conclusion and recommendations. Following are the researchquestions for the current study:What are the concepts of motivation and retention and their importance to corporateworld?Which of the motivational factors can help managers of hotel industry to retainemployees?What are the impacts of employee turnover on the business performance of budgethotels?What ways or strategies through which workers can be retained for a long period of timein the budget hotel industry?1.6 Research MethodologyIt can be stated that the results of study are directly affected by the kind of methodologieswhich are employed by a scholar. This is one of main reason why research methodologies isconsidered as one of the most important chapter of any dissertation. Further, selection of rightmethodologies helps scholar to carry out the entire research in the best possible manner. Alongwith this, it also supports in accomplishment of aim and objectives of the study in effectivemanner. On the other side of this, this chapter also covers ethical considerations and limitationsof the study. 1.7 Structure of the study:There is a need to frame an appropriate structure for the research. The above study isbased on the following structure:Chapter 1 – Introduction 3
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