The Role of Motivation in Enhancing Organizational Performance: A Study on Unilever

This study examines the impact of motivation on employee performance and organizational success, with a focus on Unilever. It explores the meaning of motivation, its importance to employees, challenges affecting motivation, and strategies for enhancing motivation. The research uses a qualitative approach, with data collected through a questionnaire from 20 randomly selected employees. Thematic analysis is used to analyze the data. The study aims to provide insights into the role of motivation in enhancing organizational performance.

Research Methods

TABLE OF CONTENTS
Title: To investigate the function of motivation to the employee in regard to the organizational
performance. A study on Unilever...................................................................................................3
INTRODUCTION...........................................................................................................................3
Aim..............................................................................................................................................3
Objectives....................................................................................................................................3
Background.................................................................................................................................3
Research Questions.....................................................................................................................4
Literature Review.............................................................................................................................4
Theme 1 – Meaning of motivation-process................................................................................4
Theme 2 – Importance of motivation to employee.....................................................................5
Theme 3 – Impact of motivation to enhance the organization performance...............................6
Theme 4 – Challenges which impact the employee motivation.................................................7
Literature Gap.............................................................................................................................7
Methodology....................................................................................................................................8
Differentiate research methodology from research methods......................................................8
Discussion of your selected methodology...................................................................................8
Description of your selected research methods...........................................................................9
REFERENCES..............................................................................................................................12

Title: To investigate the function of motivation to the employee in regard to
the organizational performance. A study on Unilever.
INTRODUCTION
Aim
To ascertain the role of motivation to the employee in enhancing overall organization
performance within a retail industry. A study on Unilever.
Objectives
 To understand the concept of motivation.
 To realize the importance of motivation for employee in regard to organization
performance.
 To assess the impact of motivation on employee retention within Unilever.
 To determine the challenges that affects the employee motivation regarding their
organizational performance.
 To recommend the appropriate strategies to deliver the motivation to employee.
Background
Motivation is one of the factor which encourages the employee to deliver the best efforts
and hard work to the organization. In the current era, motivation plays an important role in the
success of any kind of business. It is the key activity which supports the employee to perform
well in the organization and can deliver the effective outcome to the company. With the
development of the different business association providing the motivation to the employee has
put the excellent impact on the organizational performance (Shah, and Asad, 2018, p.511). There
are plenty of different theories and methods to provide the effective motivation the employee
will help them to feel motivated and courageous and can deliver their best efforts and hard work
to the company. The organization is required to implement the different tactics and methods so
that the employee can be able to feel motivated and can deliver the effective result and
productivity to the company respectively. The present study will illustrate the concept of the
motivation which enhances the overall organizational performance.
Organization must plan and develop the different tactics and strategies to deliver the
motivation to their staff members and employee so that they can feel a valued part of the

company and can contribute the effectiveness in order to achieve the success. The motivation is
the one of the most common area which can put the excellent impact on the organization
performance and can enable the company to grow and develop successfully. Moreover, it has
been also analysed that motivation helps the employee to stay focus on their work and can
perform well and can deliver the effective outcome (Manggis, Yuesti, and Sapta, 2018, p.20901-
20916 ). The research proposal will highlight the importance of motivation on the organizational
performance and also include the different strategies and tactics which will help them to enhance
the employee motivation and can contribute the effective result to the Unilever.
Research Questions
 What is the concept of motivation process?
 What are the different ways of the motivation to the employee to enhance the
organizational performance?
 What are the impact of motivation to employee?
 What are the different challenges of the motivation process which affect the organization
success?
 What are the recommendation to implement motivation strategies among employee of
Unilever?
Literature Review
Theme 1 – Meaning of motivation-process
As per the view of (Saliu and Zendeli, 2022, p. 52-59) motivation is the process which
enables the company growth and development by fulfilling the needs and achieving the setted
goals. Motivation is the important factor to be implemented by the organization which helps
them to grow and develop. Employee motivation can provide the different advantages to the
organization from where they can be able to achieve their set goals and targets in appropriate
manner. The motivation process is important as it helps the company in retaining process from
which the staff can be increased and can enable the business to run accordingly. Motivation to
the employee is beneficial in retaining process as the employee are the one who are the key
stakeholders of the company who can conduct a business or organization in fruitful manner and
can drive the growth of the company. A definite strategy of motivation will make the employee

