This report discusses the concept of motivation behind the development of the business idea of GoOrganic along with the process for the development of the idea, feasibility study, details of the product, potential market opportunity, attractiveness of the industry and vision of the business. The report includes internet research, brainstorming, and mind map techniques. It also covers the pricing strategy, special features, management team, segmentation, target market, product survey, promotion, and PESTLE analysis. The report concludes with the consideration towards the sustainability concept and the use of 100% natural and organic raw materials.