to feel secured at the workplace and enable them to put their best efforts in making the company
grow and developed.
In contradictory side, Abu, and et.al (2019, p.660-680) has been stated that motivation is
important for the employee to increase the innovation of culture in the organization. Giving the
motivation through different methods such as benefits and rewards will bring the drive to
innovation in culture of the organization which enable the employee to stay for the longer period
at the organization. A positive culture is the important factor to be provided which will make the
employee to feel satisfied with their job roles and working environment which is also a part of
motivation which helps them to convey their best knowledge and efforts to grow the company at
higher position. As, the motivation increases the growth of the company also accelerate with the
time and can be able to receive the excellent productivity. Motivation is the best way to
encourage the person to achieve their goal and targets and also can be able to grow individually.
Theme 2 – Importance of motivation to employee
According to the (Podgorodnichenko, and et.al., 2020, p.100685 ) motivation is the
feeling which makes the person to feel satisfied by delivering their efforts and hard work to
achieve the success. In the complex environment of the organization the management is
responsible for providing the effective motivation to the employee so that they can feel
motivated and can deliver their best efforts in enhancing the company performance. It has been
stated by the author that developing and implementing the different ways of motivation will
enable the organization to obtain profitable result where the extrinsic motivation is the best way
to motivate the employee. The extrinsic motivation includes the incentives, bonus, holiday
packages and medical insurance such things which make the employee to feel valued and
motivated so that they can be able to supply their best efforts which will increase the
organization performance. Providing this kind of motivation by the management will enable the
employee to put their knowledge and skills in performing the particular activities and working of
the company and can increase the growth and development of the organization.
However, it has been argued by Tamunomiebi and Oyibo, 2020 that, motivation is the
process which makes the human being to feel willingness to do something by action and efforts
and can satisfy themselves by fulfilling their needs. Employee motivation is the strength which
enables the person to feel powerful and strengthen and helps them to achieve their goals and
target. It has been said that motivation is the key factor which drives the employee performance

and results effectively by receiving the profitable outcome and productivity. The author has been
stated that besides the external motivation the employee requires intrinsic motivation which
helps the employee to feel courageous and motivated where it makes them to put their best
efforts and can receive the beneficial results. The organization is required to implement this form
of motivation such as giving the different opportunities to the employee and appreciating them in
front of the office which is one the best intrinsic motivation the organization can apply.
Providing the intrinsic motivation to the employee will build a trust and loyalty towards the
organization where they can be able to provide the effective result to the organization and can
increase the organizational performance.
Theme 3 – Impact of motivation to enhance the organization performance
According to the Laing, 2019 motivation plays an important role in increasing the
organizational performance where the company can be able to grow and develop effectively. The
definite way of providing the motivation makes the employee to feel satisfied and courageous
from which they are able to contribute their best efforts and hard work and can achieve the
higher success. This helps the company to increase their productivity and can stay at higher
position. Today, there are many organizations who are implementing the motivation strategies at
their workplace from which the organization can be able to grow definitely. Motivation can be
given in many forms either incentive way or appreciation in front of the entire company both
kinds of motivation puts the great impact on the organization and deliver the higher productivity.
Providing the motivation puts the positive impact on the company where it increases the revenue
and profitability of the company and make them to obtain higher revenue.
However, the Wright, Nyberg, and et.al., 2018 has argued that for providing the
motivation it also increases the employee loyalty towards the organization which is also an
important part for the organization. Besides the increased profitability and revenue it also makes
the employee to be an important part of the company where the management and the company
needs and respect the employee hard work. Employee are always not a source of generating the
revenue for the company whereas their satisfaction and needs are also an important part for the
overall growth of the organization. Employee needs and requirements are required to be fulfilled
as this is also a kind of motivation where the employee has been treated as the valued and
precious part of the company. Whenever, an employee is satisfied and loyal towards the

company it increases the profitability and effectiveness in working pattern of the employee from
which the company can be able to obtain the higher revenue and income.
Theme 4 – Challenges which impact the employee motivation
As per the view of Hassan, and et.al (2021, p.190) providing the employee motivation
there are many challenges an organization has to face in accordance. A poor leadership structure
is the main issue behind the unsuccessful employee motivation. A good leader is required to keep
focus on their employee so that they can be able to share their ideologies and obstacles which
will help them to contribute their best efforts on making the company at successful level. The
lack of self-confidence quality and structure makes the employee to suffer from stress and feels
the entire working as workload which makes them to feel demotivated. A leader is required to
clarify the setted goals and objectives of the company and a regular communication process
which will help the employee to convey their speech and issues and can resolve them
accordingly. Even, a regular job position changes also impacts the employee motivation in wide
manner where the employee cannot be able to stay motivated and unable to contribute their
efforts and hard work to the company.
It has been argued by the Petrou, Demerouti, and et.al., (2018. p. 1766-1792) that a lack
of leadership structure and lack of self-confidence is a one of the major challenges but most of
the time a workplace conflict impacts the employee motivation to work with motivation in a
particular organization. Even, the improper work-life balance is also a major issue for the
motivation. The improper management of the company makes the employee to feel confused and
demotivated which makes the toxic environment at workplace where the employee are not able
to put their effectiveness in working. Most of the conflicts includes the discrimination, work
style conflicts and leadership conflicts. Resolving the workplace conflicts by setting the clear
goals and objectives and improving the management will make the employee to stay motivated
and can be able to put effectiveness and can generate the better revenue.
Literature Gap
In the previous research the key fundamental areas of the motivation to the employee has
not been covered and remains the gap. This research will fulfil the major and important areas of
motivation which puts the great impact on the overall organization performance. It also includes
the latest and relevant data and information which is not covered in the previous research.

Methodology
Differentiate research methodology from research methods
The method defines as it identifies the solution of the research problem whereas the
methodology determine the appropriateness of the methods which had been applied with
evaluated solution (Aliyyah and et.al 2021, p.24). Methods are just a tool or technique which
helps the research but methodology is an entire or full analysis of the process of the
investigation.
Discussion of your selected methodology
Research Type
The research will conduct a qualitative research as it is very beneficial for collecting the
data in theoretical form to know more about the motivation concept, as well as offers the
maximum flexibility.
Research Approach
This research approach will use the inductive approach for the data collection as this
approach does not bound a time so that researcher can gather the data easily and anytime (Jain,
Gupta, and Bindal, 2019, p.65-65).
Research Philosophy
This research philosophy aims to utilize the interpretivism philosophy as it helps the
researcher to collect the data about the specific subject and provides an honest data where the
research can be developed effectively.
Research design
This research will conduct a descriptive design as the data collected will be in detailed or
discussion manner which helps the researcher to gather the information appropriately.
Data collection
This research will collect the primary data as it gives the authenticity, relevant and
updated data from questionnaire which a good research can be performed (Gechbaia, and et.al
2020).
Data analysis
In this research, the thematic analysis will be used by the researcher as it will provide the
flexible qualitative data which helps the researcher collect the appropriate and relevant data.

Sampling
In this research study 20 employees of the company will be randomly selected by the
researcher for the questionnaire.
This research will choose the random 20 employees of the Unilever company as how they
are valued in the organization.
Ethical consideration
Researcher will provide the consent form to participants their willingness will show their
active participation in interview (Jungert and et.al 2018, p.3-29). This research will provide the
references which will show that the research is not copyright or copied from other sources as it is
prepared by the researcher individually.
Description of your selected research methods
Research Type
Research type is a different form of methodologies which has been utilized to conduct an
appropriate research. This is consisted of two types one is qualitative and second is quantitative.
The qualitative research includes the theoretical information and data whereas the quantitative
research includes the numerical or statistical based data.
Research Approach
Research approach is the process which is consisted of the steps of assumptions which
detailed the methods of the data collection and analysis. There are three types of research
approach: inductive, deductive and abductive. The inductive research involves the qualitative
methods where the theoretical generation, hypothesis and observation can be applied. However,
the deductive approach includes quantitative research where the result is depended on existing
theory and observation (Hidayah, and Tobing, 2018). The last type abductive is also known as
mixed research approach where it is based on the previous research evidence.
Research Philosophy
The research philosophy is the process where the data is collected and analysed for
producing the effective result. The philosophy is categorized in three types: interpretivism,
realism and positivism. An intrepretivism philosophy believes that the researcher is one who
shapes the social world. On another hand, the positivism philosophy includes the researcher to
collect or gather the data which is verified. At last, the realism philosophy is associated with real
word or reality.

Research design
The research design is the strategy which a researcher has chosen for the arrangement of
the collection of the data in the logical way. This design is consisted of three types: descriptive,
exploratory and case study. The descriptive design which collects the data and information
systematically and describes the particular situation. On another side, the exploratory design has
been required to investigate the problem which is not exactly clarified. The case study research
defines where the researcher has to collect the information from the case study.
Data collection
Data collection is the systematic process from which the data has been collected through
various resources to conduct an appropriate research. There are mainly two types of data
collection: primary and secondary. The primary data collection means an individual or research
has collected the data from the sources such as surveys and interviews. On another side, the
secondary research refers where a researcher has collected the data from the existing sources
such as books and journals.
Data analysis
Data analysis is the process of evaluating the data which can be utilized to generate the
effective result. This analysis is consisted of two types: thematic and statistical. The thematic
data analysis is a method of evaluating the qualitative data and information where this study has
been utilized for the main pattern of the report. Alternatively, the statistical data is a process or
method of quantitative data where this study provides the information in regard to statistical
operations.
Sampling
Sampling is the procedure of choosing the group of people of population to acquire the
information. It enables the individual or research to collect the information from the group of
people so that a good research can be developed and investigated. Sampling is of two types
probability and non probability. The probability sampling is also called as random sampling
where the researcher can select group of people in large audience or also can be understood as
selection of random group of people for the collection of data. On another side the non-
probability sampling where the researcher will choose the group of people based on the
judgement.
Ethical consideration

The ethical consideration is the key principle which are required to be adopted by the
researcher who are aware of the privacy and confidentiality of the study. It is the mandatory to be
adopted by the researcher to maintain the ethics and principles. The research is not allowed to
leak the private information and data of the participant otherwise they are legally applicable to
file a legal case and action. It is the ethical responsibility of the researcher to not disobey the law
and ethical consideration.

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